Movoto product design - case study i - PMCamp1

. From idea to product Sting Chen （陈世欣） Case Study – Movoto.COM MY1930. COM CTO Twitter ： @stingchen Blog ： BOPOR.COM

Agenda ,[object Object],[object Object],[object Object]

Key Steps in Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 1 Idea generation ,[object Object],[object Object]

Identifying & Assessing Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Methods for generating ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Problem Analysis ,[object Object]

Benefit Structure Analysis ,[object Object]

Scenario Analysis ,[object Object]

Step 2 Product Screening ,[object Object],[object Object],[object Object],[object Object]

Movoto’s functions Screen rule ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Right Product/Right Time ,[object Object],[object Object],[object Object]

Step 3 Concept Testing ,[object Object],[object Object],[object Object],[object Object]

Customers investigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Partner Preview ,[object Object],[object Object],[object Object]

Step 4 Business & Financial Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 5 Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Development Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Test Marketing ,[object Object],[object Object],[object Object],[object Object]

Step 6 Test Marketing ,[object Object],[object Object]

Web Analysis ,[object Object],[object Object],[object Object]

Step 7 Commercialization ,[object Object],[object Object],[object Object]

Marketing ,[object Object],[object Object],[object Object],[object Object]

SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Three key factors for effective product development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Operating Philosophy ,[object Object],[object Object],[object Object]

A High-Quality New Product Process ,[object Object],[object Object],[object Object],[object Object],[object Object]

A Clear and Well-Communicated New Product Strategy for the Business ,[object Object],[object Object],[object Object],[object Object]

Adequate Resources for New Products ,[object Object],[object Object],[object Object]

Organizational Structure ,[object Object],[object Object]

Movoto’s Development teams ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Experience Effect ,[object Object],[object Object],[object Object]

Management Style ,[object Object],[object Object]

Questions? ,[object Object],[object Object],[object Object]

Movoto product design - case study i - PMCamp1

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