Taking khan academy junior app and having a re-look at the same from product point of view.

1. Khan Academy Kids
Teardown

2. Khan Academy Kids - Overview
Link to their official video – https://youtu.be/yqZfM2W6tSQ
● Beta on android and kindle – not on iOS
● Target audience: 2 to 5 year olds - American kids and their parents
● Play Store rating: 4.5 | App Store rating: 4.5
● Curriculum focus: language, math, social-emotional development, problem-solving skills, and motor
development
● Pricing: free
● 65 MB app - needs internet

3. Khan Academy Kids - Overview
● Landscape app – no screens are portrait
● Animal guide/friend for the kids
● Multiple children accounts possible
● Wide range of content – videos, activities, books (around 1000)
● Bulk of the content was donated via third-party companies
○ Tie-up with Super Simple Songs - YouTube channel with about 12 mil subscribers
○ Tie-up with Nat Geo Young Explorer and Bellwether media
● Simple navigation
● Clean design

4. Khan Academy Kids - Onboarding
● No onboarding screens – relies on the existing brand name
● Jumps directly to the sign-up page
● Simple sign-up
○ Asks for email
○ Sends a verification link
○ User comes back to the app - and is signed in
● The app asks for the first name of the child, age, and an avatar
Splash Screen

5. Khan Academy Kids - Home screen
Library
mode
Profile avatar
Tap for profile
selection
screen
Journey
mode
5 whimsical
characters
Guide/Narrator/
Mascot

6. Learning mode - Journey
● The journey mode is an adaptive mode
● Throws up activities/videos depending on the student and
their profile/performance
● Student gets no choice for the next resource they work
with
● The next item can be from any topic - numbers, language
● They can replay the old activities/videos by navigating to
them on the home screen
Tap to continue
the journey

7. Learning Resources
Activities
- Similar to the games we have
- Tap to select an area on a picture
- Tap - MCQs
- Drag drop to a specific location
- Drag drop to arrange in order
- Drag to write letters

8. Activities - Tap MCQ
Great audio and visual
feedback on wrong attempt
Audio question. No text
Great audio and visual
feedback for a correct answer
For a correct answer - sparkles
going to the truck
Can be tapped again for
repeating the question

9. Activities - Tap select
Great audio and visual
feedback on wrong attempt
Multiple select. Tap all Bs
Tap to count - any order
works
Only navigation out of the
screen - exists on all
screens
A selection box appears

10. Activities - Drag and Drop
Bring all balloons with C
to the rabbit
Place peck on the TOP of
the pile
Go back to the video
explaining what TOP is
How tall is the giraffe in
sheep height
Drag Cs to Ollo

11. Activities - Drag | Trace
Drag the characters to
arrange them in order of their
heights
Tap to submit answer
Trace
letters
along the
direction
shown

12. Learning resources - Interactive Videos
Tappable areas
Kodi come up on the bottom
on screens which are
interactive
The initial screen of the
interactive video is a Khan
Kids screen with voiceover
Super simple songs video
plays. Stops multiple times
to take input.

13. Learning resources - Books
Books are similar to our narratives, but the switching between frames is controlled by the student.
● 2 options - Read to Me | Read by Myself
● Read to me - Narrates with each word highlighted
● Read by Myself - has an option to read out the page
● In both cases - page flip is controlled by the student
● The home button is a constant feature

14. Learning resources - Books
In the “Read to Me” option the
next button is disabled. Enabled
when the narrator finishes.
Interactive books:
On some books, there are areas that you can select
to answer questions.
These books have Kodi at the bottom for instructions.

15. Learning resources - Videos
● Videos by Super Simple Songs (YouTube channel)
● These videos are song based simple animations with easy lyrics
● They are focussed on one learning outcome, e.g. greetings - hello, good morning, etc.
● Duration - less than 5 minutes
There are 2 different types of videos (both for learning) - Super simple song videos | Khan kids videos

16. Learning resources - Videos
- Video on counting upto 20
- No video player - play/pause/seek
- Only 1 button - home
- Clean video with a voiceover

17. Learning resources - Videos
All videos has a lot of white space
Makes it look clean and clutter free for kids
Also will have low production cost

18. Learning mode - Library
The library mode is similar to our library
All resources are available in the library
Intended users - parents, but kids also free to use
Two types of classification for the items: content type and topic wise
Under videos there is a topic-wise classification as well

19. Learning mode - Library
Activities
Activities grouped
by topics
Videos - grouped
by topics
Books - grouped
by topics

20. Library - Create
Create - similar to
our sticker book
Backgrounds to
choose from
Colouring books
Can create
multiple from the
same book

21. Library - Create - Colour
Fill with colours
Stickers can also be
added to the board

22. Library - Create - Draw
Select a
background
Add stickers. Resize.
Move.
Doodle - pencil and
crayon
The screen can be recorded
too with the child moving the
stickers.
Voice narration also gets
recorded and can be played
later.

23. Five Characters
Gamification layer
Each character has a gamification layer - can be accessed by clicking them on the home page
Ollo Reya Peck Sandy Kodi
Toys Insects Clothes Instruments Hats

24. Task completion - Gamification
All task completion is rewarded with some items for the characters - related to their interests
The truck brings gifts
Animating the box
opening - makes kids
curious
Kids have to choose one
item of the 3 available
Each item corresponds to
one character
The selected item sits in
the character play area

25. Profile selection
Tap here to
change profile
Only
accessible by
parents
Kids can switch
between profiles

26. Parent Section
Very simple lock for parents
Change
Name/change
Avatar/Delete
profile
Information
about Khan Kids

27. Things that work for them
- Free app, Established brand
- Lots of activities – something new every time a child visits
- An animated guide/friend – vocal instructions
- It is a bright app – mostly white backgrounds – for young kids
- Music is upbeat and fun for kids
- The pace of reading/narration is slow
- Books (page flip) are user controlled
- Very easy navigation
- One click to start journey
- Video player – no seekbar or other controls
- Feels clean and clutter-free

28. Things that may go against them
- Made especially for the US market – vocal instructions in american accent
- Finding a video/activity that has been played earlier is very difficult

29. Takeaways/Suggestions
● Very similar to our app in terms of user flows and activities – validation for us
● We should have a different strategy for students who cannot read/understand sentences – grades 1 and
below
● It is a clean and clutter free app – our backgrounds could be cleaner
● Music should be fun for kids
● The narration should be slower
● Our narrative videos could be added to the library as books
● We can borrow some labels from them - e.g. “Create” for Sticker Book
● If we have to compete with them in the US market, we will need something more than the app –
manipulatives/tools

30. Appendix - Library Content
Logic+
- Characters and
colours
- Focus, memory,
thinking
- Shapes and
patterns
- Social
emotional
development
- Physical
development
- Healthy habits
Reading
- Foundational
reading skills
- Writing and
language
- Animals
- Vehicles
- Advanced
readers
- Stories
- Young explorers
123
- Numbers 1-20
- Comparison
ABC
- Letters
- Words
- Tracing
- Words:
beginning
sounds
- Ending sounds
- Medial sounds
- Vowels