Case Study of Phillips.

4. ABOUT THE COMPANY
• Philips has been revolutionizing lighting for over 125 years.They pioneered the world
changing development of electric light and LED, and are now leading the way in intelligent
lighting systems.Their deep understanding of how lighting positively affects people,
enables us to deliver innovations that unlock new business value to our customers.They
offer rich lighting experiences that make people feel safe, comfortable, focused, energized
and entertained.
• As Philips Lighting, they are leading the ongoing development of connected lighting
systems and services. By leveraging the Internet ofThings, we are transforming buildings,
urban places and homes.To increase energy efficiency, and manage working environments
in a more environmentally friendly way.To make cities safer and more responsive.To help
our healing and improve our well-being.And to create experiences at home like never
before.
• That’s how they are taking light beyond illumination, and help improve the way the world
works and people live.

11. WITH CONTINUOUS
INNOVATION AND EFFECTIVE
ADVERTISEMENT CAMPAIGNS
THE COMPANY HAVE MADE
ITSELF A STRONGER BRAND.

13. STRENGTHS
1. Subsidiaries in more than 100 countries
with more than 120,000 employees.
2. Has a very strong R&D portfolio, with 7
active R&D centers across the globe
3. Market leadership and strong brand equity
- market leader in cardiac care, acute care
and home healthcare, energy efficient
lighting solutions
WEAKNESS
1. Legal tangles tarnish brand image – With
over 50 class action anti-trust complaints
resulting in investigation against Philips like
Lite-on digital solution, CRT division
2. Highly competitive market in electronic
appliances from both local and international
brands
3.Higher price quotient compared to
competitors
OPPORTUNITY
1. Growth through the inorganic route is key
to Philips
2. Increasing demand for sustainable and
green lighting products
3. Growing presence in emerging markets
like India and China
4. Push from various government and
environmental activists for greener products
indirectly promoting the products of Philips
THREATS
1. Highly competitive business environment
2. Counterfeit goods - a major threat to
manufacturers of branded electronics
3. Environmental and other government
regulations
4. Exchange rate fluctuations
5. Availability of cheaper technology in local
markets
SWOT

19. RECENT INNOVATIONS

20. SUMMARY

21. DISCLAIMER
• Made by Prarit Agarwal , PDPU Gandhinagar ,
• During a Marketing Internship under
• Prof. Sameer Mathur, IIM LUCKNOW