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Since social media is taking over the traditional marketing strategies it is essential that practitioners in various areas of business understand the use and impact of social media technologies. The lecture will also explain how to create and maintain the company brand online, how to effectively promote the company activity/product. It will also demonstrate which networking sites are used to communicate with the clients and which of them are considered the most effective. It will also present the risks, weaknesses and myths of social media, as well as best practises related to their usage.