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imsense
imsense
«Let there be
   light»
(The Holy Bible - Genesis 1,1)




 Monterey, Nov 11th
im photo




      What you get is not exactly what you
      saw
im photo




    How long did you need to «relight» this
    image ?
im photo




       See what you saw in adverse
       lighting
im photo




       See what you saw in adverse
       lighting
im photo
im photo




    Image ©Laurence Meade -
    www.fenartphoto.co.uk
im photo




           What about the color
           balance ?
im photo




           What about the color
           balance ?
The Dynamic Range Problem
                        White




                                up to 100.000:1
                        Black
The Dynamic Range Problem
                                    White




                                             up to 100.000:1
The human eye can see up to 1million:1
                                     Black
The Dynamic Range Problem
                                    White




                                             up to 100.000:1
The human eye can see up to 1million:1
                                     Black
The Dynamic Range Problem
                                        isplay          White
                                   and d e
                      e ca  pture     osur
           How   do w
                           high er exp nology is
                  s with urrent tech
           scene han c
            val ues t          ering?
                  ble o f rend
            capa




                                                                up to 100.000:1
                          300:1




                                              500:1
   100:1




  DSC / Cameraphone
  Average Glossy Print
                         Digital SLR Camera
                                                  Computer

The human eye can see up to 1million:1
                                     Black
Introduction


imsense plans to
become the leader
in Dynamic Range
Optimization
Solutions
for still and video
imaging.
Introduction


imsense plans to
become the leader
in Dynamic Range
Optimization
Solutions
for still and video
imaging.
The imsense solutionAny bit depth
                                Best quality
•imsense has a triple advantage 10x speed
 ‣ 1 click
 ‣ quality
 ‣ speed
 that is unique in the
 marketplace

•We deliver a pure C library that
 optimizes brightness and
 contrast
 ‣ with no dependancy to metadata       Exposure changes,
                                        not appearance:
 ‣ whatever the input and output          we call it eye-
   bit depth                                fidelity™
 ‣ with a total respect of the colour
im photo




           First, do no
           harm
The growing need for effortless,
     optimal, immediate image
                                         “I've just revisited
                                          some images I'd
•70 million pix uploaded to facebook /        previously
 day
                                          processed using
•20 hours of video uploaded to            high-end photo-
 YouTube / min                                processing
                                               software.
•«Good pictures make me look good»        With imsense,
                                          I can get a more
•«I don’t want to go back home»          natural result in a
                                            fraction of the
•«I have no time for knobs and                   time”
 sliders»                                - Michael Freeman
                                           (star photographer)
Products
•Now
 ‣ Consumer applications : imphoto (PC & iPhone)
 ‣ An OEM software library for Windows & Mac
 ‣ A low memory footprint library for ARM licensees

•Planned (3-9 months)
 ‣ HDR tools for registration and blending
 ‣ software and IPblocks for embedded
 ‣ video postprocessing and playback

•Customers that we have engaged
 ‣ onOne is our first OEM software licensee
   ✦ PhotoTunes3 with eye-fidelity in November

   ✦ More to come in the HDR arena

 ‣ They are not alone...
Products
•Now
 ‣ Consumer applications : imphoto (PC & iPhone)
 ‣ An OEM software library for Windows & Mac
 ‣ A low memory footprint library for ARM licensees

•Planned (3-9 months)
 ‣ HDR tools for registration and blending
 ‣ software and IPblocks for embedded
 ‣ video postprocessing and playback

•Customers that we have engaged
 ‣ onOne is our first OEM software licensee
   ✦ PhotoTunes3 with eye-fidelity in November

