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Multichannel Marketing Stories presentation

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Our Email Insider Summit 2009 panel presentation moderated by Erick Mott of Lyris. Presenters were Sylvia Sierra, Access Intelligence; Karen McNaughton, In-Touch Survey Systems; Karen Talavera, Synchronicity Marketing. More details about the event at: http://www.mediapost.com/events/?/showID/EmailInsiderSummit.05-06-09

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Multichannel Marketing Stories presentation

  1. 1. Multichannel Marketing Stories Erick Mott, Lyris Sylvia Sierra, Access Intelligence Karen McNaughton, In-Touch Survey Systems Karen Talavera, Synchronicity Marketing
  2. 2. Three Significant Channels The inbox has morphed. People today expect proven and new ways of communicating with your business -- anywhere, anytime. Email is key. Social Mobile @ Email
  3. 3. Tri-Messaging Effect A catalyst for conversations and marketing ROI across channels. Marketing messages are written, packaged, orchestrated and unleashed for opt-in email , social and mobile channels. Listen and learn with tri-messaging, too .
  4. 4. Integrated, Personal Channels & Devices Rich Content-Experiences & Conversations; Anywhere, Anytime More Empowered People & Businesses Tri-Messaging Effect cont.
  5. 5. AI Intellectual Capital MARKET – Traffic, users, members, buyers, frequent fliers BLOGS WEBINARS MICROSITES E-LETTERS AI RELATIONSHIP CAPITAL WHITE PAPERS MULTICLIENT PROGRAMS MAGAZINES NEWSLETTERS CONFERENCES DIRECTORIES MAGAZINES BUYERS GUIDES TRADE SHOWS CUSTOM PUBLICATIONS LIST RENTAL CONTENT FOR SALE GATED COMMUNITY “ MEMBERSHIP IN EXCHANGE FOR DEMOGRAPHICS” E-MAIL ADDRESSES TRAFFIC
  6. 6. Demographic form completion Telemarketing Effort Web Visitor Capture email Product offering decision Mail Brochure To high end targets
  7. 7. Client Campaign Samples Automated, triggered campaigns based on data receipt (survey completion) via web services integration
  8. 8. In-Touch Campaigns
  9. 9. Email as Nexus
  10. 10. Dove Campaign for Real Beauty Dimensions Monthly E-Newsletter
  11. 12. The New Reality

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