1. Dental Digital Marketing Solution
•Integrated digital marketing solution for your practice

2. Why PSI?
- Founded in 1995, we’ve worked with over 1,500
businesses in the DC metro area
- Leader in cloud-based technology and marketing solutions
for the SMB sector
- We have deep vertical expertise in in dental & medical,
retail, and legal & professional service
- One stop shop. As your trusted technology partner, we’ll
make technology work for you so you can focus on your
core business objectives

3. What Makes Us Different
- We know dentistry, having worked with over 1,000
practices in more than 15 years
- We start with an understanding of your practice to offer a
customized, tailored solution, not a generic over-the-web,
cookie-cutter solution
- We serve as your digital marketing agency and manage all
existing providers & solutions
- We offer an integrated digital marketing solution with
measurable results; no fluffy stuff

4. Utilize Strategy, Technology, & Marketing
to Acquire, Retain, and Engage Patients

5. Utilize Strategy, Technology, & Marketing
to Acquire, Retain, and Engage Patients
- Practice’s “Story”
- Target patient demographics
- Geographic reach
- Ideal revenue mix
- Strategic financial plan
- Practice Management System
-Reminder & Patient
Engagement System
(Demandforce, Sesame)
-Communication (phone, intra-
office, etc.)
- Web & mobile -Utility solutions (patient forms,
- SEO insurance/claims, patient education)
- Social media -Analysis & reporting (SICA)
- Visibility
- Reputation
- Leads management
- Patient marketing
- Continuing care & recall

6. What we believe
- Technology and marketing are merging
- PROOF: Gartner reports that by 2017 Fortune 500 CMOs will spend more on IT than
CIOs
- Changes are fast and furious
- PROOF: Google SEO & review policies ever-changing, Instagram has 90M unique
monthly visitors (company didn’t exist 2 years ago), Facebook (8 yrs old) has 1B users
(3 times the US population & would be the 3rd largest country)
- Cloud & mobility are transformative
- PROOF: 62% of SMBs use cloud solutions, tablet sales now exceed sales of PCs and
laptops, and US has over 110M smartphone users (53% of total & growing)
- Marketing is telling a story, and your story starts with the patient experience
- "The only sustainable competitive advantage is superior knowledge of and engagement
with customers” – Forrester (June 2011)

7. What is Digital (Inbound) Marketing?

8. Overview
Intelligent
SEO
Social
Media
Performance Marketing
Reporting
Reputation
Patient Performance and
Engagement Reporting Presence
website
Lead Marketing
Assist Call Center
Lead
Generation

9. Mobile-optimized Website

10. Mobile Searches Are Higher Than Ever

Mobile searches have increased
from 9% to 30% of all searches in
the past year alone.

If your website is not mobile
optimized, you are wasting
marketing $'s

Mobile visitors are 5X more likely to
leave websites that are not mobile
friendly
•
We can help you engage those
potential customers.

11. Social Marketing

Facebook has over 1 billion active
monthly users

As of summer 2012, 41% of small
businesses had a Facebook page

Facebook and Twitter can be
valuable media channels for local
businesses

12. Social Marketing

We help you publish to all of your
profiles from one place

We suggest interesting, relevant
content for you to post

Track your audience growth

Help find new customers by
monitoring relevant social media
conversations

13. Reputation & Presence

14. Consumers Control Conversations

Your online listings are full of user
generated content (UGC)

Consumers trust UGC more than
traditional advertising

Your brand is now what your
customers say it is, online

Monitoring all the places you are
discussed is challenging

15. Reputation & Presence Go
Hand in Hand
•
When many of your online profiles have
user content, reputation drives results.
The goal is to maximize visibility and
maximize reputation

16. Consumer Comments Matter

Yelp reported a 1 star increase in
average rating increased restaurant
business 5% - 9%

Trip advisor reported 1/2 star
improvement increased hotel
bookings by 12%

Cobalt showed the difference
between 2 and 4 stars was a 64%
increase in website traffic

17. Starved For Time?
•
The biggest challenge with social
media management is that it takes an
investment in time.
•
If you are like most business owners
or managers, you have limited time
for marketing.
•
We're here to help. We focus on the
right balance of doing things for you
and doing things with you.

18. Pricing

Mobile-optimized website

Social Media Account setup and optimization for Facebook and Twitter

Search and Social marketing campaigns

Online Presence

Reputation Management

Social Media publishing on Facebook and Twitter (3 per week)

Patient engagement & marketing

Unlimited phone and email support
•
Starting at $1,000 per month