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Product management/product marketing tactics for speaking authentically but intentionally about your product, especially in the context of responding to questionnaires like RFPs/RFIs or surveys from analysts. (These tactics extend well to sales calls, support for services teams, and dealing with tricky customers.) Complete with example derps from Romney, Obama, and Uber!
Slideshare misses the video, but you can find it in the originals here: http://glen3dot1.com/pca