   ✦ More to come in the HDR arena

 ‣ They are not alone...
imphoto for PC

•Available for Windows
 XP and above

•Download demo from
 www.imsense.com

•Standard edition $29
 (£20)
 ‣ Any size JPEG image

•Pro edition $99 (£66)
 ‣ Any format up to 32 bits / channel

 ‣ batch processing
imphoto for PC

•Available for Windows
 XP and above

•Download demo from
 www.imsense.com

•Standard edition $29
 (£20)
 ‣ Any size JPEG image

•Pro edition $99 (£66)
 ‣ Any format up to 32 bits / channel

 ‣ batch processing
imphoto for iPhone
•imviewer currently available on
 iTunes app store
•imphoto available in a few days
 ‣ Fully revamped UI with Page Flow and zoom
   control
 ‣ Integrated sharing feature for direct
   publishing to facebook, Twitter, flickr and
   Picasa

•Standard edition only $1,99
•Pro edition only $5,99
 ‣ Full resolution export
 ‣ Extended controls over effects and JPEG
   quality
 ‣ Fully editable watermark
imphoto for iPhone
•imviewer currently available on
 iTunes app store
•imphoto available in a few days
 ‣ Fully revamped UI with Page Flow and zoom
   control
 ‣ Integrated sharing feature for direct
   publishing to facebook, Twitter, flickr and
   Picasa                         pp
                               -a
                             in se
•Standard edition only $1,99 cha
                          99
                        4, r
                       $ u
•Pro edition only $5,99 p
 ‣ Full resolution export
 ‣ Extended controls over effects and JPEG
   quality
 ‣ Fully editable watermark
imphoto for iPhone




Shoot         Reveal         Share
imphoto for iPhone




Shoot         Reveal         Share
imsense operating model
•imsense is a technology licensing company that
 provides proprietary, patented imaging software
 and IP-blocks to the whole digital imaging chain
imsense operating model
•imsense is a technology licensing company that
 provides proprietary, patented imaging software
 and IP-blocks to the whole digital imaging chain

     Sensor            File             Screen

     Capture
                      Computer

                       Cloud             Display




     Capture            Post         Display
    sensor level     processing     screen level
                      file level
     software / IP                   software / IP
        block                           block
im video
           im sense
                               Original
           processed




                Stone Monument -
                amateur
im video
           im sense
                               Original
           processed




                Stone Monument -
                amateur
im video                                  im sense
      Original                            processed




                 Kings College - HD720p
im video                                  im sense
      Original                            processed




                 Kings College - HD720p
im sense
im video          processed

   Unique to
   ImSense
 Simultaneously
  improving
  shadows ...
       Original




                      ... and bringing
                        down the
                        highlights
im photo




           Thank
            you

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6Sight 2009 - imsense presentation

