SFA (Sales Force Automation) - System automation of sales, or Automated System for Mobile Commerce. Company "СISLINK" offers you to automate the activities of sales representatives with the data collection terminals (smartphones and tablet-based operating systems, Android and Windows Mobile).

1. Sales Force Automation
OMOBUS technology for
Windows Mobile & Android
Copyright © AK OBS, CISLink 2011

2. Brief Basic Information
Scope:
OMOBUS can be used for automation of personnel activities that are
in direct contact with clients and that accept orders/returns of
products and/or collect information.
Relevance for the Personnel:
Thanks to a small mobile device, the personnel can have all required
information all the time: data on client, products, prices, stock
remainder, photo etc.
Relevance for the Company:
Increase in sales (at least because the personnel will have to visit the
office less frequently), reduction of operating costs and control of
errors associated with creation of documents, speeding up provision
of services to client and improvement of quality thereof, and
company’s goodwill improvement.
Flexibility:
Customization of the system in accordance with client’s business
processes. No limitations associated with integration with ERP.
Considerable scaling capabilities
Copyright © AK OBS, CISLink 2011

3. Benefits
For Personnel:
1. Quick access to information about products, prices, stock, history
of relationships with client (its orders, outstanding debts etc.);
2. Option to get and send information without visiting the office;
3. Automatic display of personnel activities in the ERP.
For Company:
1. Reduction of operating costs;
2. Efficient organization and control of performance of sales
department;
3. Control of errors upon registration and transmission of documents;
4. Complete integration with ERP enabling to perform automatic data
exchange.
For All:
1. Increase in sales volume;
2. Client service quality improvement;
3. Company’s goodwill improvement.
Copyright © AK OBS, CISLink 2011

4. Usage
At present OMOBUS has been successfully used by the companies
located in the following cities:
Moscow, Lyubertsy, Vladimir, Saint Petersburg, Vologda, Archangelsk,
Murmansk, Petrozavodsk, Cherepovets, Saransk, Kursk, Orel, Belgorod,
Lipetsk, Voronezh, Bryansk, Kostroma, Rybinsk, Ivanovo, Tver, Yaroslavl
and many other cities in Russia.
The system was introduced for the benefit of different scale companies,
from small companies with the staff comprising 10 commercial agents
and up to sudivisions of large transnational companies.
Copyright © AK OBS, CISLink 2011

5. Technology
OMOBUS Components:
1. OMOBUS Server for Linux OS
2. OMOBUS V2 Client  LDAP-Server
Storage of Account Parameters
ERP/CRM Interaction: FTP-Server
Data Package Exchange
1. Server 2. Client SMTP/POP3-Server
Message Exchange
LDAP-
Account Service
service Generation of Accounts
Integration layer
Account Update Service
Service Generation of Update Packages
Data update  Data Input Service
Input of Documents and other
Service Data to ERP
Data Input  Notification Service
Service Sending Notifications to
Personnel
Notification
Service
Copyright © AK OBS, CISLink 2011

6. Interface: Select the operation
Reporting interface, operations, route planning sales representatives
Copyright © AK OBS, CISLink 2011

7. Route planning
All parameters are set Displays information about the plans
for the device
Copyright © AK OBS, CISLink 2011

8. Interface: GPS information
Example shown on the Google Maps data on the movement of employees.
Copyright © AK OBS, CISLink 2011

9. Tracing route salesmen
Example shown on the Google Maps data about the movements
of one employee
Copyright © AK OBS, CISLink 2011

10. Tracing route salesmen
Full Report. Contains a list of Personal report on agent
employees and their work perfor
mance.
Copyright © AK OBS, CISLink 2011

11. Capabilities of the System (client)
Creation of various documents, for example:
1. Order of products;
2. Return of products;
3. Products exposure;
4. Comment (you can also add a photo);
5. Operating expenses of sales representative.
Linked referenced data sets for PPC, including:
1. Clients, delivery addresses, contacts;
2. Products;
3. Prices (three types, different models);
4. Payment parameters (procedure and types);
5. Warehouses, stock remainders and reserves of products.
Copyright © AK OBS, CISLink 2011

12. Capabilities of the System (client)
Predefined business process

 Basic information about product on one display screen
 Unlimited quantity of prices for product that consider client discounts
(individual client prices), various actions etc
 Stock remainders of products for any quantity of warehouses
Product release inhibit option for the product that is absent at the

warehouse or that has an unspecified price.
 Provision of information about sales and returns of products for
selected time interval, with an option of provision of detailed
information broken by days and documents
Copyright © AK OBS, CISLink 2011

13. Capabilities of the System (client)
Basic information (client’s outstanding debt, limit of credit, differed
payment and address) about client on one display screen
 Several delivery addresses and contacts for client.
Detailed information about payment settlement with client

 Management of internal activities associated with client.
Blocking the clients (using Generation of Update Packages Procedure)
to whom release of products is forbidden.
Special report enabling to analyze clients’ product sales dynamics with
details by 8 time intervals
Copyright © AK OBS, CISLink 2011

14. Capabilities of the System (client)
 Instant sending of documents after they are saved.
 Option of accumulation of documents to be sent in one package
 Automatic directory update procedure
 Low costs for receipt/transmission of data
 Automatic receipt of SMS/email notifications
 Ergonomic design oriented to field work
 The list of the client’s options is not exhaustive
Copyright © AK OBS, CISLink 2011

15. Capabilities of the System (server)
 Automatic data exchange between OMOBUS and CRM/ERP.
 Centralized storage of the OMOBUS user accounts in LDAP Catalogue
(replication with the company’s LDAP Catalogue is possible).
Authentication and authorization of users connected to OMOBUS,
discretionary access control.
Use of such only standard protocols (FTP, TLS, LDAP) and open data
exchange formats (XML).
 Encryption and compression of transmission data
 Flexible adjustment of the system components using XML configuration
files
Copyright © AK OBS, CISLink 2011

16. Capabilities of the System (server)
 Maintenance of logs of all executed operations
 Automatic back up and log files rotation
 Connection of unlimited number of users
Creation of any number of sets of reference data updates, unlimited
number of update points. This enables (using one OMOBUS Server) to
organize provision of services for all territorial subdivisions and/or
company’s sales directions.
 Organization of SMS/email notifications to personnel
 Some OMOBUS and CRM/ERP integration methods
Copyright © AK OBS, CISLink 2011

17. Thank you
CISLink Limited
Russia, 125212, Moscow, Kronstadtsky br 7
Tel: +7 (495) 363 02 05, Fax: +7 (495) 363 02 04
omobus@cislink.com, www.cislink.com
Copyright © AK OBS, CISLink 2011

18. Other products of CISLink
• “Data Tracking System" - more than 1 000 distributors across
the Russian sends daily data (stocks, secondary sales, etc.) for the
manufacturer (dts@cislink.com);
• «Electronic data interchange system (EDI)» – more than 2 000 suppliers and
20 retail chains connected to our service (edi@cislink.com );
• «Electronic tenders system» - 40 retail chains throughout Russia and
approximately 7 000 suppliers use this system routinely to buy/sell goods.
(auction@cislink.com);
• New service - «Price statistics». Average prices for product, delivered to
Russian retail chains. Long time market trends. Efficient (daily) information
(auction@cislink.com);