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Doug Johnson June 2006 SWSOFT GLOBAL HOSTING SUMMIT 2006 Customizable OSS / BSS
<ul><li>Global leader in hosting infrastructure software </li></ul><ul><li>Software Deployments  (as of Nov 2006) </li></u...
What is PEM? <ul><li>Customizable solution for automating a hosting infrastructure </li></ul><ul><li>Two primary sub-syste...
Which Solution is Right for My Business? <ul><li>PEM benefit highlights: </li></ul><ul><li>Extends to support new services...
Home Building and Software Development <ul><li>Base Model + Options </li></ul><ul><ul><li>extra bedroom </li></ul></ul><ul...
What services can PEM deliver today? <ul><li>Domain Registration, Parking, DNS Management </li></ul><ul><li>Mail Hosting <...
PEM Functional Architecture <ul><li>Architecture Overview </li></ul><ul><ul><li>Distributed  </li></ul></ul><ul><ul><li>Sc...
PEM in Production – KPN – Joost Pisters <ul><li>PEM Integration Capabilities </li></ul><ul><ul><li>KPN Content Management ...
PEM Business Case <ul><li>Save Money </li></ul><ul><li>Automate common tasks </li></ul><ul><ul><li>$3-5 per month per cust...
PEM Revenue Generation <ul><li>Up-sell opportunities </li></ul><ul><ul><li>Plan upgrades </li></ul></ul><ul><ul><li>Add ap...
Multi-layer Support <ul><li>Multi-Tiered </li></ul><ul><ul><li>PEM scales to support any business model by providing a cus...
SWSOFT GLOBAL HOSTING SUMMIT 2006 PEM.Exchange Solution
<ul><li>Value Added Offering </li></ul><ul><ul><li>Business class email </li></ul></ul><ul><ul><li>SharePoint collaboratio...
Architecture Diagram <ul><li>19 server deployment </li></ul><ul><ul><li>5 Exchange front end servers </li></ul></ul><ul><u...
PEM Demo <ul><li>Live Demo on CrucialServer </li></ul>
PEM Roadmap <ul><li>Please contact  [email_address]  for an updated PEM roadmap slide. </li></ul>
SWsoft Services <ul><li>Industry-Standard Process Adopted and customized </li></ul><ul><li>Highly-Experienced Engineering ...
SWSOFT GLOBAL HOSTING SUMMIT 2006 PEM.Billing Manager
What is the PEM Billing Manager? <ul><li>PEM Billing Manager is a separate product but is tightly integrated with the PEM ...
PEM Billing Manager <ul><li>PEM Billing Manager delivers centralized account management and billing functionality to provi...
<ul><li>Based on Industry Standard Tools </li></ul><ul><ul><li>C++, SQL, XML, XSL, PHP </li></ul></ul><ul><li>Automated Co...
PEM Billing Manager (BM) Architecture BM Core BM Service Gates (~10) BM Plug-Ins (~30) Order Processing Workflow Engine Fr...
Billing Manager Components <ul><li>PEM Billing Manger delivers a pre-packaged solution that can be integrated and modified...
PEM Billing Manager <ul><li>PEM Billing Manager meets the specific needs of hosting service providers: </li></ul>Multiple ...
Workflow Builder <ul><li>Configure the workflow to fit the provider’s operations </li></ul><ul><li>Flow can include automa...
Feature Highlight – Ancillary Services <ul><li>PEM Billing Manager can be expanded to bill services not traditionally offe...
Feature Highlight – Robust Reporting <ul><li>Drill down reports for service providers and resellers </li></ul>
PEM Roadmap <ul><li>Please contact  [email_address]  for an updated Billing Manager roadmap slide. </li></ul>
Wrap up and questions <ul><li>Thank you for your attention. </li></ul><ul><li>Contact information: </li></ul><ul><li>Dougl...
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PEM, Parallels Operations Automation Exchange Update and Roadmap

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PEM, Parallels Operations Automation Exchange Update and Roadmap

  1. 1. Doug Johnson June 2006 SWSOFT GLOBAL HOSTING SUMMIT 2006 Customizable OSS / BSS
  2. 2. <ul><li>Global leader in hosting infrastructure software </li></ul><ul><li>Software Deployments (as of Nov 2006) </li></ul><ul><ul><li>10,000 service providers in 100 countries </li></ul></ul><ul><ul><li>120,000 servers, 10 million domains </li></ul></ul><ul><li>Funding </li></ul><ul><ul><li>Profitable - 200% annual growth </li></ul></ul><ul><ul><li>Backed by Insight, Bessemer, and </li></ul></ul><ul><ul><li>Intel Capital </li></ul></ul><ul><li>Expertise </li></ul><ul><ul><li>700 experts, including 500 engineers </li></ul></ul><ul><ul><li>Unique hiring model at MIPT, NSU </li></ul></ul><ul><ul><li>28+ patents pending </li></ul></ul><ul><ul><li>Multiple industry awards - including recognition </li></ul></ul><ul><ul><li>as a IT Week 2005 Top Innovator </li></ul></ul>About SWsoft, Inc. Moscow, Russia R&D Headquarters Washington DC Sales & Marketing Support, Services Frankfurt, Germany International Operations Novosibirsk, Russia R&D Tokyo, Japan Sales & Marketing Singapore Sales & Marketing London, UK Sales & Marketing (new!) Beijing, China Sales & Marketing (new!)
