XII Targi eHandlu - Stora Enso - Dr Sohrab Kazemahvazi
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Next edition will be held in November 2017. Stay tuned! http://targiehandlu.pl/ BTW We have another, similar event in Berlin http://ecommerceberlin.com/
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XII Targi eHandlu - Stora Enso - Dr Sohrab Kazemahvazi
- 1. Stora Enso
- 2. E-COMMERCE PACKAGING: WHAT CONSUMERS THINK AND WHAT E-TAILERS WANT Stora Enso 2017-05-10
- 3. ”EVERYTHING THAT’S MADE WITH FOSSIL-BASED MATERIALS TODAY CAN BE MADE FROM A TREE TOMORROW” 3 FROM A TRADITIONAL PAPER AND BOARD PRODUCER TO A GLOBAL RENEWABLE MATERIALS GROWTH COMPANY CONSUMER BOARD PACKAGING SOLUTIONS BIOMATERIALS WOOD PRODUCTS PAPER
- 4. STORA ENSO PRODUCTION AND SALES GLOBALLY 4 Countries where Stora Enso has production facilities Countries where Stora Enso has sales Countries where Stora Enso has sales agents SOME 25 000 EMPLOYEES IN 35 COUNTRIES SALES IN 2016: EUR 9.8 BILLION SHARES LISTED ON NASDAQ IN HELSINKI & STOCKHOLM
- 5. STORA ENSO IN POLAND 55 CONTAINERBOARD POLAND CORRUGATED BOARD AND BOXES POLAND OSTROLĘKA TYCHY ŁÓDŹ MOSINA OSTROŁĘKA HEAD OFFICE PULP AND PAPER MILL (600K T/YEAR) CORRUGATED BOARD AND BOXES PAPER SACK PLANT EMPLOYEES 1700 DOMESTIC MARKET SHARE 12% INDUSTRIAL PAPERS 170.000 T RECYCLED CONTAINERBOARD / 85.000 T SACK KRAFT PAPER / 60.000 T MG KRAFT PAPERS / 25.000 TONS PM5 RECYCLED CONTAINERBOARD AND FLUTING / 450.000 T CORRUGATED BOARD & BOXES / 400 MLN SQM PAPER SACKS / 160 MLN PCS
- 6. 0 5 000 10 000 15 000 20 000 25 000 30 000 35 000 40 000 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 E-commerce Poland, PLN millions CAGR: 19% E-COMMERCE HAS GROWN RAPIDLY BUT LITTLE FOCUS HAS BEEN PUT ON IMPROVING PACKAGING CAGR: 8%
- 7. FIRST CONSUMER INTERACTION AND THE “UNBOXING EXPERIENCE” HAS NOT BEEN IN FOCUS
- 8. WE HAVE FOLLOWED THE LIFE OF 120 CONSUMERS AND PERFORMED DEEP INTERVIEWS WITH >20 E-TAILERS
- 9. CONSUMER PACKAGING EXPERIENCE VERSUS EXPECTATIONS 3% 13% 70% 0% 15% 0% 10% 20% 30% 40% 50% 60% 70% 80% Much worse Somewhat worse As expected Somewhat better Much better “I GUESS I WILL GET AN ORDINARY BROWN BOX”
- 10. 7% 40% 48% 3% 1% 0% 10% 20% 30% 40% 50% 60% ~50% STATE THAT THE PACKAGING DOESN’T LIVE UP TO THE QUALITY OF THE ORDERED PRODUCT Note: Results from in-depth consumer study with 120 participants from Poland & Sweden PACKAGING DOESN’T LIVE UP TO THE QUALITY OF PRODUCT PACKAGING INDICATES HIGHER QUALITY THAN PRODUCT THE PACKAGE.. INDICATES MUCH LOWER QUALITY THAN THE PRODUCT INDICATES LOWER QUALITY THAN THE PRODUCT WAS IN LINE WITH THE PRODUCT QUALITY FELT SOMEWHAT MORE LUXURIOUS THAN THE PRODUCTS FELT MORE LUXURIOUS THAN THE PRODUCTS
- 11. CONSUMER EXPERIENCE OF THE PACKAGING 11
- 12. CONSUMER PLEASURE & PAIN POINTS 12 0% 5% 10% 15% 20% 25% 30% 35% 40% 0% 5% 10% 15% 20% 25% 30% 35% 40% Note: Results from in-depth consumer study with 120 participants from Poland & Sweden
- 13. ONLINE RETAILER PICK AND PACK PROCESS 13 ORDER PICKING SELECT PACKAGING PACKING LINE PACK & SEAL SEND
- 14. 14 WHAT CONSUMERS THINK… WHAT E-TAILERS WANT… MORE ATTRACTIVE DESIGN DESIGN OF BOXES FOR MULTI-BRANDS MATCH PRODUCT AND PACKAGING QUALITY DESIGN HASSLE FREE PACKAGING COST EFFICIENT PACKAGING WITH SEALING, OPENING AND CARRYING FEATURES UN-DAMAGED GOODS WITH TIGHT FIT REDUCED # OF PACKAGING SIZES AND FORMATS MINIMAL USE OF FILLING MATERIAL MORE ENVIRONMENTAL FRIENDLY NON-PLASTIC FILLING MATERIALS AVOID MULTI-MATERIAL PACKAGING ATTRACTIVE PRESENTATION AND PERSONAL TOUCH EFFICIENT PACKING, ATTRACTIVE PRESENTATION AND UN-BOXING EXPERIENCE PERSONAL TOUCH SMART FEATURES PROTECTED SUSTAINABLE
- 17. Stora Enso MULTIBUCKLE (Patent pending) 17 DESIGN SMART FEATURES PERSONAL TOUCH SUSTAINABLE
- 18. Stora Enso TRANSFORMABOX 18 DESIGN SMART FEATURES PERSONAL TOUCH SUSTAINABLETURN THE PACKAGING COST INTO A PROFIT OPPORTUNITY
- 19. Thank you and meet you at Booth: D 6.3-4 & D 7.3-4!