You don't always have to use a video production company to create effective video for your website and social media. Peter Lisney from Camrox Communications shows you when and when not to use your smartphone and points to some of the basic extra kit you'll need. For more info visit http://www.camrox.com

1. Smartphone
for Video
Peter Lisney MSc, Chart.PR, MCIPRClient stories on film

2. Agenda
• When to use a smartphone
• Equipment required
• Planning the video
• Telling the story
• Capturing the Sounds
• Painting the Pictures
• Lighting for smartphone video
• Editing options
• Distribution
• Optimisation
• Practical

3. When to use a
smartphone
Production quality
News value
Watchability=

5. When to use a
smartphone
• When you need to quickly capture
the moment
• When doing Facebook Live
• When physical access is limited
• Providing additional footage for
conventional video

6. When not to use a
smartphone
• When your video will have a
long shelf life
• When resources are available
and time is not a problem
• When production quality will
improve audience engagement
– Training videos
– Brand building videos
– Rushes for broadcasters

7. Equipment required
• Smartphone
• Tripod or monopod with smartphone holder
• Wind shield
https://www.facebook.com/royalairforce/vide
os/10155620390339885/
• Microphone (plus adapter if iPhone)
• Shotgun mic
• Battery pack

8. Planning
Planning the video
Story
Sound
Pictures
Audience engagement

9. Planning the video
• Who do you want to influence?
• What do you want them to do?
• What will you say or show them to get them
to do this?
• Who is the best person to say or show this?
• What questions should you ask to get them
to say this?
• What pictures would back up what is being
said?
• Where will your story be seen?

10. Telling the story
Equilibrium
Dilem
m
a
Meet
Guide
Finalstruggle
Equilibrium
Restored

11. Capturing the sounds
• What is better, good picture with bad sound
or good sound with bad picture?
• Don’t annoy the 20% who have the volume
turned up
• Built-in mic, shotgun mic, hand-held mic and
lapel mic
• Location of interviews
• Dealing with wind noise
• Test record then check the quality with
headphones
• Music backing track

12. Painting the pictures
• Interview setting
• Interview framing the shot
• Shooting cutaways/B-roll
– 10 second clips compensate for camera
wobbles at start and finish
– Framing - Wide, close-up, hands
– Avoid pan and zoom but look for movement
– Scribble down a shot list
– Shoot 30 different cutaway clips per minute
of edited film (5 mins footage per 1 min film)

13. Lighting for
smartphone video
• Handheld battery operated
LED light
• Another smartphone or torch
• Three point lighting
– Window
– Reflecting surface
– Other light source

15. Editing options
• Use iMovie or smartphone
app
• Airdrop to editing Mac
with Final Cut
• Dropbox to another editor

16. Editing
• How long should a video be?
– Consider shorter video to reduce
editing burden
• First 3 seconds are critical
• Don’t start with shot of interviewee
• Cutaway 2 to 5 clips each time before
returning to interviewee
• No endplate or logo

17. Editing
• iMovie
– Import all clips
– Detach sound from interview when
replacing with cutaways
– Add captions if possible
– Add backing music
– Save to phone

18. Distribution
• Facebook (interruption marketing)
= no limit on length
• Twitter (news biased)
= max 2 mins 20 seconds
• Instagram (arty)
= square, sub 30 seconds works best
• YouTube (people seeking answers)
= no limits

19. Optimisation
• Headline is everything
• Use same words your target audience
would use to search for video
• #hashtags get you found
• Include http in links off page but platforms
don’t like this

20. Practical
• Work in twos or threes
• Subject – your last eye test
• Interview
– Think message (sell concept), story,
history
• Cutaways
• Rough edit

21. Conclusion
• Viable alternative in some
circumstances
• Good sound trumps good
pictures
• Tell ‘em a story

22. The Offer
• Client story video shot at your
location
• Pay monthly, not £1K-£2K up front
• £100 pre-production fee
• Then, £100 per month from
publication for as long as you see
value and keep the video
• Option to buy copyright anytime
• Call Peter on 07974 565414
• Or email peter.lisney@camrox.com
Client stories on film

23. Any Questions