  • 1.
  • 4. «Let there be light» (The Holy Bible - Genesis 1,1) Monterey, Nov 11th
  • 5. im photo What you get is not exactly what you saw
  • 6. im photo How long did you need to «relight» this image ?
  • 7. im photo See what you saw in adverse lighting
  • 8. im photo See what you saw in adverse lighting
  • 10. im photo Image ©Laurence Meade - www.fenartphoto.co.uk
  • 11. im photo What about the color balance ?
  • 12. im photo What about the color balance ?
  • 13. The Dynamic Range Problem White up to 100.000:1 Black
  • 14. The Dynamic Range Problem White up to 100.000:1 The human eye can see up to 1million:1 Black
  • 15. The Dynamic Range Problem White up to 100.000:1 The human eye can see up to 1million:1 Black
  • 16. The Dynamic Range Problem isplay White and d e e ca pture osur How do w high er exp nology is s with urrent tech scene han c val ues t ering? ble o f rend capa up to 100.000:1 300:1 500:1 100:1 DSC / Cameraphone Average Glossy Print Digital SLR Camera Computer The human eye can see up to 1million:1 Black
  • 17. Introduction imsense plans to become the leader in Dynamic Range Optimization Solutions for still and video imaging.
  • 18. Introduction imsense plans to become the leader in Dynamic Range Optimization Solutions for still and video imaging.
  • 19. The imsense solutionAny bit depth Best quality •imsense has a triple advantage 10x speed ‣ 1 click ‣ quality ‣ speed that is unique in the marketplace •We deliver a pure C library that optimizes brightness and contrast ‣ with no dependancy to metadata Exposure changes, not appearance: ‣ whatever the input and output we call it eye- bit depth fidelity™ ‣ with a total respect of the colour
  • 20. im photo First, do no harm
  • 21. The growing need for effortless, optimal, immediate image “I've just revisited some images I'd •70 million pix uploaded to facebook / previously day processed using •20 hours of video uploaded to high-end photo- YouTube / min processing software. •«Good pictures make me look good» With imsense, I can get a more •«I don’t want to go back home» natural result in a fraction of the •«I have no time for knobs and time” sliders» - Michael Freeman (star photographer)
  • 22. Products •Now ‣ Consumer applications : imphoto (PC & iPhone) ‣ An OEM software library for Windows & Mac ‣ A low memory footprint library for ARM licensees •Planned (3-9 months) ‣ HDR tools for registration and blending ‣ software and IPblocks for embedded ‣ video postprocessing and playback •Customers that we have engaged ‣ onOne is our first OEM software licensee ✦ PhotoTunes3 with eye-fidelity in November ✦ More to come in the HDR arena ‣ They are not alone...
  • 23. Products •Now ‣ Consumer applications : imphoto (PC & iPhone) ‣ An OEM software library for Windows & Mac ‣ A low memory footprint library for ARM licensees •Planned (3-9 months) ‣ HDR tools for registration and blending ‣ software and IPblocks for embedded ‣ video postprocessing and playback •Customers that we have engaged ‣ onOne is our first OEM software licensee ✦ PhotoTunes3 with eye-fidelity in November ✦ More to come in the HDR arena ‣ They are not alone...
  • 24. imphoto for PC •Available for Windows XP and above •Download demo from www.imsense.com •Standard edition $29 (£20) ‣ Any size JPEG image •Pro edition $99 (£66) ‣ Any format up to 32 bits / channel ‣ batch processing
  • 25. imphoto for PC •Available for Windows XP and above •Download demo from www.imsense.com •Standard edition $29 (£20) ‣ Any size JPEG image •Pro edition $99 (£66) ‣ Any format up to 32 bits / channel ‣ batch processing
  • 26. imphoto for iPhone •imviewer currently available on iTunes app store •imphoto available in a few days ‣ Fully revamped UI with Page Flow and zoom control ‣ Integrated sharing feature for direct publishing to facebook, Twitter, flickr and Picasa •Standard edition only $1,99 •Pro edition only $5,99 ‣ Full resolution export ‣ Extended controls over effects and JPEG quality ‣ Fully editable watermark
  • 27. imphoto for iPhone •imviewer currently available on iTunes app store •imphoto available in a few days ‣ Fully revamped UI with Page Flow and zoom control ‣ Integrated sharing feature for direct publishing to facebook, Twitter, flickr and Picasa pp -a in se •Standard edition only $1,99 cha 99 4, r $ u •Pro edition only $5,99 p ‣ Full resolution export ‣ Extended controls over effects and JPEG quality ‣ Fully editable watermark
  • 28. imphoto for iPhone Shoot Reveal Share
  • 29. imphoto for iPhone Shoot Reveal Share
  • 30. imsense operating model •imsense is a technology licensing company that provides proprietary, patented imaging software and IP-blocks to the whole digital imaging chain
  • 31. imsense operating model •imsense is a technology licensing company that provides proprietary, patented imaging software and IP-blocks to the whole digital imaging chain Sensor File Screen Capture Computer Cloud Display Capture Post Display sensor level processing screen level file level software / IP software / IP block block
  • 32. im video im sense Original processed Stone Monument - amateur
  • 33. im video im sense Original processed Stone Monument - amateur
  • 34. im video im sense Original processed Kings College - HD720p
  • 35. im video im sense Original processed Kings College - HD720p
  • 36. im sense im video processed Unique to ImSense Simultaneously improving shadows ... Original ... and bringing down the highlights
  • 37. im photo Thank you

