Craig Rowles, Elite Pork Partnership, 2011 Pork Management Conference, June 14-17, in Nashville, Tenn.

1. We Care: Doing what’s right on the
farm

3. Ethical Principles for U.S. Pork Producers
U.S. pork producers recognize our obligation to build and maintain the trust of customers and
the public in our products and our practices. To promote confidence in what we do and how
we do it, we affirm the following ethical principles.
 Food Safety
We affirm our obligation to produce safe food.
 Animal Well-Being
We affirm our obligation to protect and promote animal well-being.
 Environment
We affirm our obligation to safeguard natural resources in all of our practices.
 Public Health
We affirm our obligation to ensure our practices protect public health.
 Employee Care
We affirm our obligation to provide a work environment that is safe and consistent
with our other ethical standards.
 The Communities in Which We Operate
We affirm our obligation to contribute to a better quality of life in our communities.

4. Responsibility Action Plan
1. Uphold Ethical Principles Every Day
2. Obtain PQA Plus® Certification
3. Register for Premise ID
4. Schedule PQA Plus® Site Assessment
5. Complete TQA® Certification

7. A Comprehensive Approach
Food
Safety/
Security
Animal
Care
Environmental
Stewardship
Food Safety
& Security
Environmental
Stewardship
Animal Care
Community
Relations
Public Health
Worker
Safety

8. Antibiotics

9. Worker Safety

10. Euthanasia

11. Community Outreach
 Operation Main street
 Community service organizations
 Churches
 Youth Groups
 Food Pantry

12. Strategic Foundation: Summary
 Foundation of Ethical Principles
 Focus on overall industry results
 Solid industry practices/programs
 Implemented plan for continuous improvement
 Cultivating a new “barn culture”
 Long-term commitment to doing what’s right