1. Your Profile
CHIBUIKEM IGWE EME
CO-FOUNDER/CEO, MERA
Personal Information
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YOUR ARCHIVED TEEP APPLICATION
Section 1 - Personal Information
Title
Mr
First Name
CHIBUIKEM
Middle Name
Last Name
IGWE EME
Date of Birth
1989-10-26
Nationality
Nigeria
TEEP Application Archive
Page 1 of 9Tony Elumelu Foundation Entrepreneurship Programme (TEEP)
23/03/2016https://teep.tonyelumelufoundation.org/me
2. Official Identification
View National ID ()
Most fluent in:
English
Native Language:
English
Additional Languages:
Gender
Male
Medical Disability
N/A
Section 2 - Contact Details
Street Address
29 ONI STREET, SURULERE, LAGOS, NIGERIA
Country
Nigeria
State/Province/Region
Lagos State
City/Town
SURULERE
Postal Code
23401
Main Number
Other Numbers
Main Email
igwechibuikem@gmail.com
Additional Email Accounts
Page 2 of 9Tony Elumelu Foundation Entrepreneurship Programme (TEEP)
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3. Skype ID
Section 3 - Education
Highest Level of Education
Bachelor of Science (B.S.)
Major/Primary Area of Study
Accounting
Section 4 - Social Media
Social Media
Facebook: igwechibuikememe
Section 5 - Business Profile
Business/Company Name
MERA
Street Address
29 ONI STREET SURULERE LAGOS
Country
Nigeria
State/Province/Region
Lagos State
City/Town
Postal Code
23401
Page 3 of 9Tony Elumelu Foundation Entrepreneurship Programme (TEEP)
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4. Website
About Me
I am Chibuikem Igwe Eme, a 200 level Accounting undergraduate of the National Open
University of Nigeria. I am a twin and reside in Lagos, Nigeria. I chose to be an entrepreneur
because I want to solve solve-economic problems in the society by eradicating poverty and
reducing the habit of wasteful spending frivolity among people especially the young people. I
discovered that most young people, especially in Africa cannot save and do not know how they
can invest their money or they find it difficult to invest their money in the right place
(investment vehicle), so I chose to create a system where they can learn, decide and invest.
Leadership Skills & Experience
I had gather so many skills in leadership ranging from church to school and workplace, I had
served as the finance director in my department in school under the accountancy body,
president and finance secretary in church and project administrator in a construction firm
working with 4 different project managers. I believe managing MERA will not be a challenge
since I had learnt to manage people and resources in various capacity
Personal Achievement
As the head of finance and budgeting and Project Director for "LAGOS CHASTITY PARADE", I
had successfully help to organize and executed the event annually from its inception in 2010 to
2015 with the team and every stakeholders working with to see the event succeed.
Elevator Pitch
NADA is an online web based application design to help people learn, decide and invest their
funds with ease at any time within 24hours. The application help people to learn about how
they can invest their funds and provide the best opportunity for them to invest.
Detailed Description
NADA is an online web based application design to help people learn, decide and invest their
funds with ease at any time within 24hours. The application will help people to learn about
how they can invest their funds and provide the best opportunity for them to invest. NADA will
teach about how to be financially free in text or video format; help them to buy/sell their
financial securities(shares, bonds, real estate, etc.) at convenience; provide latest business,
financial and investment news; provide mutual investment opportunity to other parties for
investment purpose; provide best investment opportunities on any type of investment and the
options of which to buy or sell. The application will eradicate fraudulent activities being
perform by brokers by helping them connect with their investment firms directly and chatting
with them as well. Also, the application will reduce the hassle of providing hard copy
documentations by providing online registration process with ease.
Wow Us
The application will: 1. Help them to learn, 2. Buy and sell investments 3. They will get best
Page 4 of 9Tony Elumelu Foundation Entrepreneurship Programme (TEEP)
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5. investment opportunities.
Problem Solved
The application will help to solve the following problems: 1. Eradicate poverty 2. Reduce
unnecessary spending 3. Teach them how to save and invest. 4. Make good financial plan and
decisions 5. Eradicate fraudulent brokers and investment agent. 6. Eradicating lost of funds in
wrong investment pools, etc
Development Stage
Idea (Concept)
Industry Sector
Financial Services
SDGs
No Poverty
Decent Work and Economic Growth
Section 6 - Company Structure
Registered Company
No
Company Documents
Business Start Year
None
Type of Business Entity
Business Partners
No
Partner Consent
Primary Role
CO-FOUNDER/CEO
Page 5 of 9Tony Elumelu Foundation Entrepreneurship Programme (TEEP)
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6. Employees
Contractual
1
Part Time
2
Full Time
2
Section 7 - Market Potential
Addressable Market
The market size is large raging from: 1. age infant to adulthood 2. unemployed, self employed
and employed 3. private to corporate 4. children, adolescent, teenagers, youth and adult, etc.
Revenue Model
Revenue generation to derive as follows: 1. TEEP 2. Personal contributions 3. Equity investment
4. bank loans, etc.
Marketing Strategy
We intend to market the product to our esteemed customer as follows: 1. Social media
(facebook, Twitter, Youtube, etc.) 2. TV and radio adverts 3. Flyers and posters, 4. Partnership
with organizations with large workforce 5. billboards and other road advert 6. advertisement in
eateries 7. Banks, etc.
Competitors
Our proposed competitors are: 1. Stockbroking firms 2. Banks 3. Investment banking firms
Differentiator
Our difference with others are: 1. Online uniqueness 2. Mode of operation 3. Ease of doing
business 4. Decisive options to our customer on best investment opportunities, etc.
Current Milestone
We are in the planning and design stage
Next Milestone
Our next milestone are: 1. Application launch 2. Market launch, etc.
Page 6 of 9Tony Elumelu Foundation Entrepreneurship Programme (TEEP)
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7. Section 8 - Financials
Invested Cash
$ 1,500.00
Monthly Expenses
$ 250.00
Lifetime Revenue
$ 530.00
Break-Even Volume
when i have 125customer or more
Break-Even Revenue
$ 25,000.00
Section 9 - Business Impact
Impact
1. The business will create over 200,000 jobs employing young people in different locality or
states 2. The business will generate average of a monthly revenue of over USD5000 or more
with customers increasing rapidly due to public lightenment and advertorials 3. The business
will help to reduce poverty to below 70%, reduce excessive and unnecessary spending among
young people and increase the level of financial literacy among the people.
Challenges
The challenges of the business or may likely face are: 1. Funds to accelerate business
operations 2. Rural communities penetrations 3. Manpower selection and partnership.
Aims
My aim in participating in TEEP are: 1. Learn how to start a business 2. Learn how to run a
successful business 3. learn how maximise investors funds 4. learn to use the right tools and
people in the place of running a business
Business Skills
Page of 9Tony Elumelu Foundation Entrepreneurship Programme (TEEP)
23/03/2016https://teep.tonyelumelufoundation.org/me
8. Finance (Raising money and investment)
Developing the product/service
Marketing the product/service
Managing resources
Mentor
Name
Godswill Umuanekke
Occupation
Financial Consultant
Address
111 clegg street surulere lagos
Email
Phone Number
(231)
Section 10 - Attestations
Information Source
Facebook
Full Time
Yes
Reason
Previous Accelerator
No
Amount of Funding Received
$ 0.00
Referee 1
Referee Name
George Onyegbuna
Referee Occupation
Construction Engineer
Page of 9Tony Elumelu Foundation Entrepreneurship Programme (TEEP)
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