SPPW（SÃO PAULO PLAY WEEK）_PEACE COIN_02-Dec-19_EN

1
Thanks Economy 〜Capitalism 0.0〜
Advance capitalism to the next stage
by using Blockchain Technology.
SÃO PAULO PLAY WEEK
02_DEC_2019

© 2019 PEACE COIN OÜ 2
VISION
Corporate Name：PEACE COIN OÜ
Address：Narva mnt 5, Tallinn, Harjumaa,ESTONIA
Established：June 2018 (Project started : January 2018)
Japan Oﬀice：3-1-30 2F avex EYE, Minami-Aoyama, Minato, Tokyo
Business Segment：FinTech（Blockchain）
Realize a “Rich Society which Accepts Diversity”

© 2019 PEACE COIN OÜ
Ryoichi Abe
Founder / CEO
Introduction of Speaker
3
In 2007, Ryoichi joined an independent investment
advisory company. He engaged in financial consultancy
including asset management, asset preservation, and
M&A from the viewpoint of international financial
situation and corporate technical and fundamentals.
Making numerous achievements, he promoted to the
project manager in the shortest time in history, and
became the youngest executive oﬀicer. He has been in
charge of market development, financial arrangements,
and management strategy in various business fields such
as finance, real estate, and education. Up to now he
established several new businesses both in Japan and
overseas. To bring diversity into the existing capitalist
system, and to create a humane society where people
recognize each other, he founded PEACE COIN.

PEACE COIN TEAM
Sayaka Takeuchi
Public Relations
Masami Awano
Investor Relations
Hiroshi Togo
Academic Coordinator
Munehiro Kobayashi
Data Scientist
Ph.D in Science
Takeo Hiramatsu
System Architect
Kentaro Hanamura
Concept Designer
Kaori Shigemura
Customer Success
Masato Takeda
CIO

Mr. Naofumi Yamamoto
Former Chiba City Counsilor
Chairman of the Environmental Economics Committee
Secretary General of “Mirai Minshin Chiba”
Dr. Remi Ohshima
Ph.D. in Psychology
Lecturer at Department of Psychological Counseling,
Faculty of Human Sciences, Meijo University
Specialized in Industry/Organization Psychology
ADVISER
Mr. Daya Hettiarachchi
OpenArc Systems Management Inc.
CEO / Accountant
Dr. Ananda Gunawardena
Associate Teaching Professor at
Carnegie Mellon University
Docent of Princeton University
Dr. Gilson Schwartz
Games for Change Latin America/President
University of São Paulo/Associate Professor
City of Knowledge/Creator & Research Leader

r > g
rate of
return of capital
the economy’s
growth rate
to
exceed
In the Capitalist Society, the capitalization rate is destined to
exceed the economic growth rate in the long term.
Wealth Disparity continues to widen.
It is structurally diﬀicult to be evaluated in the Capital
Market by measures other than seeking eﬀiciency.

7
PROBLEM
In modern capitalism, only limited values are evaluated.
(More values are not evaluated.)
Modern value measurement is related to increasing income and GDP,
but it does not always link to life motivation, and it cannot be an
indicator of sustainable society.

8
Every “Good Person” should
be rewarded in a society!!

Family version
Corporate versionCommunity
version
General version
9
It is a “TOKEN (INCENTIVE) DESIGN PLATFORM” using Blockchain, for
the purpose of evaluating values that have not been visualized so far.
It features a unique algorithm that promotes Economic Circulation.
Solution (About PEACE COIN)

Values not visualized
Social Capital, Unpaid Work
Thanks, Kindness, etc.
10
Fiat Currency
Money evaluated when saved
Values measurable by GDP
Growing Market is assumed
Promotion of Streamlining
Realize a “Rich Society which Accepts Diversity”
by Having Multiple Core Values
PEACE COIN
Money evaluated when used
Characteristics of Fiat Currency and PEACE COIN

Unique Algorithm “Proof of Thanks”
The amount of currency held by a user who
doesn’t use (stock the currency) will Decrement,
and the amount of currency held by a user who
evaluate others (use the currency) will Increment
by a certain ratio.
It can revitalize local/community economy with its Unique
Algorithm even in areas suﬀering from negative GDP growth.
Easy transaction from smartphone Apps. You can attach messages.
(Will be linked to Chat Apps such as Slack etc.)
Original Community Currency can be issued.
Characteristics of PEACE COIN

