The document discusses developing a culture of innovation within an organization. It outlines several strategies to foster innovation, including making it easier to fund new ideas, investing sufficient resources to complete projects on time, increasing the speed of rolling out new products, developing a culture that encourages employees to generate ideas, involving people from different units to spark new ideas, and considering outside ideas as valuable as internal ones. The strategies are aimed at strengthening an organization's innovation process from the generation, selection, development, and diffusion of new ideas.

1. For a culture of innovation and action
Pierre.Dumas@multi-city.org
Several would agree that innovation is a source for prosperity but who is really getting involved for
change? How can we really develop a culture of innovation in our organization?
Selection of ideas

Make it easier to get ideas funded.

Adopt a more positive attitude toward investing
in new ideas;
Development

Invest enough ressources to finish new project
on time.

Involve managers who have traction developing
new businesses;
Diffusion of ideas

Increase speed to roll out new products and
businesses.

Increase access to innovative communication
networks worldwide;

Penetrate all possible channels, customer
groups, and regions with your products and
services.
Idea Generation

Develop a culture helping people to put forward
new ideas;

Help people in your unit to come up with very
good ideas on their own;
Cross-pollination

Involve team members from different units or
subsidiaries to generate new ideas.

Help people to collaborate among businesses
on projects across units, businesses or
subsidiaries;
External sourcing

Encourage adoption of ideas for new products
and businesses coming from outside the
organization

Consider ideas from outside as valuable as
those invented within;
Ref: The Innovation Value Chain, from Morten T. Hansen and Julian Birkinshaw : https://hbr.org/2007/06/the-innovation-value-chain/ar/1