The document discusses how the media product of a short film uses conventions of the horror/thriller genre. It describes researching audience preferences and choosing this genre. Common horror elements include isolated settings, disguises/weapons as props, a killer and victim, and sound to create tension. The short film leaves the mystery of why the stalker kidnaps the girl. It also describes watching other film openings like Candyman and Psycho for inspiration and developing the short film to match these genres through gloomy outdoor weather and isolated shooting locations to convey helplessness.