For those who
can’t download
Google App
Web Wallet
Once you send PEACE COIN, Token Increments
by ratio with a message “ARIGATO CREATION.”
Once a week, Token Decrements with a message
”ARIGATO CREATION.”
Now we’re testing and this
PCET increments! 1 minute
after sending, it
PEACE COIN Wallet App

PEACE COIN Token can be sent with messages attached
Traction (Sharing “This Week’s PEACE COIN Message” on Twitter)

January - October 2019
Community Information
（Shop Name：A.U.S Tokyo）
Operation of Grocery Stores and
Restaurants
（Meguro・Mitaka・Shizuoka）
Community Task
High Engagement User Acquisition
and Activation of Community
Website http://hoshi-niwa.earth/
Number of Users 141
Token Supply 13,107,022
Total Transaction Amount 63,488,897
Almost 64 million transactions occurred within the total Token Supply of about 13
million Tokens, and 92.4% of the transactions are with messages (one of the
features of PEACE COIN), 54.7% of the transactions are highly emotional (thanks
and feelings), 37.6% of the transactions are to purchase goods and services.
Most of those transactions are diﬀicult to realize with Fiat Currencies.
Message Category Total Sent Amount Total Sent Number Number of Letters
Goods, Service, Action
Thanks, Feelings
Comments, Greetings
No Messages
Traction Report (Store Type Community)

Value Judgment to
Maintain Money
Value Judgment to
Use Money Well
Rich Society which
Accepts Diversity
More People
have Aﬀluent and
Rewarding Lives
More People Find
Satisfying Jobs
Money Circulates
in Every Corner of
a Society
Money Flows
by Preference
Wider Disparity
with Less Diversity
Employees’ Income Shrinks,
Employers’ and Shareholders’
Income Increases
Cheaper Goods
Sell Well
Wealth Disparity
Widened
Money Flows by
Cost Eﬀectiveness
“ARIGATO CREATION”
Money Increments when Used
“Credit Creation”
Money Increases when Borrowed
Individuals become
Money Supplier
People Buy Goods
out of Empathy
More Companies
Pursue a Profit
15
PEACE COIN as Leverage Point of Community Revitalization

Introduction Example
【Regional Community】Fukui Prefectural Government
【Shop×Community】A.U.S Tokyo, BIZP VILLAGE Hamamatsu
【Travelers×Work Platform】SAGOJO Inc.
【Urban Community】Nesto（New York）
【Regional Community】Eco-Village of Waste Material, Yuru-Yuru（Fujino, Kanagawa）
【Regional Community】BYTHESEA Online（Chigasaki, Kanagawa）
【Playful Communities】São Paulo Play Week
【Design×Education】Social Compass（Cambodia）
　Introduced in 29 Communities, 20 Companies (Incl. above)
Prospective Communities / Companies
　More than 100 Communities / Companies
　（Potential Users： 10 Mil）
（Brazil, UK, Finland,Germany, Spain, Israel, 　　　　　　　　　
China, Korea, Japan, ）
User (Prospective) Communities / Companies

Transactions between Communities will be available
B
C
A
Base TokenLocalized Token
w/ Increment/Decrement
PEACE COIN Economic Zone
Local Communities / Companies, etc.
Exchange
Fiat Currency
Crypto Currency
Debit card, etc.
w/o Increment/
Decrement
（Existing Currency）
Limited Amount
to be Exchanged
Service Charge
（1%〜）
Token Design

18
• Twitter : https://twitter.com/PEACE_COIN_org
• Facebook : https://www.facebook.com/PEACECOIN.PCE/
• Website : https://peace-coin.org

Appendix
19

Income and Happiness do not link
once Income reaches a certain level
Reference：People’s Happiness and Income
Japan Cabinet Oﬀice（14 February, 2014）
(Happiness, Score)
Below
2 m
il yen
2
m
il-4
m
ilyen4
m
il-6
m
ilyen
6
m
il-8
m
ilyen8
m
il-10
m
ilyen
10
m
il-12
m
ilyen
12
m
il-14
m
ilyenOver14
m
ilyen
Relevance of Income and Happiness

