Small Business is Not    SMB     Small and Medium Sized Business      www.pamdidner.com | gplus.to/pamdidner | @pamdidner ...
Small Business is not SMB                            Many professionals lump Small and                            Medium B...
Small Business is not SMB                            On the Surface this                            division appears to   ...
Small Business is not SMB                            But is this grouping                            truly valid?         ...
Small Business is not SMB                            Good Question!                                                       ...
Small Business is not SMB                            To answer this, Intel conducted                            61 in-dept...
Small Business is not SMB                            The differences                            were significant.         ...
Small Business                  Medium BusinessSmall Business is not SMB                                                  ...
Small Business                  Medium BusinessSmall Business is not SMB                                                  ...
Small Business is not SMB                            Employee size and presence of IT play a key                          ...
Small Business is not SMB                            Lumping small business                            and medium business...
Small Business is not SMB                                  We changed our strategy                            Small Busine...
Small Business is not SMB                            How does your                            company treat               ...
www.pamdidner.com        gplus.to/pamdidnerPam@Didner.com           linkedin.com/in/pamdidner@pamdidner               slid...
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Small Business is not SMB

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For the research Intel conducted, we discovered Small Business does not equal SMB. In this presentation, it shows the behavior differences between small and medium size companies (managed and unmanaged IT).

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Small Business is not SMB

  1. 1. Small Business is Not SMB Small and Medium Sized Business www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  2. 2. Small Business is not SMB Many professionals lump Small and Medium Businesses into one category SMB Small and medium sized business ( To separate SMBs from Large Enterprises ) www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  3. 3. Small Business is not SMB On the Surface this division appears to Make Sense... www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  4. 4. Small Business is not SMB But is this grouping truly valid? www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  5. 5. Small Business is not SMB Good Question! asked it, too. www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  6. 6. Small Business is not SMB To answer this, Intel conducted 61 in-depth interviews with small and medium sized businesses (with & without IT) in 3 countries: U S A I N D I A C H I N A www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  7. 7. Small Business is not SMB The differences were significant. www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  8. 8. Small Business Medium BusinessSmall Business is not SMB (Without IT) (With IT) Business Operation- IT Environment Oriented IT Project-Oriented Purchase Reactive Proactive Behavior Product Price-Conscious Brand-Conscious Preference Internal Team Debate Technology External Vendor & External Vendor Recomendations Recommendations Recommendation www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  9. 9. Small Business Medium BusinessSmall Business is not SMB (Without IT) (With IT) Funding/Budget Unplanned Planned Relies Mostly on Purchase Retail Outlets, Also Relies More on Channel Leverages Trusted Trusted Vendors Vendors PC/Server Keeps Devices or PC Informal Refresh Refresh Cycle Until They Break Cycle Self-Rated as ‘HIGH’ Makes an Effort to Security But Little Actual Address Security Spending to Address it Concern www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  10. 10. Small Business is not SMB Employee size and presence of IT play a key factor in infrastructure and technology needs = Employee size < 20 is very different than that of employee size > 100 www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  11. 11. Small Business is not SMB Lumping small business and medium business into one segment obscures the real differences between them and often inflates the true small-business potential. www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  12. 12. Small Business is not SMB We changed our strategy Small Business Strategy Enterprise Strategy ( Medium & Large Business ) www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  13. 13. Small Business is not SMB How does your company treat SMB? www.pamdidner.com | gplus.to/pamdidner | @pamdidner | facebook.com/PamDidner
  14. 14. www.pamdidner.com gplus.to/pamdidnerPam@Didner.com linkedin.com/in/pamdidner@pamdidner slideshare.net/pdidnerfacebook.com/PamDidner pinterest.com/PamDidnerCONNECT!

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