8. The future has already arrived.
It is just not evenly distributed yet.
William Gibson
Science fiction author & father of the cyberpunk genre
Coined the term quot;cyberspacequot; in 1982
10. The 7 Mass Media
1st Media Print
2nd Media Recordings
3rd Media Cinema
4th Media Radio
5th Media TV
6th Media Internet
7th Media Mobile
Source: Tomi Ahonen, 2008
11. Transition lessons to Internet
Effects will be:
• Incredibly rapid cannibalization of content,
formats, and audience time
• All business models migrating to internet,
with new models and formats appearing
It will probably also kill some content types.
For example:
• The daily newspaper
• The music CD
Very likely other content types will adjust,
such as TV debates using YouTube content.
Source: Tomi Ahonen upcoming book Mobile is the 7th Mass Media Channel, 2008
12. The 7 Mass Media
Music score Print
Record, CD Recordings
OST Cinema
DJ Radio
MTV TV
iTunes Internet
RT, RBT… Mobile
17. At one point my boss told me “your
experience is getting in the way”.
Today, as a blogger I can pursue topics
I care about and have more influence
than when I was with CNN.
Former Head of CNN Asia
38. Global China Japan South Korea
1 Yahoo!
2 Google
3 YouTube
4 MSN
5 Windows Live
6 MySpace
7 Facebook
8 Wikipedia
9 Hi5
10 Orkut
39. Global China Japan South Korea
1 Yahoo! Yahoo Japan
2 Google Yahoo
3 YouTube Google Japan
4 MSN Google YouTube
5 Windows Live
6 MySpace Google Korea
7 Facebook YouTube
8 Wikipedia Livedoor
9 Hi5 Yahoo Wikipedia
10 Orkut
40. Global China Japan South Korea
1 Yahoo! Yahoo Japan
2 Google Yahoo
3 YouTube Google Japan
4 MSN Google YouTube
5 Windows Live
6 MySpace Google Korea
7 Facebook YouTube
8 Wikipedia Livedoor
9 Hi5 Yahoo Wikipedia
10 Orkut
41. Global China Japan South Korea
1 Yahoo! Baidu Yahoo Japan Naver
2 Google QQ FC2 Yahoo
3 YouTube Sina Google Daum
4 MSN Google YouTube Cyworld
5 Windows Live Netease Mixi Nate
6 MySpace Taobao Rakuten Google
7 Facebook Sohu Nicovideo YouTube
8 Wikipedia Tom Livedoor Empas
9 Hi5 Yahoo Wikipedia Gmarket
10 Orkut 56.com Goo Auction
42. Global China Japan South Korea
1 Yahoo! Baidu Yahoo Japan Naver
2 Google QQ FC2 Yahoo
3 YouTube Sina Google Japan Daum
4 MSN Google YouTube Cyworld
5 Windows Live Netease Mixi Nate
6 MySpace Taobao Rakuten Google
7 Facebook Sohu Nicovideo YouTube
8 Wikipedia Tom Livedoor Empas
9 Hi5 Yahoo Wikipedia Gmarket
10 Orkut 56.com Goo Auction
45. Broadband country
France South Korea Japan China
Population 61 million 49 million 127 million 1.31 billion
GDP (billion €) 1,490 620 3,400 1,020
GDP/Capita PPP 20,800 € 11,500 € 22,900 € 1,600 €
Internet users 35 million 35 million 88 million 200 million
Broadband subs 15 million 15 million 28 million 52 million
Penetration 24% 30% 21% 4%
Sources: ARCEP, MIC, TCA, MII, CIA World Fact Book, Internet World Stats
46. The fastest broadband connections are in Korea and Japan.
Thanks to fiber optic cables the broadband
connections in Japan were up to 10 times faster
than the OECD average. Japan also had the
lowest relative monthly broadband charges/Mbps
OECD Report, July 2007
47. Price/month
Households Avg. speed for 1 mbps, Overall
# Country
subscribing (mbps) fastest tech. Score
(USD PPP)
1 Korea 0.90 45.6 0.45 15.73
2 Japan 0.52 61.0 0.27 14.99
3 Iceland 0.83 6.0 4.99 12.14
4 Finland 0.57 21.7 2.77 12.11
5 Netherlands 0.73 8.8 4.31 11.87
6 Sweden 0.49 18.2 0.63 11.54
7 France 0.49 17.6 1.64 11.41
12 US 0.51 4.8 3.33 10.47
Source: OECD, 2007
53. Quoting „Digital Korea‟
(by Tomi Ahonen, August 2007)
1. Over 50% citizen use Internet banking
2. 63% use mobile phones for payment
3. 25% of all Visa cards are provided by mobile
phone
4. m-commerce transactions for non-telecom goods
exceeded $1bln in 2006
5. 73.6% filed taxes online as of January 2006
6. Electronic Signature Law and e-Commerce Law
54. And more!
Online game market is 57%
of the total game market in Korea
(5% in US, 2.5% in Japan, shifting to online)
Source: Game White Paper 2007
57. Are we so different?
China Takes unique steps to combat web addition (China)
USA Today | 2005.7
Internet addiction more serious than OCD (Israel)
United Press International | 2007.8
Computer addiction: What is it? (USA)
Psychiatric Times | 1998.8
58. “US full of Internet addicts”
Study from Stanford Faculty
Breitbart.com | 2007.10
62. Global ranking search engines
(ComScore, 2007.10)
Rank Engine Reach PV
#1 Google 750 million 37
#2 Yahoo 750 million 8.6 bln
#3 Baidu 200 million 3.3 bln
#4 MSN 750 million 2.2 bln
#5 Naver 35 million 2.0 bln
#6 eBay 750 million 1.3 bln
63. Cyworld Syndrome
Transition of Internet icons
1996~1998 1999~2001 2002~2003 2004~2007
FreeChal Cyworld
Yahoo Korea Daum Cafe
Damoim¹ Naver
Text Based Interactive space Personal Resource Planner²
Open Community
Simple search School Network Multimedia Portal
64. Cyworld Syndrome
From Information-centric to Human-centric
New model led by
1st generation’s model Cyworld
65. “In a connected age,
sharing information is power”
Tomi Ahonen
84. How about those concepts?
Meta-blogging
Content scrapping
Social Process Re-engineering
Trust-based information sharing
Personal Resource Planning (PRP)