500〜1,000 million
USD Size
Reference：https://www.longhash.com/
Bitcoin led to concentration of wealth (navy dots show the size of crypto exchanges).
The concept not to have centralized system couldn’t be realized.
Concentration of Wealth of Bitcoin

Example Fiat currency（USD,EUR,JPY etc.） Crypto currency（BTC,PCE）
Issuer Central Bank（FRB,ECB,BOJ etc.） N/A（Distributed Control Program）
Mechanism Credit Creation PoW PoT(ARIGATO CREATION)
Timing to Increase Loan from Financial Institution Mining P2P Transaction
Centralized
Credit Creation
Decentralized
ARIGATO CREATION
Comparison of Systems / Timing to Increase (Proof of Thanks)

■PEACE COIN　■General Point Service
PEACE COIN: Suitable for using (Increment Rate 1%/time・Decrement Rate 1.5%/week)
Point Service: Suitable to store for a set period (Increment Rate 1%/time・Expires in 2 years)
【After one year usage, stop using it.】
Compare PEACE COIN with Point Service

Sustainable as a Currency
Initially, supply is in increasing trend, but it increments/decrements linked to users’
payment amount. e.g.) 10% increment monthly , 1% decrement daily (Increment converges in 600 days)
ARIGATO CREATION (Money of Increment / Decrement)

Measure the activities that have not been visualized, such as volunteer work and
household labor in the community. And conduct an analysis of activities with low capital
substitutability which are considered to have high “Unpaid-Degree”.
Concern　Thanks　Cheering　Greetings, etc.
Housework　Childcare　Caregiving, etc.　
Services of Restaurants and Taxi, etc.
Paid in Community Currency
Non-professional Restaurants and Taxi, etc.
Paid in Community Currency
High Capital Substitutability
Services of Restaurants and Taxi,
etc. Paid in Fiat Currency
Low
High
Values not Visualized yet
Unpaid-Degree
１
２
３
４
５
Areas which
can be paid by
Community
Currency
Measurement of “Unpaid-Degree”

● M (Money Supply)
● V (Velocity of Circulation)
● P (Price of Goods and Services)
● T (Transaction Volumes)
MV = PT
　
Money Supply × Velocity　=　Price × Transaction Volume
Without increasing Money Supply (M),
and without increasing Price of Goods and Services (P),
to recover Transaction Volumes (T),
it is important to raise Velocity of Circulation
Velocity of Circulation is the Key
Indicator of Economic Revitalization
Equation of Exchange (Irving Fisher)

Velocity of Circulation of JPY is 0.54 ※as of December 2018　
Velocity of Circulation = Nominal GDP÷M2
Velocity of Circulation =GDP 549 trillion JPY ÷ JPY Money Supply 1,014 trillion JPY
※M2 Cash money＋Bank deposits＋Quasi Currency＋CD
　　
Reference：Figured from Statistics of Cabinet Oﬀice and Bank of Japan
MV = PT
Money Supply × Velocity　=　Price × Transaction
Velocity of Circulation of JPY (1980～2018)
Velocity
Only Half of Issued Japanese Yen is being Used
（=Less people can receive services, less people have their own roles）
Velocity of Circulation of JPY (1980〜2018)

・Measure the circulation of Token within a community (activation level)
・Sending・Receiving Ranking
・Specify the “Key Player”, Analyze the strategy to activate the community etc.
Community Operation Tool
Basic Function of PEACE COIN (For Administrators)

Administration System Data (Sending / Receiving Ranking)
Measurement Items can be selected according to the purpose
e.g.）Key Player A, who receives many points from various members, doesn’t send points.
　　Community needs A, but Community doesn’t have any member who can do what A wants.
　　If A leaves Community, it can be fatal to Community. Possible solution can be taken if visualized.
Sending Ranking
Sending Ranking
Receiving Ranking
Receiving Ranking
Rank User name Sending number/ Amount
Rank User name Sending number/ Amount
Rank User name Receiving number/ Amount
Rank User name Receiving number/ Amount
Sending/Receiving Amount is diﬀerent
from Sending/Receiving Number