  3. 3. What is PEM? <ul><li>Customizable solution for automating a hosting infrastructure </li></ul><ul><li>Two primary sub-systems: </li></ul><ul><ul><li>Operations Support System </li></ul></ul><ul><ul><ul><li>Provisioning </li></ul></ul></ul><ul><ul><ul><li>Resource management </li></ul></ul></ul><ul><ul><ul><li>Monitoring </li></ul></ul></ul><ul><ul><ul><li>Service management </li></ul></ul></ul><ul><ul><li>Business Support System </li></ul></ul><ul><ul><ul><li>Account management </li></ul></ul></ul><ul><ul><ul><li>Storefront and order processing </li></ul></ul></ul><ul><ul><ul><li>Domain registration </li></ul></ul></ul><ul><ul><ul><li>Billing and invoicing </li></ul></ul></ul><ul><ul><ul><li>Fraud screening </li></ul></ul></ul><ul><ul><ul><li>Workflow engine </li></ul></ul></ul>
  4. 4. Which Solution is Right for My Business? <ul><li>PEM benefit highlights: </li></ul><ul><li>Extends to support new services and interfaces </li></ul><ul><li>Integration with existing infrastructure and systems </li></ul><ul><li>Flexible and robust billing engine </li></ul>Full Windows Services support Cost efficient option Distributed Easy to install and manage Scalable to millions of accounts Scalable to tens of thousands of accounts Modular for growth and customization Pre-integrated for rapid deployment PEM HSPcomplete
  5. 5. Home Building and Software Development <ul><li>Base Model + Options </li></ul><ul><ul><li>extra bedroom </li></ul></ul><ul><ul><li>garage </li></ul></ul><ul><li>Base Model + Options </li></ul><ul><ul><li>custom workflow </li></ul></ul><ul><ul><li>custom services </li></ul></ul>
  6. 6. What services can PEM deliver today? <ul><li>Domain Registration, Parking, DNS Management </li></ul><ul><li>Mail Hosting </li></ul><ul><li>Shared Web Hosting – Linux </li></ul><ul><li>Shared Web Hosting – Windows </li></ul><ul><li>Hosted Exchange </li></ul><ul><li>Windows SharePoint Services </li></ul><ul><li>Data Hosting (MySQL, PostgreSQL, MSSQL) </li></ul><ul><li>Windows Media Hosting </li></ul><ul><li>VPS Hosting – Virtuozzo for Linux </li></ul><ul><li>VPS Hosting – Virtuozzo for Windows </li></ul><ul><li>VPS Hosting with Plesk control panel </li></ul>… expands to include your service offerings PEM Services
  7. 7. PEM Functional Architecture <ul><li>Architecture Overview </li></ul><ul><ul><li>Distributed </li></ul></ul><ul><ul><li>Scalable </li></ul></ul><ul><ul><li>Customizable </li></ul></ul><ul><ul><li>Extendable </li></ul></ul><ul><li>Flexibility enables hosting service providers to deliver new services without purchasing a new architecture </li></ul>
  8. 8. PEM in Production – KPN – Joost Pisters <ul><li>PEM Integration Capabilities </li></ul><ul><ul><li>KPN Content Management System </li></ul></ul><ul><li>PEM Offering Flexibility </li></ul><ul><ul><li>KPN Sales Offering in technical control panel </li></ul></ul><ul><li>About KPN </li></ul><ul><li>KPN provides telephone, Internet, television, mobile, and data services to customers in The Netherlands and Western Europe. </li></ul><ul><li>KPN serves 2.2 million Internet subscribers and 6.9 million fixed line subscribers. </li></ul>
  9. 9. PEM Business Case <ul><li>Save Money </li></ul><ul><li>Automate common tasks </li></ul><ul><ul><li>$3-5 per month per customer </li></ul></ul><ul><li>Reduce fraud </li></ul><ul><ul><li>5% uncollectibles </li></ul></ul><ul><li>Improve marketing </li></ul><ul><ul><li>$2,000 / month online </li></ul></ul><ul><li>Grow Revenue </li></ul><ul><li>Retain customers </li></ul><ul><ul><li>$25 / acquisition </li></ul></ul><ul><li>Upsell customers </li></ul><ul><ul><li>10% revenue increase </li></ul></ul><ul><li>Speed deployment </li></ul><ul><ul><li>Save 6 months of time </li></ul></ul>