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. Before, you were waiting anxiously for your prints to come (disappointments)\nNow you wait for a workload. \n
  6. How much time do you spend just on adjusting brightness and contrast ?\n
  7. Same question for high dynamic range scenes such as inchurch\n
  8. Or indoor\n
  9. Another example\n
  10. This imaging chain limitation generates frustration. Further, to get images back as we saw them requires lots of manual processing, adjustments, and is difficult to automate for several reasons : one, we do not model very well how the brain proceeds to "decide" what is a good image, second, the human process takes an average 10-15 minutes\n
  11. This imaging chain limitation generates frustration. Further, to get images back as we saw them requires lots of manual processing, adjustments, and is difficult to automate for several reasons : one, we do not model very well how the brain proceeds to "decide" what is a good image, second, the human process takes an average 10-15 minutes\n
  12. This imaging chain limitation generates frustration. Further, to get images back as we saw them requires lots of manual processing, adjustments, and is difficult to automate for several reasons : one, we do not model very well how the brain proceeds to "decide" what is a good image, second, the human process takes an average 10-15 minutes\n
  13. Outdoor light can have a DR of 100,000 - 1. Our eyes (when given time to adjust the pupil) can see 1,000,000 - 1. Digital Cameras, Displays & Paper/Prints fall well below the capability of what can be seen in the real world, capturing as little as 50:1.\n If eyes could not adjust the retina, the DR would be similar to that of the Computer Monitor\n There lies the problem: How do we capture and display scenes with higher exposure values than current technology is capable of rendering?\n
  14. Outdoor light can have a DR of 100,000 - 1. Our eyes (when given time to adjust the pupil) can see 1,000,000 - 1. Digital Cameras, Displays & Paper/Prints fall well below the capability of what can be seen in the real world, capturing as little as 50:1.\n If eyes could not adjust the retina, the DR would be similar to that of the Computer Monitor\n There lies the problem: How do we capture and display scenes with higher exposure values than current technology is capable of rendering?\n
  15. Outdoor light can have a DR of 100,000 - 1. Our eyes (when given time to adjust the pupil) can see 1,000,000 - 1. Digital Cameras, Displays & Paper/Prints fall well below the capability of what can be seen in the real world, capturing as little as 50:1.\n If eyes could not adjust the retina, the DR would be similar to that of the Computer Monitor\n There lies the problem: How do we capture and display scenes with higher exposure values than current technology is capable of rendering?\n
  16. Outdoor light can have a DR of 100,000 - 1. Our eyes (when given time to adjust the pupil) can see 1,000,000 - 1. Digital Cameras, Displays & Paper/Prints fall well below the capability of what can be seen in the real world, capturing as little as 50:1.\n If eyes could not adjust the retina, the DR would be similar to that of the Computer Monitor\n There lies the problem: How do we capture and display scenes with higher exposure values than current technology is capable of rendering?\n
  17. Outdoor light can have a DR of 100,000 - 1. Our eyes (when given time to adjust the pupil) can see 1,000,000 - 1. Digital Cameras, Displays & Paper/Prints fall well below the capability of what can be seen in the real world, capturing as little as 50:1.\n If eyes could not adjust the retina, the DR would be similar to that of the Computer Monitor\n There lies the problem: How do we capture and display scenes with higher exposure values than current technology is capable of rendering?\n
  18. Outdoor light can have a DR of 100,000 - 1. Our eyes (when given time to adjust the pupil) can see 1,000,000 - 1. Digital Cameras, Displays & Paper/Prints fall well below the capability of what can be seen in the real world, capturing as little as 50:1.\n If eyes could not adjust the retina, the DR would be similar to that of the Computer Monitor\n There lies the problem: How do we capture and display scenes with higher exposure values than current technology is capable of rendering?\n
  19. Outdoor light can have a DR of 100,000 - 1. Our eyes (when given time to adjust the pupil) can see 1,000,000 - 1. Digital Cameras, Displays & Paper/Prints fall well below the capability of what can be seen in the real world, capturing as little as 50:1.\n If eyes could not adjust the retina, the DR would be similar to that of the Computer Monitor\n There lies the problem: How do we capture and display scenes with higher exposure values than current technology is capable of rendering?\n
