18. FB, Twitter, Google, WordPress,
YouTube & other sites are banned
Source:
the
Economist
video
19. It doesn’t
mean you
can’t complain
PM 2.5: Air Pollution
Monitoring Standard
PM (Particulate Matter)
2.5 micrometers:
particles are so small
that they can get into
the lungs, causing
serious health issues.
52. Translate business
objectives to marketing
objectives
Business:
Increase <xx>% of <product>
revenue <$xM> by expanding to
<segment>
Marketing:
Establish <Product> as the
preferred choice for <whom> in
the <segment> by building
awareness and driving demand.
54. Understand
your audience
via:
• Buyer Research
• Seller Interviews
• Keyword search
• Social listening
Local-driven
55. Jointly agree on annual
editorial topics
2013
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Topics Product Cloud
Mobility Launch #1 Product
Launch #2 Big Data
56. Determine who
creates
content
• Who leads vs.
who follows
• Decentralization
vs.
Centralization
59. Marketing to China
• Define business models/
communication approach
• Be open-minded
• Make mistakes
• Make more mistakes
• Hire great partners and
team members