Personal Branding is a Leadership Requirement, not a self-promotion campaign. Leadership Branding is designed for executives of all levels who want to understand how to use effective branding tools to become influential and indispensable.

1. BECOME A SOCIAL LEADER
10 STRATEGIC STEPS
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5. Your path to
social leadership

6. Know your value
Be inspired to articulate with
passion and belief - “who you
truly are”
When you do, the mystery falls away
and your brand image emerges and
simply becomes an expression of
your authenticity.
1Determine
“Who you truly are”
Know your value.
2Recognize how
people perceive you.
3 Your message.
Be honest - Be open - Be human
Be inspired to articulate
with passion and belief
about “who you truly are.”
When you do the mystery
falls away and your brand
image emerges
and becomes a simple
expression of your
authenticity.

7. Determine who you REALLY are1
Know your
strengths
and improve
them
What
benefits can
you offer
people?
What do
you want
to be
known
for?
What is your
uniqueness?
Identify Your
“Why Power”
that will propel
you toward your
dreams

8. What do you
want to be
known for?
A leader who challenges people to achieve more than
they ever thought possible
Creativity that makes people scratch their heads
perplexed and say, “Inspiration”
I want to be known for being an individual
that helps other people recognize their
purpose and inspire them to believe they can
make a difference
A developer and coach of the world’s top talent
A leader who breeds creativity, empowerment and
innovation amongst followers

9. Recognize how others perceive you2

15. 3 FOCUS your message
Be honest - Be open - Be human
• WHO are you?
• WHAT do you do?
• WHO do you do it for?
• WHAT do they want or need?
• HOW do people change as a result
of what you give them?

16. Unless we use the right
words and give people
the right information,
no matter how
wonderful we are, we
won’t easily be found
or have an impact.
4 Understand
digital English
5 Design your profile
6 Be where your
customers are
7 Connect efficiently

17. Digital English4

18. Design your profile5

21. Be where your customers are.
What do they want or need?
What platforms do they live on?
6

22. https://www.instagram.com/siyabeyile/

23. Socialbakers

24. • Keep your network
fresh and active
• Strengthen your
global connections
• Know more about
people you’ve met or
are about to meet
• Follow companies
7 Connect efficiently

25. By using social media to
share content and engage
in conversations to build
stronger relationships. Stay
on top of what’s happening
– a vital skill in an ever-
changing marketplace.
8 Be a voice in your
industry
9 Content development
10 The power of video

26. This is how genuine relationships are built
Be a voice in your industry8
Engage and interact
Respond to their comments
Discuss the content you share
Be part of the conversation
Provide follow-up information
Provide links to related content

27. Find the content that helps you reinforce your message while providing
value to those who are making decisions about you.
Content development9
Trapit and Hearsay Social are tools you can use to draw upon a vast library of
content that speaks to the core of your message based on keywords you choose.

28. The power of video10
Stories are contagious and viral

29. Let’s connect…
+27 83 302 4948
penny@introducingu.com
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