2. 1 Market Overview
2 Changes in the market
3 Global and Indian Market Share
4 Market Players In the Industry
5 Marketing Strategies
6 Emerging Players in the Market
7 Latest Development in the Market
Table of Contents
3. $978.2 Billion
Market Overview
• The global smartphone market is projected to grow from
$484.81 billion in 2022 to $792.51 billion by 2029
• Global smartphone sales increased at the rate of 2.7% over
2016-2020
• Persistence Market Research identifies North America, followed
by Asia Pacific, as the leading smartphones market.
4. Market Segments
iOS
• IOS segment is anticipated to grow exponentially owing to rising demand for A
apple
• iOS is more document friendly and generates less heat than other OS
Android
• Developed by Google LLC. It holds the major market share
• It offers a customizable user interface, affordable continous development and
an open ecosystem
In terms of Operating System
5.
6. Global Market Share
The global smartphone market growth saw a decline of 9%
YoY and 10% QoQ to 294.5 million units in Q2 2022.
• Global smartphone market share carries on consolidation,
with top three brands commanding 50% share for three
consecutive quarters
.
• This was the first time quarterly shipments dropped
below 300 million units since Q2 2020 during the early part
of the COVID-19 pandemic.
• Samsung was the only top-five smartphone brand to grow
YoY, increasing shipments by 8% YoY and growing market
share by three percentage points to 21%.
• Apple market share declined by 5% YoY in Q2 2022,
although its share increased in a diminished market.
• The Android vs iOS market share battle, traditionally
contested by Apple in the US, Europe and Japan, is
intensifying in markets like China, which is becoming a
significant driver of iOS installed based globally.
7. Indian Market Share
•India’s smartphone shipments grew 9% YoY but fell 5%
QoQ to reach almost 37 million units in Q2 2022 (April-
June)
•Xiaomi led the market in Q2 2022 with a 19% shipment
share, closely followed by Samsung.
•India’s smartphone installed base crossed 600 million
during the quarter.
•5G smartphones contributed to 29% of overall
shipments. Samsung led the 5G smartphone segment
with a 25% share, followed by vivo and OnePlus.
•Three out of the top five smartphone models in Q2
2022 were from realme.
•Samsung led the premium smartphone market (>INR
30,000), closely followed by Apple.
16. Realme
• Launched 5G-compatible devices (emerges as
fastest-growing major 5G Brand)
• Creates premium devices
• Entering into a new market( mid segment)
17. Vivo
• High investment to increase annual local
production
• Affordable products
Oppo
• Innovative design of products
• Great camera quality at affordable prices
18. Future Trends
Launch of 5G
Spectrum
1
Growth of
Digitization
post COVID-19
2
3
Lightweight and
visually appearing
designs
4
Emergence of
IOT
