Direct Digital Marketing

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A direct multimedia marketing concept that has been successfully utilized world-wide by a variety of industries, organizations and government entities. Not only is the V-Mailcard a dynamic marketing tool, it’s also ENVIRONMENTALLY RESPONSIBLE. The concept can dramatically reduce paper consumption along with print and shipping expense.

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Direct Digital Marketing

  1. 1. V-MAILCARD HIGH IMPACT MARKETING AND MESSAGING PROGRAM Deliver Sight and Sound
  2. 2. <ul><li>“ The more senses people engage when absorbing information, the more they comprehend and remember. Skillfully combined imagery along with sound and text capture attention more decisively than any of one element alone. Reaching audiences on multiple cognitive levels results in higher retention and results.” </li></ul><ul><li>“ People remember 20% of what they hear and 60% of what they see and hear.” </li></ul>
  3. 3. MARKETING IS AN EXTENSION OF YOUR COMPANY…. <ul><li>What are you doing differently to stand out from the crowd? </li></ul>
  4. 4. <ul><li>Increase Understanding & Memory </li></ul>The Power of Multi Media Structured Text (catalog) Photos Videos Links Persuasive Narration
  5. 5. <ul><li>Tell the complete story </li></ul><ul><li>Gets watched </li></ul><ul><li>Gives the client ideas and options they wouldn’t know otherwise. The V-Mailcard delivers additional information they would not receive otherwise. </li></ul><ul><li>Get your strongest possible message in front of people who normally would not take the time </li></ul><ul><li>Versatile and powerful </li></ul><ul><li>Solutions selling model </li></ul><ul><li>Easy to watch educational content </li></ul><ul><li>Reach more people with a very strong and consistent message using the </li></ul><ul><li>effectiveness of Multimedia </li></ul><ul><li>Increased responsiveness </li></ul>The V-MAILCARD Delivers Results
  6. 6. MARKETING EFFECTIVENESS <ul><li>In research study conducted by the world recognized consulting firm The Cambridge Associates and the Wharton Business School, it was determined that marketing </li></ul><ul><li>results are significantly enhanced when electronic media is employed. </li></ul><ul><li>Their combined research has shown: </li></ul><ul><li>• CDs and DVDs deliver an average response rate of 7%, compared to 1/2 - 2% for direct mail. </li></ul><ul><li>• Electronic media capture response rates of 10 to 50 times that of print direct mail or broadcast. </li></ul><ul><li>• A Wharton Business School study showed video boosts viewer comprehension by 50%. </li></ul><ul><li>• Disc-based marketing dramatically boosts message recall up to 60% over print. </li></ul><ul><li>• 94% of electronic media mailings are watched with more than one person present. </li></ul><ul><li>• Persons surveyed stated a preference of video over printed material by a margin of 6 to 1. </li></ul><ul><li>• More than 85% of consumers watch/use their e-media the same day they receive it. </li></ul>
  7. 7. <ul><li>• Better Message Delivery. </li></ul><ul><li>Only CDs and DVDs rise above the clutter and deliver your message to a captivated, </li></ul><ul><li>undistracted audience. </li></ul><ul><li>• Powerful Experience. </li></ul><ul><li>Video engages sight, sound and emotions </li></ul><ul><li>• Higher Perceived Value. </li></ul><ul><li>CDs and DVDs have a high value perception. </li></ul><ul><li>People are much more likely to view and keep a CD than printed material. </li></ul><ul><li>• Faster response. </li></ul><ul><li>Only CDs and DVDs offer direct links to websites for fast & convenient updated </li></ul><ul><li>information on demand. </li></ul><ul><li>• The Power of A Video, CD-ROM, or DVD </li></ul><ul><li>Is often saved, unlike junk mail that is often discarded before being read. </li></ul>The Benefits
  8. 8. <ul><li>New Product launch </li></ul><ul><li>Sell to new prospects </li></ul><ul><li>Investor relations </li></ul><ul><li>Orientation and recruiting </li></ul><ul><li>Invitation to an event </li></ul><ul><li>Conduct market research </li></ul><ul><li>Training tool </li></ul><ul><li>Communicate terms and conditions </li></ul><ul><li>Book sales through simple links </li></ul><ul><li>Special announcement </li></ul>Your Message Has Many Applications
  9. 9. <ul><li>Delivers powerful introduction </li></ul><ul><li>Competitive differentiation </li></ul><ul><li>Delivers desired action </li></ul><ul><li>Visualization delivers greater interest </li></ul><ul><li>Persuasive and engaging </li></ul><ul><li>Interactive </li></ul><ul><li>How you communicate is more important than what you say </li></ul><ul><li>Get’s the viewers attention </li></ul><ul><li>Triggers interest that previously may not been apparent. </li></ul>The V-Mailcard delivers the Perfect Message
  10. 10. Education
  11. 11. Services
  12. 12. Healthcare/Pharma
  13. 13. Hospitality and Tourism
  14. 14. <ul><li>Jim Hanika - Owner / CEO </li></ul><ul><li>Proforma Amplified </li></ul><ul><li>21 Kercheval Suite 234 </li></ul><ul><li>Grosse Pointe Farms, MI 48236 </li></ul><ul><li>Office 313.821.4143  •  Cell 313.806.2533 </li></ul><ul><li>[email_address] </li></ul><ul><li>   www.proforma.com/amplified </li></ul>For more information contact:

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