Case Study 1 - Shops & Community（A.U.S Coin） 
【Purpose of Use】
　　Mutual Aid, Groceries, Restaurants, Yoga,
　　Music Events, Workshops, etc.
【Community Information】
　 Hoshibitotachi-no-Niwa (voluntary members)
　　Grocery Stores, Restaurants (Meguro, Mitaka, Shizuoka)
　　Misakubo Local Community (Hamamatsu, Shizuoka)
　　Number of Users：140
　　Community Task：
　　To acquire high-engagement users
　　To activate community
　　HP：http://hoshi-niwa.earth/
【Token Information】　
　　Money Supply: Approx. 13,107,022 AUS
　　Transaction Volume: Approx. 63,488,897 AUS
　　Velocity of Circulation: 4.84

Shops & Community (A.U.S Coin) Transaction Report
January - October 2019
Number of User 141
Token Supply 13,107,022
Total Transaction Amount 63,488,897
Velocity of Circulation 4.84（0.54 for JPY）
Almost 64 million transactions occurred within the total Token Supply of about 13
million Tokens, which is 8.96 times of transaction rate of JPY.
92.4% of the transactions are with messages (one of the features of PEACE COIN),
54.7% of the transactions are highly emotional (thanks and feelings), 37.6% of the
transactions are to purchase goods and services.
Most of those transactions are diﬀicult to realize with Fiat Currencies.
PEACE COIN can be used emotionally compared to JPY.
It makes more services provided, and strengthen
people’s relationships.
31
Message Category Total Sent Amount Total Sent Number Number of Letters
Thanks, Feelings
Thanks, Feelings
Comments, Greetings
Comments, Greetings
No Messages
No Messages

January- February
Trial by Core Member
March
Installation (without
Increment/Decrement)
Introduce Users the
concept of PEACE COIN
April
Increment/Decrement
started
Token is redistributed to users who are highly engaged in the community, by increment/
decrement algorithm. Currently, its increment rate is limited since A.U.S Coin is
collateralized by Fiat Currency. After PEACE COIN is listed on Crypto Exchanges, Token
circulation amount can be increased regardless of market growth (increasing number of
users), which can activate economy.
32
Balance
A.U.S Coin Circulation Amount

　　Mutual Aid, Local Events,
　　Workshops, Groceries, Restaurants,
　　Art Exhibition, etc.
　　Eco-Village of Waste Material, Yuru-Yuru
　　（Fujino, Sagamihara, Kanagawa）
　　Number of Users：40（160）
　　Community Task：Community Activation
　　Bad internet connection
　　HP：
　　https://haizaiecovillage.amebaownd.com/
【Token Information】
　　Money Supply: Approx. 66,000 YURU
　　Transaction Volume: Approx. 720,000 YURU
Case Study 2 - Local Community（YURU Coin）

Case Study 3 -Web Community (SAGOJO Coin) 
　　Mutual Aid in the Writer Training Community
　　Accommodation
　　”SUGOI” Travelers’ website SAGOJO
　　（Crowdsourcing Platform for travelers）
　　Number of Users：40（160K）
　　Community Task：
　　To make people more familiar with Travel
　　To prove that “Travelling is Valuable”
　　To make it easier for Users to get a job
　　HP：https://www.sagojo.link/
【Token Information】　　
　　Money Supply: Approx. 435,000 SGJ
　　Transaction Volume: Approx. 719,000 SGJ

Domestic Labor
Population
5.56Billion
128.3Trillion
9.14USD×20hrs/w Volunteer
Population
1.6Billion
31.3Trillion
3hrs/w
Workforce
Population
3.27Billion
GDP 80Trillion
Elderly
Population
520Million
4.9Trillion
9.14USD×
20hrs/w
＜
Collaborate with local communities and platform companies
to promote visualization of values.
Visualized Market Invisible Market
Potential Market

PEACE COIN’s Vision of the World
PEACE COIN focuses on the process of using money,
which can be a tool to obtain what you really want.
“Things You Can Buy and Cannot Buy with Money”
With money you can buy “a house,” but not “a home.”
With money you can buy “a clock,” but not “time.”
With money you can buy “a book,” but not “knowledge.”
With money you can buy “a doctor,” but not “good health.”
With money you can buy “a position,” but not “respect.”
Chinese Proverb (Unattributed)

SPPW（SÃO PAULO PLAY WEEK）_PEACE COIN_02-Dec-19_EN

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