The 4C Association is an organization that works to improve economic, social, and environmental conditions in the coffee sector through sustainable and transparent practices. In its first two years of operation, 4C has achieved: 1) A large and growing membership of 127 members from producers, trade, industry, and civil society. 2) Rapid growth in verified coffee production from 4C members, with 88 registered units in 22 countries producing over 10 million bags annually. 3) Increased purchases of 4C compliant coffee by 23 industry members, growing 150% over two years. 4) Training of over 500 professionals worldwide on sustainable coffee practices.