IOSIS - the brainchild of Ms. Kiran Bawa, a wellness specialist at heart and being partnered by Ms. Shilpa Shetty Kundra an epitome of beauty representing india on the global map of wellness, has seen a modest start in Mumbai Suburbs to becoming a promising leader in the Indian wellness industry IOSIS heralds a golden era in the spa and wellness industry of India with the promise of transformation. It lends that 'Midas touch' to transcend one into the world of ethereal beauty and serenity. © PracticeNext Digital Pvt. Ltd. All rights reserved.

1. IOSIS Wellness
Campaign

2. Concept Note
.
• IOSIS is the other name for Life Revived
• The promise of a second childhood.
• of being care for, nurtured, cleansed and reborn.
• A memory that stays on and reminds by way of signs every now and then.
• An ‘Unparalleled High’ that makes you crave for an encore.

3. STRUCTURE & OBSERVATIONS
• The subtle presence of the Brand Ambassador Shilpa Shetty in all
communication messages
• A series of teasers messages that announce the Brand.
• We understand through research and experience that a high-level wellness
therapy provides a childlike rejuvenation and freshness to the body, mind and
spirit,
• Our campaign centres around the craving for this very special feeling

4. TEASERS

5. Four cheer girls doing their routine
using Shilpa Shetty posters as a prop.
FUSION OF FOUR
Status Message : What are they cheering ? The 10 most rejuvenating
answers get a ______________________

6. Zoomed out image reveals the cheer-girls are cheering the umpire’s OUT decision,
only difference being that the umpire has raised FOUR fingers instead of one. The
umpire in his forties bears a youthful personality, completely at peace with himself,
sporting a stylish hairstyle, two cucumber slices covering his eyes and wearing SPA
slippers. A few players appealing. A pic of Shilpa Shetty partially entrenched in his
shirt pocket.
FUSION OF FOUR
Don’t even think of waking him up.
Your guess on what he is imaging. The 10 most rejuvenating answers win a
________________

7. Zoomed in : Top view of a man with his back exposed lying on his bed
with his hands spread wide. A hand is seen placed on his back. (optional)
A magazine captioned ‘Fusion of 4’ with Shilpa Shetty lying on the bed
above his head.
Don’t even think of it.
Status message : Any guesses on what’s in his mind?
The most rejuvenating answers get ______________

8. Zoomed in : Just a bottom to top view of a man’s anguished face as he
lies on his belly. A magazine with a cover captioned Fusion of 4 dangling
from his bed.
And you thought….
Status message : What did he think?
The most revitalising answers get ______________

9. Zoomed in : A woman with a sudden painful expression on
her face. One of the cucumber slices is seen fallen on her lap.
Don’t expect…
Status message : What was she expecting ?
The most revitalising answers get ______________

10. REVEALERS

11. Zoomed out : Top view of a man with his back exposed lying on his bed
with his hands spread wide. His wife reading a book with a Shilpa Shetty
cover sitting next to him placing one hand on his back.
Don’t even think of replicating that
experience…Anywhere else !
Come back again.
massages @ IOSIS
Fusion of 4 SPA | Skin | Salon | Slimming | Packages

12. Zoomed out : A bottom to top view of a man’s anguished face as
a muscled malish/ masseuser pulls his hands upwards almost
twisting it.
And you thought you could get that same
treatment…Anywhere else !
Come right back instead.
massages @ IOSIS
SPA | Skin | Salon | Slimming | Packages

13. A woman with a sudden painful expression on her face as her hair is pulled
slightly more then necessary by a pair of fat female fingers. One of her
cucumbers is seen fallen on her lap. A magazine bearing a Shilpa Shetty
cover
Don’t expect to get that level of treatment
…anywhere else
Come back instead.
Hair & facials @ IOSIS
SPA | Skin | Salon | Slimming | Packages

14. A funny looking senior citizen running with just his short
pants. But a table covering it, implying he is running naked.
His wife face bearing a sign of resignation.
There is a place to discover your second
childhood…not anywhere.
Come back here (or) Go back there.
Organic Scrubs@ IOSIS
SPA | Skin | Salon | Slimming | Packages

15. A bored looking elderly lady scrubbing chocolate splattered all over
her face with her husband and a few guest looking at her perplexed.
There is a time and place to experience your
second childhood…not anywhere!
Come back again
Chocolate Scrubs@ IOSIS
SPA | Skin | Salon | Slimming | Packages

16. Closeup of a pair of manicured fingers, a ring being inserted in it
supposedly by a Frenchman
For the finest manicures, you no longer
require a French kiss.
Come right here.
French Manicures@ IOSIS
SPA | Skin | Salon | Slimming | Packages

17. A plane arrival indicator board at the terminal displaying the following captions in place of
airline names. A airport glow sign with Shilpa Shetty
Still playing on your mind ?
Fly back.
• Morocon Scrub
• Swedish + Bolus
• Thai Foot Reflexology
• Balinese Body Therapy
• French Pedicure
• Brazilian Waxing
• EXPECTED
• EXPECTED
• EXPECTED
• EXPECTED
• EXPECTED
• EXPECTED

18. A car driving on a highway. Hoarding with
Shilpa Shetty.
Road indicator displaying
SPA
SKIN
SALONS
SLIMMING
STILL PLAYING ON YOUR MIND
DRIVE RIGHT IN

19. A woman sitting on a resort sundeck getting her feet massaged by
a supposedly French woman. She is sporting a ‘not quite the thing’
expression. She is holding a magazine with Shilpa Shetty on the
front cover.
This isn’t really it
Come back for the original.
French Pedicure@ IOSIS
SPA | Skin | Salon | Slimming | Packages

20. A woman playfully seen freeing herself from her man.
Shilpa Shetty hoarding in the background
Can’t get a grip on her
If only you knew her secret.
Waxing for her@ IOSIS
SPA | Skin | Salon | Slimming | Packages

21. A middle-aged woman viewing a dress she wore 20
years back with hope. A television set in the
background showing Shilpa Shetty.
If you Believe you can turn the clock back, You Can
Slimming@ IOSIS
SPA | Skin | Salon | Slimming | Packages

22. A close-up view of a Man’s belly as he tries to fit into
his trousers. A television set showing Shilpa Shetty
dancing with a fit looking hero
If you Believe you can turn the clock back,
You Can
Slimming@ IOSIS
SPA | Skin | Salon | Slimming | Packages

23. (OPTICAL ILLUSION)
A young overweight woman reading a tabloid as she waits for her car. The
right hand page features a bleed image of a size zero figure that blends
into her body making her look slim from her neck upto her legs. Her face
and legs reveal her real weight. The left page features an image of Shipa
Shetty
IF YOU BELIEVE. YOU CAN.

24. TESTIMONIAL Campaign
• This stage will feature normal customers sharing their experiences. It can
even be a before / after or an experience sharing.