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Parallels Automation Executive Summary Apr2010


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Parallels Automation Executive Summary Apr2010

  1. 1. Parallels Automation – Executive Summary Lukas Hertig, Sales Director Parallels Automation, EMEA
  2. 2. Agenda <ul><li>Introductions </li></ul><ul><li>Parallels Overview </li></ul><ul><li>Opportunities with the Parallels Partnership for Telcos and Hosters </li></ul>
  3. 3. Parallels at a Glance
  4. 4. Parallels Automation Momentum <ul><li>Over 500 companies with over 1,500 automation modules </li></ul><ul><li>Sites: </li></ul>‘ 04 – 75 ‘ 05 – 120 ‘ 06 – 200 ‘ 07 – 350 ’ 08 – 500 Telco/ ISP Mass Market Hosting ’ 09 – 700+ VAR & SaaS ISV
  5. 5. Parallels Products – Optimized Computing Partner Automation Virtualization
  6. 6. Definition of Cloud Computing and Broad Opportunity!
  7. 7. <ul><li>Parallels enables its Partners to become profitable providers of Cloud services </li></ul><ul><li>With service automation and virtualization software that spans from self-service control panels to Cloud services operations and revenue management, Parallels makes it easy for Partners to make Cloud services a profitable reality. </li></ul>
  8. 8. Parallels Value Proposition to Telcos & Hosters <ul><li>Grow revenue and profit </li></ul><ul><ul><li>Increase revenue and customer share of wallet by upselling and cross-selling to existing customers </li></ul></ul><ul><li>Expand market reach and potential </li></ul><ul><ul><li>Improve existing services and develop new bundled services </li></ul></ul><ul><li>Quickly launch new services </li></ul><ul><ul><li>Stay ahead of changing market requirements and reduce churn </li></ul></ul><ul><li>Run business operations with minimal staff and capital </li></ul><ul><ul><li>Reduce operational costs and improve margins </li></ul></ul>
  9. 9. What do SMB’s need from IT?
  10. 10. Parallels Automation: A Complete Solution
  11. 11. Parallels Operations Automation: Big Picture Provision Integrate Integrate Provision Services Back Office APS Catalog Payment Gw Marketplace Domain Registrar Hosted Internally Hosted Externally Helpdesk Billing CRM MySQL Apache Good Mobile Parallels Containers Parallels Server MS SQL MS IIS MS CRM PostgreSQL 300+ APS Apps SharePoint ERP MS Exchange Blackberry Open-Exchange <ul><li>Messaging Security </li></ul><ul><li>MessageLabs </li></ul><ul><li>MX Logic </li></ul><ul><li>Postini </li></ul><ul><li>Archiving </li></ul><ul><li>GlobalRelay </li></ul>SSL Parallels Automation Parallels Plesk Panel
  12. 12. Parallels Business Automation Big Picture Reporting System Accounting System Helpdesk CRM Order Processing Taxation Workflow Engine Notifications Promos & Discounts Service Plan Manager E-Commerce Subscriptions Fraud Screening Resellers Parallels Operations Automation Service Plan Management Service Plan Management Service Plan Management Internal Provisioning System(s) SSL Gate Payment Gate License Gate Domain Gate Core External Services ERP System Internal Services Provisioning
  13. 13. Flexibility: Reseller/Channel Support up to Whitelabeling <ul><li>Reseller Service Definition </li></ul><ul><li>Complex resellers can make their own bundles </li></ul><ul><li>distinct branding </li></ul><ul><li>service catalogue independence </li></ul><ul><li>full visibility of the reseller hierarchy </li></ul><ul><li>complete reporting </li></ul><ul><li>consolidated billing </li></ul><ul><li>-> check out the new Whitepaper about Channel Marketing Strategies for the Cloud! </li></ul>
