1. Yoga Mat Market Research Report - Global Forecast
till 2025
IndustrySurvey, Growth, Competitive Landscape
and Forecasts to 2025
PREPARED BY
MarketResearch Future
(Part of Wantstats Research & Media Pvt. Ltd.)
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Yoga Mat MarketResearch Report- Forecast to 2025
Yoga Mat Market is projected to reach USD 2.5 Billion by 2025 at a CAGR of 7.2% from 2019 to 2025. Yoga mats are used while exercising to
keep hands and feet stable and prevent injuries. The rising demand for fitness equipment and accessories is expected to drive market growth. In
2018, the market for fitness equipment was valued atapproximately USD 12 billion. Intense competition owing to the presence of a large number
of regional and local players in the market is leading manufacturers to focus on product innovation and development. Manufacturers have
introduced yoga mats with various labels such as organic, non-toxic, phthalate-free, and eco-friendly. For instance, Gaiam and YogaDirect offer
non-toxic and phthalate-free yoga mats for children.OutdoorGearLab LLC, Liforme Ltd,JURU, andYOLOHA provideeco-friendlyyoga mats.Prana
Revolution byOutdoorGearLabLLC offersthe E.C.O yogamatwhichisconstructedfrom100% thermoplasticelastomers.
Yoga Mat Market 2020:Industry Survey,Growth, Competitive Landscape and Forecasts to2025
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Yoga Mat MarketResearch Report- Forecast to 2025
Rising preference for natural and eco-friendly yoga mats: Consumers prefer natural and organic products for use in day-to-day life. To cater to
consumer demand, yoga mat manufacturers are introducing cotton and jute yoga mats. The cotton yoga mat segment is projected to register the
highest CAGR during the forecast period. Manufacturers such as ASE Yoga India, Magfit, Onlymat, Montesa, and IDA Yog offer jute yoga mats
globally. The increasing number of yoga enthusiasts and a focus on maintaining healthy lifestyles are likely to drive the demand for these products
duringtheassessmentperiod.
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Yoga Mat MarketResearch Report- Forecast to 2025
Regional Analysis
Growth of the organized retail sector: Consumers prefer retail stores such as supermarkets and hypermarkets to test the quality and variety of
products. Additionally, store-based channels aid in price comparison for different products and brands, which is driving the growth of the segment
in the global yoga mat market. The increasing number of specialty stores offering products for both adults and children have contributed
significantly to the offline sales of yoga mats globally. However, the use of e-commerce or online channels is increasing due to the ease of home
shopping and availability of a variety of products. Moreover, these channels offer deals, discounts, and coupons to attract consumers which are
furtherdrivingthe growthofthe segment.
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Yoga Mat Market Research Report- Forecast to 2025
Application &Major Playersin this Research:
Yoga MatMarket ProminentPlayers:
OutdoorGearLabLLC(US)-PranaRevolution
KolckmannGmbH(Germany)-ako yoga
HuggerMugger(US)-Tapas,Eco-Rich, EarthElements
ShrineSportsDistributors(India)-Stag
Shenzhen Haifuxing TechnologyCo., Ltd.(China)-HFX
JadeYoga (US)
LiformeLtd(UK)
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Yoga Mat MarketResearch Report- Forecast to 2025
Yoga Mat Market Segmented on the basis of
ByType
PVCYoga Mats
RubberYogaMats
TPE YogaMats
CottonYoga Mats
ByDistributionChannel
Store-Based
Non-Store-Based
By End-User
Adults
Children