Gretchen Anderson: "Keeping it Human at Scale" Enterprise UX 2017 • June 8-9, 2017 • San Francisco, CA, USA http://2017.enterpriseux.net

1. Keeping it Human
at Scale
Gretchen Anderson
@gretared

2. For enterprise, bad
product design can
cause core
business functions
to fail.
Delivery is a must.

3. Everyone’s idea of good enough is…
not quite like your own.

4. User-centered
thinking can be
in conflict with
business-
outcome
thinking.
#workingbackwards

5. Systems, and processes,
and play books at scale
are simply guard rails,
not a guarantee.

6. Designers can
be paranoid,
and precious.
credit: 62Stockton

7. How might we…
make impact and
inspire designers to be
valued and empowered?

8. When we make things we
get our fingerprints all
over them.

9. “Good Enough”
Analysis & Hierarchy
Processes Proliferate
Designers Isolated
The Challenges

10. Pair Design
We’re better together.
And we’re better different.

11. Pair Design
Navigators and
Drivers.
Diverse skills,
happier teams.
Democratized
critique and
higher quality.
We’re better together.
And we’re better different.

12. Lead Through Making
Invite yourself to the table.

13. Lead Through Making
Stories are
medicine for
the enterprise.
Prototyping as risk
mitigation, not
usability.
Enlist business
people to define
“so that I can”.
Invite yourself to the table.

14. Design Operators
Get out in front, but don’t
leave teams behind.
credit: developmentseed

15. Design Operators
Dev Sprints
for the details.
Patterns and
systems need
ambassadors.
Design Sprints
on the big picture.
Get out in front, but don’t
leave teams behind.

16. Build Strong Relationships
Genuine connections, facilitated.

17. Build Strong Relationships
The Real MVP:
no them, only us.
Facilitate time and
space within the
design team.
Engage your team
with other execs
and stakeholders.
Genuine connections, facilitated.

18. “Good Enough”
Analysis & Hierarchy
Processes Proliferate
Designers Isolated
The Challenges

19. Pair Design
Lead Through Making
Design Operators
Build Strong Relationships
The Tools

20. Design the experience
that others have with
design to be human,
fun, and just
a little bit magical.

21. Keeping it Human
at Scale
Thanks!
@gretared