TCI 2013 How can a simple idea be turned into an attractive business case?

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By Ivan Tyrsted, IDEA, Denmark, presented at the 16th TCI Global Conference, Kolding 2013.

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TCI 2013 How can a simple idea be turned into an attractive business case?

  1. 1. Ivan Tyrsted How can a simple idea be turned into an attractive business case? Ivan Tyrsted Breakout Session: Entrepreneurship and SME support in clusters 5 September 2013
  2. 2. Ivan Tyrsted How can a simple idea be turned into an attractive business case ?
  3. 3. Ivan Tyrsted Innovation • Innovation is the successful exploitation of new ideas – through being accepted in a marketplace – Taking your ideas to the market • The process from idea creation to creation of wealth • Idea  Enterprising behaviour  Innovation
  4. 4. Ivan Tyrsted The process Idea entrepreneurial behavior Innovation (value)
  5. 5. Ivan Tyrsted What come first? And what tools/ methods can be used?
  6. 6. Ivan Tyrsted •Innovation • Product/ Service • Process • Business Model • A business model describes the rationale of how an organization creates, delivers, and captures value (economic, social, or other forms of value). The process of business model construction is part of business strategy.
  7. 7. Ivan Tyrsted Co-Creation is an effective way to create and new business model You divide the participants into groups and each group have 3 – 4 members Co-creation
  8. 8. Ivan Tyrsted The IDEA Business Model Creator: www.idea-bmc.eu
  9. 9. Ivan Tyrsted
  10. 10. Ivan Tyrsted Questions? Ivan Tyrsted, Director IDEA Entrepreneurship Centre University of Southern Denmark Engstien 1 6000 Kolding Denmark Tel: +45 6550 1393 Mob: +45 6011 1393 Mail: ivt@idea.sdu.dk www.idea-sdu.dk http://www.youtube.com/watch?v=MyF4DkvLokI

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