  20. Outdoor light can have a DR of 100,000 - 1. Our eyes (when given time to adjust the pupil) can see 1,000,000 - 1. Digital Cameras, Displays & Paper/Prints fall well below the capability of what can be seen in the real world, capturing as little as 50:1.\n If eyes could not adjust the retina, the DR would be similar to that of the Computer Monitor\n There lies the problem: How do we capture and display scenes with higher exposure values than current technology is capable of rendering?\n
  21. Outdoor light can have a DR of 100,000 - 1. Our eyes (when given time to adjust the pupil) can see 1,000,000 - 1. Digital Cameras, Displays & Paper/Prints fall well below the capability of what can be seen in the real world, capturing as little as 50:1.\n If eyes could not adjust the retina, the DR would be similar to that of the Computer Monitor\n There lies the problem: How do we capture and display scenes with higher exposure values than current technology is capable of rendering?\n
  22. Outdoor light can have a DR of 100,000 - 1. Our eyes (when given time to adjust the pupil) can see 1,000,000 - 1. Digital Cameras, Displays & Paper/Prints fall well below the capability of what can be seen in the real world, capturing as little as 50:1.\n If eyes could not adjust the retina, the DR would be similar to that of the Computer Monitor\n There lies the problem: How do we capture and display scenes with higher exposure values than current technology is capable of rendering?\n
  23. Outdoor light can have a DR of 100,000 - 1. Our eyes (when given time to adjust the pupil) can see 1,000,000 - 1. Digital Cameras, Displays & Paper/Prints fall well below the capability of what can be seen in the real world, capturing as little as 50:1.\n If eyes could not adjust the retina, the DR would be similar to that of the Computer Monitor\n There lies the problem: How do we capture and display scenes with higher exposure values than current technology is capable of rendering?\n
  24. \n
  25. \n
  26. Whatever their original bit depth (from 24 bit JPEG to 96 bit HDR)\n Whaterer the destination bit depth\n With a total respect of the «chroma» (the color balance), as endorsed by imaging specialists or photographers\n\n
  27. This imaging chain limitation generates frustration. Further, to get images back as we saw them requires lots of manual processing, adjustments, and is difficult to automate for several reasons : one, we do not model very well how the brain proceeds to "decide" what is a good image, second, the human process takes an average 10-15 minutes\n
  28. Fb: 2 billion a month\n3 million for flickr\nImage quality still a big differentiator (Mega Pixel race, HDR, 3D)\nThis will start to affect broadcasting too\nOnly studio lighting makes it possible to broadcast without postproduction\nOutdoor footage still uncontrolled\nTV viewing affected too as a multisource display\nFrom the Photo Marketing Association: Digital photos by the numbers in 2009\n27 billion: Number of digital photos to be taken in the United States this year\n8.7 billion: Number of digital photos that will be printed this year\n(78: Percentage of U.S. households that have a digital camera (not including phones with cameras)\n25.7 million: Digital cameras expected to be sold in 2009 (down from 27.7 million in 2008)\n412: Pictures taken per year in the average household (roughly 1.13 shots per day).)\n
  29. OEM software library 8 to 32 bits / channels including HDR\n\n
  30. OEM software library 8 to 32 bits / channels including HDR\n\n
  31. OEM software library 8 to 32 bits / channels including HDR\n\n
  32. OEM software library 8 to 32 bits / channels including HDR\n\n
  33. OEM software library 8 to 32 bits / channels including HDR\n\n
  34. OEM software library 8 to 32 bits / channels including HDR\n\n
  35. OEM software library 8 to 32 bits / channels including HDR\n\n
  36. OEM software library 8 to 32 bits / channels including HDR\n\n
  37. OEM software library 8 to 32 bits / channels including HDR\n Shutterbug - photobucket\n \n
  38. OEM software library 8 to 32 bits / channels including HDR\n\n
  39. OEM software library 8 to 32 bits / channels including HDR\n\n
  40. OEM software library 8 to 32 bits / channels including HDR\n\n
  41. imsense licenses computer / server software that leverages all processing power available through multithreading and openCL. \n Imsense also packages and sells smartphone image processing applications to educate the market\n imsense will later provide hardware implementations (boxes / appliances) for specific high throughput purposes\n\n