  10. 10. PEM Revenue Generation <ul><li>Up-sell opportunities </li></ul><ul><ul><li>Plan upgrades </li></ul></ul><ul><ul><li>Add applications </li></ul></ul><ul><ul><li>Add resources </li></ul></ul><ul><li>Up-sell features </li></ul><ul><ul><li>Purchase directly from control panel </li></ul></ul><ul><ul><li>Automatic provisioning </li></ul></ul><ul><ul><li>Create plans based on any type of platform </li></ul></ul>Plan Upgrades Dedicated Server Antivirus Blog Content Mgnt. Database DNS E-Commerce FTP Games Mail Services Monitoring Spam Filters etc. Bandwidth Disk space IP addresses Mailboxes etc. Virtual Private Server (VPS) Basic Shared Hosting Add Applications Add Resources Advanced Shared Hosting
  11. 11. Multi-layer Support <ul><li>Multi-Tiered </li></ul><ul><ul><li>PEM scales to support any business model by providing a customizable reseller hierarchy </li></ul></ul><ul><li>Customizable at all levels </li></ul><ul><ul><li>PEM provides customizable interfaces for service providers, resellers, and end users </li></ul></ul>
  12. 12. SWSOFT GLOBAL HOSTING SUMMIT 2006 PEM.Exchange Solution
  13. 13. <ul><li>Value Added Offering </li></ul><ul><ul><li>Business class email </li></ul></ul><ul><ul><li>SharePoint collaboration </li></ul></ul><ul><ul><li>Future HMC development </li></ul></ul><ul><li>PEM Delivers </li></ul><ul><ul><li>Storefront </li></ul></ul><ul><ul><li>Domain registration </li></ul></ul><ul><ul><li>Resource allocation and tracking </li></ul></ul><ul><ul><li>Control panels </li></ul></ul><ul><ul><li>Billing </li></ul></ul>PEM.Exchange Solution <ul><li>Packaged Offering </li></ul><ul><ul><li>Software </li></ul></ul><ul><ul><li>Configuration </li></ul></ul><ul><ul><li>Special pricing </li></ul></ul><ul><ul><li>Implementation </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Maintenance </li></ul></ul>
  14. 14. Architecture Diagram <ul><li>19 server deployment </li></ul><ul><ul><li>5 Exchange front end servers </li></ul></ul><ul><ul><li>5 Exchange back end servers </li></ul></ul><ul><ul><li>2 DNS servers </li></ul></ul><ul><ul><li>2 Active Directory servers </li></ul></ul><ul><ul><li>1 Provisioning server </li></ul></ul><ul><ul><li>2 PEM front end server </li></ul></ul><ul><ul><li>2 PEM back end severs </li></ul></ul><ul><li>30,000 mailboxes </li></ul><ul><li>Fully redundant and scalable </li></ul>
  15. 15. PEM Demo <ul><li>Live Demo on CrucialServer </li></ul>
  16. 16. PEM Roadmap <ul><li>Please contact [email_address] for an updated PEM roadmap slide. </li></ul>
  17. 17. SWsoft Services <ul><li>Industry-Standard Process Adopted and customized </li></ul><ul><li>Highly-Experienced Engineering and Service Team Constantly growing: 500+ engineers </li></ul><ul><li>Customer Migration Experts Hundreds of accumulated years of real-life experience and deployments </li></ul><ul><li>Reuse Existing Technologies Plesk & Virtuozzo & HSPcomplete experience </li></ul>Functional Specification Completed & Operational System Customized Software Deployed System Analysis & Design Impl. & Custom. Deployment Migration Training Maintenance & Support Systems & Business Integration
  18. 18. SWSOFT GLOBAL HOSTING SUMMIT 2006 PEM.Billing Manager
  19. 19. What is the PEM Billing Manager? <ul><li>PEM Billing Manager is a separate product but is tightly integrated with the PEM OSS </li></ul><ul><li>Modular structure and open API allows the PEM Billing Manager to integrate with complex environments </li></ul>XML Core Services Billing Manager Ecommerce Billing Marketing Reseller CRM Support XML XML XML XML Virtuozzo Plesk In-House System Custom Application 3rd Party Application Service Provider, Reseller, and Customer Control Panels Domain Registrar Accounting System Trouble Ticketing System Provisioning System Payment Gateway
  20. 20. PEM Billing Manager <ul><li>PEM Billing Manager delivers centralized account management and billing functionality to providers who have a custom control panels </li></ul><ul><li>Storefront </li></ul><ul><li>Order Processing </li></ul><ul><li>Workflow </li></ul><ul><li>Service Plan Management </li></ul><ul><li>Discounts, Promotions </li></ul><ul><li>E-Commerce </li></ul><ul><li>Reseller Support </li></ul><ul><li>Trouble Ticketing </li></ul><ul><li>Fraud Screening </li></ul>Billing Manager Features <ul><li>API and SDK </li></ul>
