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Mobile platform

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Mobile platform

  1. 1. MOBILE PLATFORM By : Pratish Yadava & Aurobindo Kar
  2. 2. Mobile Phones Market Overview Mobile Phone Sales Grew 35 Percent in Third Quarter 2010 Worldwide mobile phone sales to end users totaled 417 million units in the third quarter of 2010, a 35 percent increase
  3. 3. Mobile OS Market
  4. 4. Major Players
  5. 5. Symbian
  6. 6. Android
  7. 7. iOS
  8. 8. Blackberry OS
  9. 9. Market Share
  10. 10. Market Share and forecast
  11. 11. Revenue Model
  12. 12. Mobile OS Revenue Model
  13. 13. Emerging Trends
  14. 14. Mobile OS Trends <ul><li>The number of smartphones used by consumers will increase by 49.2% in 2011 </li></ul><ul><li>By the end of 2011, there will be more than 500 million smartphones. </li></ul><ul><li>Devices running the Android OS are expected to dominate the market. </li></ul><ul><li>Android is expected to be the leader by 2015 with 45.4% market share </li></ul>
  15. 15. Mobile OS Trends <ul><li>Market Share of Blackberry and iOS is expected to fall </li></ul><ul><li>With Nokia switching to Windows 7 phones from Symbian, Windows is expected to be no. 2 or 3 by 2015 with 20% market share </li></ul><ul><li>Symbian’s growth is expected to decline at -65% CAGR through 2015 </li></ul><ul><li>Windows OS is expected to grow at 67.1% CAGR from 2011 to 2015 </li></ul>
  16. 16. Industry Analysis
  17. 17. Porter’s 5 forces Analysis
  18. 18. Porter’s 5 forces Analysis
  19. 19. Conclusion <ul><li>Mobile OS is not an attractive industry considering High competition, High bargaining Power of Customers and High threat of substitutes. However, we can enter this industry if we have high resources and high differentiating factors </li></ul>
  20. 20. <ul><li>Contact : </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul>Thank You

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