This document discusses pointme, a company founded by Davor Pejić and Marko Pavičić that aims to provide advertising awards through billboards, TV commercials, social networks, and user publishing/sharing capabilities. It outlines a business plan with target groups and details costs for the initial and second phases, including hosting, domains, app store fees, flyers, posters, labor, and online ad campaigns. The team thanks the reader at the end.