  14. 14. Cloud Services Available today with Parallels Automation No system in the market does what PA does! Delegated Management of all IT and Services on Large Scale And Complete Back-office Automation Software as a Service Infrastructure as a Service ► SaaS Delivery hundreds of applications as a service, based on APS Standard ► Microsoft Exchange Automated ordering, provisioning, billing, and self-service control panels for Exchange 2003 and Exchange 2007 . ► Unified Communications Microsoft Office Communication Server ► Mobile Access ► Messaging Security ► Message Archiving ► Microsoft SharePoint Automated ordering, provisioning, and billing for SharePoint sites. Integrated delivery with Exchange. Track users and site storage. ► MS Dynamics CRM Automated provisioning of Dynamics CRM accounts and users. ► Virtualized Services Offer VPS, VM’s and Desktops and cloud computing ► Dedicated Cloud Hosting Bare metal provisioning, IP address management, remote re-boot, and automated re-imaging from a customer control panel. ► Website Hosting Standard web hosting for Windows or LInux
  15. 15. New: Exchange 2010 <ul><ul><li>Attract new customers with exciting end-customer facing features: </li></ul></ul><ul><ul><ul><li>Outlook Web Access </li></ul></ul></ul><ul><ul><ul><li>Outlook 2010 </li></ul></ul></ul><ul><ul><li>Upgrade existing Exchange 2007 customers: </li></ul></ul><ul><ul><ul><li>On their discretion – paid or free </li></ul></ul></ul><ul><ul><ul><li>On your discretion – migrating multiple customer organizations </li></ul></ul></ul><ul><ul><ul><li>Keep all services intact – BlackBerry, AS/AV, Unified Messaging, Company Disclaimers, Public Folders, Resource Mailboxes </li></ul></ul></ul><ul><ul><li>Reduce disk costs due to Exchange Storage Engine improvements </li></ul></ul><ul><ul><li>New High Availability features: </li></ul></ul><ul><ul><ul><li>Incremental Deployment </li></ul></ul></ul><ul><ul><ul><li>Database Availability Groups </li></ul></ul></ul>
  16. 16. New: Exchange Unified Messaging <ul><ul><li>Accessing their Voice Mail through phone </li></ul></ul><ul><ul><li>Accepting/Rejecting meeting invitations through Outlook Voice Access </li></ul></ul><ul><ul><li>Auto-Forwarding incoming Office Communicator calls to Voice Mail </li></ul></ul><ul><ul><li>Sell Voice Mail and Outlook Voice Access to Exchange Customers </li></ul></ul><ul><ul><li>Assigning extensions to individual mailboxes </li></ul></ul><ul><ul><li>IVR and Auto-attendants in multiple languages </li></ul></ul><ul><ul><li>Text Preview for the voicemail messages in Outlook </li></ul></ul>
  17. 17. OCS 2007: Messaging <ul><ul><li>Instant Messaging </li></ul></ul><ul><ul><li>Presence Integration with Outlook/Exchange </li></ul></ul><ul><ul><li>PC-to-PC A/V calls </li></ul></ul><ul><ul><li>Web Conferencing: Desktop Sharing, A/V, Documents sharing </li></ul></ul><ul><ul><li>Sell Instant Messaging, Enhanced Presence, and Web Conferencing to Small Business customers </li></ul></ul><ul><ul><li>Secure Instant Messaging </li></ul></ul><ul><ul><li>Compliance Archiving of messaging history </li></ul></ul>
  18. 18. New: OCS 2007R2: Voice <ul><ul><li>Optional Resource: useful for medium-to-large businesses </li></ul></ul><ul><ul><li>Flat-rate per DID per month </li></ul></ul><ul><ul><li>Different rates for different groups of DID numbers: </li></ul></ul><ul><ul><ul><li>Regions </li></ul></ul></ul><ul><ul><ul><li>Toll/Toll-free numbers </li></ul></ul></ul><ul><ul><ul><li>Easy-to remember patterns </li></ul></ul></ul><ul><ul><ul><li>DIDs transferred for a specific customer </li></ul></ul></ul><ul><ul><li>Pluggable Telco Billing integration (since PBA 5.0) </li></ul></ul>
  19. 19. New: OCS 2007 R2 - Customer Features <ul><ul><li>PC-to-phone, Phone-to-PC calls </li></ul></ul><ul><ul><li>Simultaneous ringing (Office Communicator on PC and Mobile) </li></ul></ul>Per-customer settings for translating short extensions to/from complete DID number
