Mobile transforms sociality both for the individual and organizations in a higher and higher paste. Our mobile devices have become our primary connection to our digital life. At the same time more and more of our non-digital life is becoming dependent on our digital identity. This changes our behaviour and raises new challenges and opportunities for all digital endeavours. Patrik will talk about strategies that organisations can use to conceive and deliver an efficient time-to-market mobile project. He will also discuss initiatives to create ‘more than a mobile app’ and but instead to create ‘a mobile company’. The discussion will be both strategic and practical, from thoughts on how to get a competitive advantage in a more mobile world to why HTTP will be challenged by protocols like MQTT in the mobile age. A more mobile world changes everything, from customer relations to user interface considerations and technologies. It challenges the whole game and everything we thought we knew about digital.

1. Patrik Malmquist | Occasionally organised Project Manager former Enterprise Mobility Manager at Sigma
patrik.malmquist@sigma.se | @PatrikMalmquist | #campdigital

3. & cheaper, faster, better!

4. 90’s80’s60’s We are here
Back-Office Computing
Client-Server PC
World Wide Web and eBusiness
SMAC –
Social, Mobile, Analytics & Clouds

6. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
Application focused
Transport focused

7. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government
Human focused
Application focused
Transport focused
Enabler
Impact

8. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

9. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

10. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

11. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

12. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

13. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government
no-mobile-phone phobia

14. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

15. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

16. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

17. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

18. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government
Moto 360 by Google launched 2014-03-19

19. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government
Moto 360 by Google launched 2014-03-19

20. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government
Moto 360 by Google launched 2014-03-19

21. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government
Human focused
Application focused
Transport focused

22. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

23. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

24. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

25. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

26. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government
Survey in UK 2013
1000 car buyers of new cars answered
Answer:
3rd place Volvo

27. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

28. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organization
10: Government

31. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

32. Maturity timeframe
Valuetotheorganisation
Access to existing
digital information
regardless of time and
space
Access to corporate unique
information linked to unique
business process
Develop new processes and
practices using?
Enterprise Mobility
Personal
productivity
Digital collaboration
regardless of time and
place

33. Maturity timeframe
Valuetotheorganisation
Access to existing
digital information
regardless of time and
space
Access to corporate unique
information linked to unique
business process
Develop new processes and
practices using?
Enterprise Mobility
Personal
productivity
Digital collaboration
regardless of time and
place
Anticipated value
novelty and hype
≈ 18 month

34. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government
http://theunderstatement.com/post/11982112928/android-orphans-visualizing-a-sad-history-of-support

35. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

36. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

37. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

38. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

40. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

41. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government
Human focused
Application focused
Transport focused

42. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

43. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

44. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government
Human focused
Application focused
Transport focused

45. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

46. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

47. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

48. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

49. From the complexity of many … To the simplicity of one
DB
Analytics
Engine
Cloud
Service
Analytics
Engine
Cloud
Service
App DB
App

50. Industrialize
Design & Develop
Obtain Insight
Manage
Deploy
Instrument
Integrate
Test
Scan & Certify

51. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

52. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government
Human focused
Application focused
Transport focused

53. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organization
10: Government

54. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

57. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government
Human focused
Application focused
Transport focused

58. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

59. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government

60. 1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government


61. MQTT features:
• Publish/Subscribe
• 1-to-many messaging
• 3 QOS-levels
Arguments:
• Speed
• Lower power usage than HTTP polling

62. World Wide Web and eBusiness
SMAC –
Social, Mobile, Analytics & Clouds
HTML4 / XHTML HTML5
IP4v IP6v
HTTP MQTT
Mouse + Keyboard Touch
Stationary computing Mobile computing
3G 4G
We are here
Hardware are tailor made Hardware is building blocks

65. patrik.malmquist@sigma.se
@PatrikMalmquist