2. International Business
Identify the toolkit of key concepts for A2
students
including comparative advantage
protectionism v liberalisation
market attractiveness
corporate strategy
infant industries
free market v government action (& aid) debate
global strategy v localisation
Focus on globalisation and multinationals
3. Application
The key forms of application will be:
China v India
Trading blocs v individual countries
Developed v developing countries
Globalisation in good times versus in bad
times (how does globalisation look in
Crunch times?)
4. Stance
To be aware of the conventional position,
e.g. on globalisation, and to be able to
criticise it (a bit)
To understand that the issues being
dealt with are massive, in a world with
billions on the breadline
The student must understand her / his
political, economic and moral positions
