This document outlines 10 tips for building white hat local links. The tips include: publishing valuable on-site content; getting content published off-site through guest blogging; earning links through awards, contests and charity work; claiming directory listings; sponsoring local events; creating engaging widgets and games; and notifying sites of broken links while offering fixed replacement content. The overall message is that high-quality, locally relevant content and outreach are key to naturally earning links from quality sources.

1. #pubcon #lseocom
“10 Killer White Hat Local Link Building Tips”
Local Search 2016:
Presented by:
Kristopher B. Jones
Founder / CEO, LSEO.com

2. #pubcon #lseocom
A few things first…

3. #pubcon #lseocom
First - All Links Aren’t Equal
• Localized versus Non-localized
• Risk versus Reward
• Quality versus Quantity
• Natural versus Unnatural
• Manual versus Automated
• 25 seconds on Automated Penguin

4. #pubcon #lseocom
Second – (Onsite) is King
In order to earn links your content should…
•Solve problems
•Educate
•Entertain
•Add value
•Be a resource

5. #pubcon #lseocom
Competitor Research
• Target 2-3 competitors and run ahrefs / Majestic back link
reports
• Type into Google keywords that you’d like to rank for and
take note of top 20 results
• Once you identify a prospective linking partner you need to
identify why they should also link to you?
• Reach out and request the link
TIP #1

6. #pubcon #lseocom
Publish Lots of Content (Onsite)
(HINT: Stop Selling and Start Adding Value)
• Produce content that adds value or / challenges
advances thinking
• Build a resource center
• Publish Listicles (Top 10 Lists) / Use lots of statistics
(Did you know? content)
• Produce Infographics – make complex ideas or topics
easy and visual
TIP #2

7. #pubcon #lseocom
Get Published (Offsite)
• Contribute content to 3rd
party websites
• Be consistent (twice per month) and sustained (over
2 years) to have greatest impact
• Be flexible – ask a prospective publisher what
specific content they are looking for
• Note – as you guest blog you’ll want to publish to
your own blog, Medium, LinkedIn
• Sign up to HARO
TIP #3

8. Awards and Badges
TIP #4

9. #pubcon #lseocom
Contests and Giveaways
• Host a contest or giveaway on your website
• Encourage link backs and social shares
• Include multiple prizes so there are more winners,
shares and link backs
• Share on social media and boost (pay for) ads
• Allow commenting (helps to host via a blog)
TIP #5

10. Charities / Causes
-Most local non-profits host sponsor or donor pages; Some
National charities do as well (i.e. NASCAR Foundation)
-You need to do your research and see what charities in your
community offer link back opportunities
-Sometime a donation as little as $50 or $100 can earn you a
link from a high authority domain
-If a non-profit that you regularly donate to doesn’t have a
“donors” page ask them to put one up
TIP #6

11. Directory Listings
TIP #7
Price = $84+ Per Year
Submission to all 5 major US
Data Aggregators
Price = $199+ Per Year
Submission to over 100 directories,
Including Google, Bing / Yahoo, and
Yelp.

12. Sponsor Events / Dinners / Parties
• There are dozens of events in your industry that need
sponsorships, which include “Sponsor pages”
• Each industry event includes official party and dinner
sponsorships
TIP #8

13. Create Widgets / Games / Quizzes
Widgets offer link backs from high
authority 3rd
party websites.
Games and Quizzes can be a source
of significant traffic and link backs.
TIP #9

14. #pubcon #lseocom
Tell People about Errors on their site – Fix Links
• Find broken links in your niche
• Find replacement pages from your site or build
content
• Reach out to Webmaster and inform them that they
have a broken link on their site (provide link) and
provide them with a substitute.
TIP #10

15. #pubcon #lseocom
Thank you!
Let’s stay in touch.
Follow me on Twitter – @krisjonescom
Like me on Facebook – facebook.com/kbjcapital
Connect with me on LinkedIn – linkedin.com/in/internetceo
On Sale Now – SEO Visual Blue Print 3rd
Edition