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COPYRIGHT SEMINAR YOGYAKARTA 2010
Exploring Copyrights and the Role of Reproduction Rights
                     Organizations




Topic:        The role of government and public
              engagement in promoting copyrights

Speaker:      Paul Wee, CEO, CLASS Limited and
              IFRRO Regional Development Representative

                         September 28, 2010,
                The Indonesian Visual Art Archive (IVAA)
                        Yogyakarta, Indonesia



                                                           1
COPYRIGHT SEMINAR, YOGYAKARTA 2010
  The Role of Government and Public Engagement in Promoting
                          Copyright

 TWO KEY IMPACTS OF COPYRIGHT

 ECONOMIC
o Enhances Economy
o Encourages Creativity

 CULTURAL
o Fosters cultural well-being, patriotism; iconic works etc
o Promote education; instill correct social values; protect creative works




                                                                             2
COPYRIGHT SEMINAR, YOGYAKARTA 2010
The Role of Government and Public Engagement in Promoting
                        Copyright



   GOVERNMENT INITIATIVES

   Enact laws to protect copyright

   Enforcement action against illegal activities

   Promote respect for copyright

                                                            3
COPYRIGHT SEMINAR, YOGYAKARTA 2010
The Role of Government and Public Engagement in Promoting
                        Copyright




   PUBLIC ENGAGEMENT

   Encourages Creativity

   Enhances Right-owners’ Value

   Ensures Correct Social Values

                                                            4
COPYRIGHT SEMINAR, YOGYAKARTA 2010
The Role of Government and Public Engagement in Promoting
                        Copyright




 THE COPYRIGHT WORLD

 Enriches Societies

 Empowers Creators


                                                            5
COPYRIGHT SEMINAR, YOGYAKARTA 2010
The Role of Government and Public Engagement in Promoting
                        Copyright



 COPYRIGHT AS AN ECONOMIC DRIVER

 The SINGAPURA Experience

 IPOS – Intellectual Property Office, S’pore




                                                            6
7
8
9
10
11
12
13
COPYRIGHT SEMINAR, YOGYAKARTA 2010
The Role of Government and Public Engagement in Promoting
                        Copyright




                                                            14
COPYRIGHT SEMINAR, YOGYAKARTA 2010
The Role of Government and Public Engagement in Promoting
                        Copyright




                                                            15
COPYRIGHT SEMINAR, YOGYAKARTA 2010
The Role of Government and Public Engagement in Promoting
                        Copyright



 COPYRIGHT AS A MORAL DRIVER

 Protects Creators




                                                            16
COPYRIGHT SEMINAR, YOGYAKARTA 2010
  The Role of Government and Public Engagement in Promoting
                          Copyright



 OTHER IMPORTANT ASPECTS OF COPYRIGHT

 Talent pool of creators

 Formation of RROs




                                                              17
COPYRIGHT SEMINAR, YOGYAKARTA 2010
The Role of Government and Public Engagement in Promoting
                        Copyright



 The International Federation of
  Reproduction Rights Organisations



 Started in 1980
 125 member RROs worldwide


                                                            18
COPYRIGHT SEMINAR, YOGYAKARTA 2010
The Role of Government and Public Engagement in Promoting
                        Copyright


 COPYRIGHT & PUBLISHING INDUSTRY

 Publishing industry – Often the Biggest

 Direct management contract system
o Limitations

 Collective copyright management system
o Convenience
o Growth
                                                            19
COPYRIGHT SEMINAR, YOGYAKARTA 2010
The Role of Government and Public Engagement in Promoting
                        Copyright



 Challenges for the Publishing Industry

 Digitized world
  o Copying ease
  o Better quality
  o Large scale re-usage via Internet etc



                                                            20
COPYRIGHT SEMINAR, YOGYAKARTA 2010
The Role of Government and Public Engagement in Promoting
                        Copyright



 COPYRIGHT MANAGEMENT

 “One-Stop” Convenience

 More choices/markets for owners/users



                                                            21
COPYRIGHT SEMINAR, YOGYAKARTA 2010
The Role of Government and Public Engagement in Promoting
                        Copyright



 EXCEPTION TO COPYRIGHT

 The Berne Convention




                                                            22
COPYRIGHT SEMINAR, YOGYAKARTA 2010
The Role of Government and Public Engagement in Promoting
                        Copyright


 COLLECTIVE MANAGEMENT OF COPYRIGHT

 Reproduction Rights Organisations (RROs)

o Voluntary Licensing Scheme
o Non-Voluntary Licensing Scheme




                                                            23
COPYRIGHT SEMINAR, YOGYAKARTA 2010
The Role of Government and Public Engagement in Promoting
                        Copyright



 COPYRIGHT IN ASIAN COUNTRIES

 INCREASED RECOGNITION

o By Legislation
o By Enforcement
o By RROs
                                                            24
COPYRIGHT SEMINAR, YOGYAKARTA 2010
The Role of Government and Public Engagement in Promoting
                        Copyright




 CONCLUSION




                                                            25
COPYRIGHT SEMINAR, YOGYAKARTA 2010
The Role of Government and Public Engagement in Promoting
                        Copyright




             THANK YOU


      TERIMA KASIH

                                                            26

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The role of government and public engagement in promoting copyrights

  • 1. COPYRIGHT SEMINAR YOGYAKARTA 2010 Exploring Copyrights and the Role of Reproduction Rights Organizations Topic: The role of government and public engagement in promoting copyrights Speaker: Paul Wee, CEO, CLASS Limited and IFRRO Regional Development Representative September 28, 2010, The Indonesian Visual Art Archive (IVAA) Yogyakarta, Indonesia 1
  • 2. COPYRIGHT SEMINAR, YOGYAKARTA 2010 The Role of Government and Public Engagement in Promoting Copyright  TWO KEY IMPACTS OF COPYRIGHT  ECONOMIC o Enhances Economy o Encourages Creativity  CULTURAL o Fosters cultural well-being, patriotism; iconic works etc o Promote education; instill correct social values; protect creative works 2
  • 3. COPYRIGHT SEMINAR, YOGYAKARTA 2010 The Role of Government and Public Engagement in Promoting Copyright  GOVERNMENT INITIATIVES  Enact laws to protect copyright  Enforcement action against illegal activities  Promote respect for copyright 3
  • 4. COPYRIGHT SEMINAR, YOGYAKARTA 2010 The Role of Government and Public Engagement in Promoting Copyright  PUBLIC ENGAGEMENT  Encourages Creativity  Enhances Right-owners’ Value  Ensures Correct Social Values 4
  • 5. COPYRIGHT SEMINAR, YOGYAKARTA 2010 The Role of Government and Public Engagement in Promoting Copyright  THE COPYRIGHT WORLD  Enriches Societies  Empowers Creators 5
  • 6. COPYRIGHT SEMINAR, YOGYAKARTA 2010 The Role of Government and Public Engagement in Promoting Copyright  COPYRIGHT AS AN ECONOMIC DRIVER  The SINGAPURA Experience  IPOS – Intellectual Property Office, S’pore 6
  • 7. 7
  • 8. 8
  • 9. 9
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. 13
  • 14. COPYRIGHT SEMINAR, YOGYAKARTA 2010 The Role of Government and Public Engagement in Promoting Copyright 14
  • 15. COPYRIGHT SEMINAR, YOGYAKARTA 2010 The Role of Government and Public Engagement in Promoting Copyright 15
  • 16. COPYRIGHT SEMINAR, YOGYAKARTA 2010 The Role of Government and Public Engagement in Promoting Copyright  COPYRIGHT AS A MORAL DRIVER  Protects Creators 16
  • 17. COPYRIGHT SEMINAR, YOGYAKARTA 2010 The Role of Government and Public Engagement in Promoting Copyright  OTHER IMPORTANT ASPECTS OF COPYRIGHT  Talent pool of creators  Formation of RROs 17
  • 18. COPYRIGHT SEMINAR, YOGYAKARTA 2010 The Role of Government and Public Engagement in Promoting Copyright  The International Federation of Reproduction Rights Organisations  Started in 1980  125 member RROs worldwide 18
  • 19. COPYRIGHT SEMINAR, YOGYAKARTA 2010 The Role of Government and Public Engagement in Promoting Copyright  COPYRIGHT & PUBLISHING INDUSTRY  Publishing industry – Often the Biggest  Direct management contract system o Limitations  Collective copyright management system o Convenience o Growth 19
  • 20. COPYRIGHT SEMINAR, YOGYAKARTA 2010 The Role of Government and Public Engagement in Promoting Copyright  Challenges for the Publishing Industry  Digitized world o Copying ease o Better quality o Large scale re-usage via Internet etc 20
  • 21. COPYRIGHT SEMINAR, YOGYAKARTA 2010 The Role of Government and Public Engagement in Promoting Copyright  COPYRIGHT MANAGEMENT  “One-Stop” Convenience  More choices/markets for owners/users 21
  • 22. COPYRIGHT SEMINAR, YOGYAKARTA 2010 The Role of Government and Public Engagement in Promoting Copyright  EXCEPTION TO COPYRIGHT  The Berne Convention 22
  • 23. COPYRIGHT SEMINAR, YOGYAKARTA 2010 The Role of Government and Public Engagement in Promoting Copyright  COLLECTIVE MANAGEMENT OF COPYRIGHT  Reproduction Rights Organisations (RROs) o Voluntary Licensing Scheme o Non-Voluntary Licensing Scheme 23
  • 24. COPYRIGHT SEMINAR, YOGYAKARTA 2010 The Role of Government and Public Engagement in Promoting Copyright  COPYRIGHT IN ASIAN COUNTRIES  INCREASED RECOGNITION o By Legislation o By Enforcement o By RROs 24
  • 25. COPYRIGHT SEMINAR, YOGYAKARTA 2010 The Role of Government and Public Engagement in Promoting Copyright  CONCLUSION 25
  • 26. COPYRIGHT SEMINAR, YOGYAKARTA 2010 The Role of Government and Public Engagement in Promoting Copyright  THANK YOU TERIMA KASIH 26