  20. 20. Parallels SaaS Ecosystem Drives Customer Value Access to channel of service providers with access to 10M+ SMBs Utilize applications to increase customer ARPU and reduce churn 10M+ SMB Customers 1000+ Service Providers 100s of ISVs Applications that solve SMB business needs available through Marketplace and APS Catalog visit for more information! visit
  21. 21. Enables YOU to Be the “App Store” for SMB’s Easily make Solutions available to Sunrise Customers the APS Application Catalog <ul><ul><li>Over 1 million downloads in past 12 months </li></ul></ul>
  22. 22. SaaS Service Module: Overview <ul><li>SaaS Module utilizes the Application Packaging Standard (APS) </li></ul><ul><li>Features and Support </li></ul><ul><li>Access to Business Grade Applications, e.g. CRM, VoIP, etc. </li></ul><ul><li>Facilitates Patches and Upgrades of Applications </li></ul><ul><li>Control Panel allows management of Customers, Access & Apps </li></ul>SaaS Services in POA Application Type delivered to your Customer Simple Web Applications Lightweight, extension of Hosting Services, e.g. blogs, etc. Business Web Applications APS brings a wide category of Business Grade Web Application types to your customers, along with higher margins than Simple Web Applications Multi-Tenant <ul><li>Hosted Exchange </li></ul><ul><li>Hosted Sharepoint </li></ul><ul><li>Hosted Dynamics CRM </li></ul>Cloud Service Aggregation Deploy Local and Remote Services for Your customers, including 3 rd Party Services like these: Postini – Anti-Spam/Anti Virus, Message Labs – Anti-Spam/Anti Virus, Global Relay – Mail Archiving, Interspire – Contact Manager/Doc Management, – online backup
  23. 23. eCommerce Hosting Module (ePages+APS) <ul><li>Instant delivery of Onlineshops for SMB‘s </li></ul><ul><li>Full upsell path supported </li></ul><ul><li>Advanced options for Enterprises </li></ul><ul><li>Integration ability into ERP‘s, Delivery Services and so on.. </li></ul><ul><li>Full provisioning & billing over Parallels Automation </li></ul><ul><li>Upsell path supported </li></ul>More information:
  24. 24. <ul><li>Online backup software platform </li></ul><ul><ul><li>Online Backup Client </li></ul></ul><ul><ul><li>Backup Server </li></ul></ul><ul><ul><li>To be integrated with Parallels Automation (POA & PBA) ! </li></ul></ul><ul><li>For Service Providers </li></ul><ul><ul><li>Branded or whitelabel software </li></ul></ul><ul><ul><li>Multi-tenant (3 layers) and scalable </li></ul></ul><ul><ul><li>Integrates with HMC and Active Directory </li></ul></ul><ul><ul><li>Available languages: English, Spanish, French, German, Dutch, Italian and Polish </li></ul></ul><ul><li>Backup-as-a-Service </li></ul><ul><ul><li>SLA-based backup and recovery </li></ul></ul><ul><li>Supports Desktops and Servers for backup </li></ul><ul><ul><li>Support for all popular OS’s </li></ul></ul><ul><ul><li>Support MS Exchange and SQL Server </li></ul></ul>Online Backup Module (BackupAgent + APS)
  25. 25. Portugal Telecom Case Study
  26. 26. KPN Case Study
  27. 27. <ul><li>Time to market is the most important reason Telcos should buy solutions to help them deploy cloud services rather than build in house. </li></ul><ul><li>-Melanie Posey, Research Director, Telecom Services, IDC Feb 2010 </li></ul><ul><li>We can deploy and start selling new cloud services in under a month using Parallels Automation. This used to take us a year. </li></ul><ul><li>-Joost Pisters, Senior Consultant, KPN Feb 2010 </li></ul>Customer and Analyst Quotes
  28. 28. Parallels helps its Partners become profitable providers of Cloud services Questions?