  21. 21. <ul><li>Based on Industry Standard Tools </li></ul><ul><ul><li>C++, SQL, XML, XSL, PHP </li></ul></ul><ul><li>Automated Code Generation (LISA) </li></ul><ul><ul><li>Database Objects </li></ul></ul><ul><ul><li>Business objects </li></ul></ul><ul><ul><li>User interface </li></ul></ul><ul><li>4-tier Client-Server Technology </li></ul><ul><li>Distributed Security and Transaction Management </li></ul><ul><li>RDBMS-independent </li></ul><ul><li>Customizable </li></ul><ul><ul><li>User interface: XML </li></ul></ul><ul><ul><li>Business logic: custom modules </li></ul></ul><ul><li>Scalable Up and Down </li></ul>Built on StellArt Platform Development Environment Deployed Distributed Application Integrate Business Objects Together KDevelop HTML Interface Java Interface External Systems Accounting Provisioning Customer-Care XML UI/API App Servers DB LISA Business Rules Database Schema GUI/API declaration DB Objects XML UI/API
  22. 22. PEM Billing Manager (BM) Architecture BM Core BM Service Gates (~10) BM Plug-Ins (~30) Order Processing Workflow Engine Fraud Screening Notifications Reporting Promos & Discounts Service Plan Manager E-Commerce PEM Gate OpenSRS GoDaddy Manually Provisioned Items Gate Authorize.Net PaymentTech OpenSRS API GoDaddy API PaymentTech API Authorize.Net API Payment Gate Domain Registration Gate
  23. 23. Billing Manager Components <ul><li>PEM Billing Manger delivers a pre-packaged solution that can be integrated and modified according to service provider needs. </li></ul>  Workflow   Resource usage accounting  Accounting system  Network and resource provisioning  Domain registration with name spinning  Payment gateways   Tax computations   Reporting   Trouble ticketing system   Centralized account management system   Fraud screening system   Customizable storefront Extended by Service Gates Billing Manager Core* System
  24. 24. PEM Billing Manager <ul><li>PEM Billing Manager meets the specific needs of hosting service providers: </li></ul>Multiple Service Offerings <ul><li>Domain Registration </li></ul><ul><li>Shared Hosting Plans </li></ul><ul><li>Virtual Private Servers </li></ul><ul><li>Dedicated Servers </li></ul><ul><li>Application Hosting </li></ul><ul><li>DSL and Cable </li></ul><ul><li>VoIP and IM </li></ul><ul><li>Provider defined plans </li></ul><ul><li>Disk space </li></ul><ul><li>Mailboxes </li></ul><ul><li>Bandwidth </li></ul><ul><li>Domains </li></ul>Resource Based Billing <ul><li>Applications </li></ul><ul><li>Services </li></ul><ul><li>Provider defined resources </li></ul>Open Interfaces <ul><li>Payment gateways </li></ul><ul><li>Domain registrars </li></ul><ul><li>Control panels </li></ul><ul><li>Internal systems </li></ul><ul><li>Third party systems </li></ul><ul><li>Provider defined interfaces </li></ul>
  25. 25. Workflow Builder <ul><li>Configure the workflow to fit the provider’s operations </li></ul><ul><li>Flow can include automatic and manual steps </li></ul><ul><li>Billing Manager is shipped with few pre-defined workflows </li></ul>Fraud Screening Success Charge Credit Card Mark Order As Fraud Put Order On Hold Provision Services Order Placed Yes No
  26. 26. Feature Highlight – Ancillary Services <ul><li>PEM Billing Manager can be expanded to bill services not traditionally offered by hosting providers </li></ul>
  27. 27. Feature Highlight – Robust Reporting <ul><li>Drill down reports for service providers and resellers </li></ul>
  28. 28. PEM Roadmap <ul><li>Please contact [email_address] for an updated Billing Manager roadmap slide. </li></ul>
  29. 29. Wrap up and questions <ul><li>Thank you for your attention. </li></ul><ul><li>Contact information: </li></ul><ul><li>Douglas Johnson </li></ul><ul><li>+1 703 995 6221, [email_address] </li></ul>

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