Whether you are a B2C or B2B buyer, we all desire a digital commerce experience that lets us find products quickly, makes buying simple and efficient, and fulfills our orders fast and accurately. Learn more in our guide where we reveal perspectives on aligning your B2B commerce strategy with a best-in-breed PIM solution and answer questions such as: What challenges do B2B companies face when building a commerce site? What is the benefit of a strong PIM-commerce solution? Is it better to choose a best-in-breed or multi-domain solution? What is the path for improving the B2B commerce experience? http://www.perficient.com/insights/guides/2016/understanding-the-value-of-pim-and-commerce

1. 1, 2 “B2B eCommerce Forecast, 2015 to 2020,” Forrester, 2015
3, 4 “The 2015 B2B Buyer’s Survey Report,” DemandGen, 2015
5, 6 “North American Technographics Retail Online Benchmark Recontact Survey,” Forrester, 2014
Perficient Digital blends the strategic imagination of an agency with the deep
technical acumen of Perficient’s established consultancy to deliver exceptional
customer experiences for the world’s biggest brands.
WHAT’S THE
VALUE OF
PIM AND
eCOMMERCE?
$1 TRILLION1
By 2020, B2B eCommerce will grow to
of B2B companies
invested in
improving their
eCommerce in 20152
A PIM system is a hub
for suppliers, enterprise
resource planning and
customer relationship
management systems,
and other sources.
As the opportunities for B2B commerce continue to grow,
COMPANIES THAT DEVELOP
AND EXECUTE A STRATEGY TO
DELIVER AN OMNI-CHANNEL
EXPERIENCE WILL OUTSHINE
AND OUTPERFORM THEIR
COMPETITION.
WHAT CAN PIM DO FOR YOU?
WHY DOES
CONTENT MATTER
TO B2B BUYERS?
WHY DOES QUALITY
CONTENT MATTER FOR PIM?
IMPROVING YOUR B2B COMMERCE EXPERIENCE
THE DRIVERS FOR B2B COMMERCE SUCCESS
Easy-to-find
products
Simple and efficient
buying process
Fast and accurate
order fulfillment
85%
said content significantly influenced
their choice of vendor3
82%
stated a better content mix helped
them make a decision5
87%
1ST
2ND
3RD
69%of prospective buyers rely
on eCommerce features
typically enabled by
information managed or
governed by a PIM4
2/3of consumer visits to a
manufacturer's website
involve consuming
content that is typically
managed by a PIM6
LEARN MORE BY DOWNLOADING OUR GUIDE.
GET OUR GUIDE
Produce printed material
Support traditional sales + marketing channels
Manage product-related images, attributes,
and text localized for each market
PIM can be used to: