How To Design A Landing Page For A Hyper Competitive Product

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When you sell in a competitive market figuring out how to make yourself stand out can be a major challenge.

That's why in this edition of ConversionXL website reviews, editor Tommy Walker will analyze TeamColony and walk you through how they can improve.

Published in: Design, Technology

How To Design A Landing Page For A Hyper Competitive Product

  1. 1. Designing a Landing Page When What You Sell Isn’t Unique ConversionXL Website Reviews
  2. 2. If You Want To Compete You Have To Ask: • Is It Visually Clear What You’re Selling? • Does Your Copy Make It Clear How You’re Different? • Are You Giving Me A Reason To Take Action? Click Here To Watch The Video Review
  3. 3. Click Here To Watch The Video Review
  4. 4. First Impression: - Design is ok. - Contrast Shows Me Where To Click Click Here To Watch The Video Review
  5. 5. But… Click Here To Watch The Video Review
  6. 6. This Headline Doesn’t Really Tell Me About The Product Click Here To Watch The Video Review
  7. 7. And the Subheader Is Made of Fluffy Buzzwords. Click Here To Watch The Video Review
  8. 8. Can’t I Just Do This With A Project Manager & An Email Account? Why Do I Need Software To Do This? Click Here To Watch The Video Review
  9. 9. Same question applies here Click Here To Watch The Video Review
  10. 10. Software Doesn’t Motivate People. People Motivate People. Click Here To Watch The Video Review
  11. 11. How Come These Things Can’t Be Done With A “Checkin” Email? Click Here To Watch The Video Review
  12. 12. This Image Doesn’t Tell Me Anything About Your Product. Click Here To Watch The Video Review
  13. 13. Is it an analytics tool? Click Here To Watch The Video Review
  14. 14. Is It A Calendar/Publishing/Schedulin g Tool? Click Here To Watch The Video Review
  15. 15. How Does It Help My Team? How Does That Translate From Email to Software? Click Here To Watch The Video Review
  16. 16. How Do You Make The Connection From Here? Click Here To Watch The Video Review
  17. 17. How Do You Make The Connection From Here? Click Here To Watch The Video Review
  18. 18. To Here? Click Here To Watch The Video Review
  19. 19. One Thing Worth Experimenting With Is An Animated Gif To Make This Clearer Click Here To Watch The Video Review
  20. 20. But Really, If These Questions Aren’t Answered, Why Would You Expect Me To Do This? Click Here To Watch The Video Review
  21. 21. Furthermore, If You Haven’t Answered Those Questions Yet, Do You Think I Care About This? Click Here To Watch The Video Review
  22. 22. Click Here To Watch The Video Review
  23. 23. Take a step back and ask: - What’s The Real Problem We’re Solving Here? - What Do New Customers Say When They Sign Up For Us? - Can We Show The Product In Action So It’s Even Clearer What It Does? Click Here To Watch The Video Review
  24. 24. Beyond That, I Also Have To Ask… Why Make Me Click A Button To Send Me To A Separate Account Page? Click Here To Watch The Video Review
  25. 25. Couldn’t This… Click Here To Watch The Video Review
  26. 26. Be Just As Effective Here? Click Here To Watch The Video Review
  27. 27. And What If… After you said get started you brought them straight into the product…? … and only asked them to enter a password once they’ve had the chance to “play” with the software a bit? Click Here To Watch The Video Review
  28. 28. That Way You Can Capture Email Addresses More Easily… … AND… have a better idea who your more qualified leads are right away… Click Here To Watch The Video Review
  29. 29. This will allow you to create a more targeted email on boarding series for the people who DO create a password… Click Here To Watch The Video Review
  30. 30. While building a database of email addresses that can be used for: -Ad retargeting -Win-back campaigns -Or content marketing Click Here To Watch The Video Review
  31. 31. Recommended Reading: • Finding A Value Proposition When What You Sell Isn’t Unique • Are You Effectively Communicating How You’re Different? • Everything You Need To Know About Creating Killer Explainer Videos • Mastering The Call To Action - Words, Size, Color & Location
  32. 32. Previous Video How To Get More Blog Subscribers Actionable From Industry Experts Interviews With Smart People Click To WatchClick Here To Play Video
  33. 33. Thank you For 13 Ways To Increase Your Conversions Right Now visit http://ConversionXL.com
  34. 34. Don’t Forget To

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