Editor's Notes

  1. If it’s tough trying to be awake on a full stomach after a delicious lunch, it is an even bigger challenge, if not wicked, to be the last speaker after all the good food and nice dance performance. So I need your help. May I ask everyone to kindly stand up. Now stretch out both hands… turn to face the person standing next to you….together now, say “Copy Right” as you give each other two high fives, !! Ok…now that I have everyone on your feet, and your kind attention…. Please… you may sit down…silakan dudok. First, I like to start by sharing with you something personal. I found that my wife had left me a note clipped to my speech. This is the first time after many years. On the note she had simply written in bold letters, the word “KISS”. And I thought oh how sweet… but as I read further down she had intended her KISS for me to KEEP IT SHORT, SIMPLE. So I shall keep my talk short…leaving the full text for you to read at your leisure. I will now start my presentation.
  2. The topic of my talk is on the role of government and public engagement in promoting copyright. To begin, we must be aware that there are two main impacts of copyright Economic Cultural.
  3. On the role of Government, its initiatives could be to enact laws to …..
  4. On the part of the public, especially those with an interest in copyright, either as a creator or a user… They should be aware that the public can help to encourage creativity, enhance rights-owners value and ensure the correct social behaviour.
  5. As mentioned at the start of my talk, the copyright world will be better off if there’s respect for it, as it can enrich societies and help empower creators. How so? Some examples of the economic goodness that had resulted from a healthy copyright environment can be found in the more better-off countries such as the USA, Australia, UK, Canada and many other countries within the EU. Their copyright collecting organisations collect millions of dollars annually. It is certainly not co-incidental that the higher the respect for copyright, the more successful such countries have become…. Take for example the United States of America, which is arguably the world’s leader in intellectual property management. It collected more than US$205million in Year 2009; Australia’s CAL had AUD$111m; UK’s CLA achieved £63 million last year while Canada’s AccessCopyright had Can$34m; while Norway’s Kopinor yielded more than 230m kroners. All these countries, which have successful copyright management systems have enjoyed high economic growth despite their political difficulties. But look at North Korea, and the scene is totally different. While South Korea is enjoying economic progress, its northern rival is languishing in impoverished conditions. Even South Korean brands such as Hyundai,Kia cars and Samsung and TV soap operas have found ready fans among non-Korean speaking customers. The positive values of copyright are so obvious that Vietnam has already started to find ways to be involved in copyright. It has already started a n RRO organisation called VietRRO which has embarked on a membership recruitment drive to have more members. Besides Vietnam, Myanmar is also exploring possibilities to get its counrty’s rights owners involved. As for Singapore, it has arguably one of the fastest growing intellectual property industries as the country gears itself to be the region’s commercial hub for the IP world.
  6. (Read from notes)
  7. And if flowery language is the bane of making IP easily understood, then perhaps using colourful cartoon images is the boon.
  8. This is the newly launched HIP bus started by the IPOS and local IP organisations to visit schools to spread the IP message, i.e. buy originals…and coying within legal limits.
  9. Inside the bus…here’s the Guest-of-Honour taking a look at the items on display ranging from hardware to software….
  10. (Refer to notes)
  11. In conclusion, I am happy to report that there’s now a better awareness for copyright in my country. This is because we in Singapore are experiencing voluntary approaches by the public who want to know about the limits of their using Intellectual property, and the legal boundaries…and what copyright is all about. There are also learning centres that come forward to seek a licence from CLASS voluntarily.. According to some parents, even their children have chided them off for buying bootleg VCDs or DVDs from their trips to countries where such products are still easily available in the streets. Recently, we in Singapore received a loud and clear signal that all the efforts and hard work towards educating the public on copyright has not only blossomed with many morning glories, but are beaing fruits too. This comes after students from a local university decided to report the illegal copying of books on campus to the authorities. The complaint received massive publicity in the country, leading the university management to order an investigation as well as a stop to such illegal reproduction. The student actions certainly augur well for the future of copyright. Thank you.