  42. imsense licenses computer / server software that leverages all processing power available through multithreading and openCL. \n Imsense also packages and sells smartphone image processing applications to educate the market\n imsense will later provide hardware implementations (boxes / appliances) for specific high throughput purposes\n\n
  43. imsense licenses computer / server software that leverages all processing power available through multithreading and openCL. \n Imsense also packages and sells smartphone image processing applications to educate the market\n imsense will later provide hardware implementations (boxes / appliances) for specific high throughput purposes\n\n
  44. imsense licenses computer / server software that leverages all processing power available through multithreading and openCL. \n Imsense also packages and sells smartphone image processing applications to educate the market\n imsense will later provide hardware implementations (boxes / appliances) for specific high throughput purposes\n\n
  45. imsense licenses computer / server software that leverages all processing power available through multithreading and openCL. \n Imsense also packages and sells smartphone image processing applications to educate the market\n imsense will later provide hardware implementations (boxes / appliances) for specific high throughput purposes\n\n
  46. imsense licenses computer / server software that leverages all processing power available through multithreading and openCL. \n Imsense also packages and sells smartphone image processing applications to educate the market\n imsense will later provide hardware implementations (boxes / appliances) for specific high throughput purposes\n\n
  47. imsense licenses computer / server software that leverages all processing power available through multithreading and openCL. \n Imsense also packages and sells smartphone image processing applications to educate the market\n imsense will later provide hardware implementations (boxes / appliances) for specific high throughput purposes\n\n
  48. imsense licenses computer / server software that leverages all processing power available through multithreading and openCL. \n Imsense also packages and sells smartphone image processing applications to educate the market\n imsense will later provide hardware implementations (boxes / appliances) for specific high throughput purposes\n\n
  49. imsense licenses computer / server software that leverages all processing power available through multithreading and openCL. \n Imsense also packages and sells smartphone image processing applications to educate the market\n imsense will later provide hardware implementations (boxes / appliances) for specific high throughput purposes\n\n
  50. imsense licenses computer / server software that leverages all processing power available through multithreading and openCL. \n Imsense also packages and sells smartphone image processing applications to educate the market\n imsense will later provide hardware implementations (boxes / appliances) for specific high throughput purposes\n\n
  51. imsense licenses computer / server software that leverages all processing power available through multithreading and openCL. \n Imsense also packages and sells smartphone image processing applications to educate the market\n imsense will later provide hardware implementations (boxes / appliances) for specific high throughput purposes\n\n
  52. imsense licenses computer / server software that leverages all processing power available through multithreading and openCL. \n Imsense also packages and sells smartphone image processing applications to educate the market\n imsense will later provide hardware implementations (boxes / appliances) for specific high throughput purposes\n\n
  53. imsense licenses computer / server software that leverages all processing power available through multithreading and openCL. \n Imsense also packages and sells smartphone image processing applications to educate the market\n imsense will later provide hardware implementations (boxes / appliances) for specific high throughput purposes\n\n
  54. imsense licenses computer / server software that leverages all processing power available through multithreading and openCL. \n Imsense also packages and sells smartphone image processing applications to educate the market\n imsense will later provide hardware implementations (boxes / appliances) for specific high throughput purposes\n\n
  55. \n
  56. \n
  57. \n
  58. \n