Digital marketing 2018 (5)

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DIGITAL MARKETING IS AN UMBRELLA TERM FOR THE
MARKETING OF PRODUCT OR SERVICES USING DIGITAL
TECHNOLOGIES, MAINLY ON THE INETRENET, BUT ALSO
INCLUDING MOBILE PHONES, DISPLAY ADVERTISING, AND ANY
OTHER DIGITAL MEDIUM.

IT IS THE INCRESING THE VISIBILTY OF WEBSITE OR WEBPAGE IN
SEARCH ENGINE RESULTS PAGE.

IN SEO TERMINOLOGY, WHITE HAT SEO REFERS TO THE USAGE
OF OPTIMIZATION STRATAGIES,TECHNIQUES AND TATICS THAT
FOCOUS ON A HUMAN AUDIENCE OPPOSED TO SEARCH
ENGINES AND COMPLETELY FOLLOWS SEARCH ENGINE RULES
AND POLICES ALSO CALLED ETHICAL SEO.

ON Page
OPTIMIZATION
OFF PAGE
OPTIMIZATION

IN SEO TERMINOLOGY, BLACK HAT SEO REFERS TO THE USE
OF AGGRESSIVE SEO STRATAGIES, TECHNIQUES AND TATICS
THAT FOCOUS ONLY ON SEARCH ENGINES AND NOT A
HUMAN AUDIENCE, AND USUALLY DOES NOT OBEY SEARCH
ENGINE GUIDELINES.

IT IS THE COMBINATION OF BLACK HAT SEO AND WHITE HAT
SEO.

2. INDEXES
1.CRAWLER
3. ALGORITHM
4. RESULT PAGE
5. SPAM FIGHTING ALGORITHM

WWW CRAWLER STORE
INDEXES
DATA BASE
ALGORITHM
SEARCH ENGINE
INTERFACE

A WEB CRAWLER(also known as a web spider or web robot) IS A
PROGRAM OR AUTOMATED SCRIPT WHICHH BROWSES THE
WORLD WIDE WEB IN A METHODICAL, AUTOMATED MANAGER.
THIS PROCESS IS CALLDE WEB CRAWLING OR SPIDERING.

YOU CAN CHECK THE LAST CRWALING OF THE YOUR SITE
BY USING BELOW URL
cache:www.website.com

COLLECT DATA FROM CRAWLER & STORE IN DIFFERENT
DATABASES BASED ON CONTENT OF THE PAGES

TOTAL PAGES IN GOOGLE INDEX FROM GIVEN DOMAIN
site:www.website.com

THESE PROGRAMS HELPS SEARCH ENGINES TO RANK THE
PAGES BASED ON SOME CRITERIA
PAGE RANK IS AN ALGORITHM USED BY GOOGLE SEARCH
TO RANK WEBSITES IN THEIR SEARCH ENGINE RESULTS.

GOOGLE REPLACE NEW UPDATES TO CATCH BAD WEBSITES
MAJOR GOOGLE UPDATES
1.GOOGLE PANDA UPDATE
2.GOOGLE PENGUIN UPDATE
3.GOOGLE HUMMINGBIRD UPDATE
4.GOOGLE PIGEON UPDATE
5.MOBILE FRIENDLY UPDATE
6.RANK BRAIN ALGORITHM

www.excelr.com
enquiry@excelr.com
Toll FREE : 1800-212-2120 (India)
0044-203-514-6638 (UK)
006-128-520-3240 (Australia)
001-844-392-3571 (USA)
+2348181496946 (Nigeria)
THANK YOU
CONTACT US

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Digital marketing 2018 (5)

3. DIGITAL MARKETING IS AN UMBRELLA TERM FOR THE MARKETING OF PRODUCT OR SERVICES USING DIGITAL TECHNOLOGIES, MAINLY ON THE INETRENET, BUT ALSO INCLUDING MOBILE PHONES, DISPLAY ADVERTISING, AND ANY OTHER DIGITAL MEDIUM.

5. IT IS THE INCRESING THE VISIBILTY OF WEBSITE OR WEBPAGE IN SEARCH ENGINE RESULTS PAGE.

6. SEO BLACK HAT WHITE HAT GRAY HAT

7. IN SEO TERMINOLOGY, WHITE HAT SEO REFERS TO THE USAGE OF OPTIMIZATION STRATAGIES,TECHNIQUES AND TATICS THAT FOCOUS ON A HUMAN AUDIENCE OPPOSED TO SEARCH ENGINES AND COMPLETELY FOLLOWS SEARCH ENGINE RULES AND POLICES ALSO CALLED ETHICAL SEO.

8. ON Page OPTIMIZATION OFF PAGE OPTIMIZATION

9. IN SEO TERMINOLOGY, BLACK HAT SEO REFERS TO THE USE OF AGGRESSIVE SEO STRATAGIES, TECHNIQUES AND TATICS THAT FOCOUS ONLY ON SEARCH ENGINES AND NOT A HUMAN AUDIENCE, AND USUALLY DOES NOT OBEY SEARCH ENGINE GUIDELINES.

10. IT IS THE COMBINATION OF BLACK HAT SEO AND WHITE HAT SEO.

11.

12. 2. INDEXES 1.CRAWLER 3. ALGORITHM 4. RESULT PAGE 5. SPAM FIGHTING ALGORITHM

13. WWW CRAWLER STORE INDEXES DATA BASE ALGORITHM SEARCH ENGINE INTERFACE

14. A WEB CRAWLER(also known as a web spider or web robot) IS A PROGRAM OR AUTOMATED SCRIPT WHICHH BROWSES THE WORLD WIDE WEB IN A METHODICAL, AUTOMATED MANAGER. THIS PROCESS IS CALLDE WEB CRAWLING OR SPIDERING.

15. YOU CAN CHECK THE LAST CRWALING OF THE YOUR SITE BY USING BELOW URL cache:www.website.com

16. COLLECT DATA FROM CRAWLER & STORE IN DIFFERENT DATABASES BASED ON CONTENT OF THE PAGES

17. TOTAL PAGES IN GOOGLE INDEX FROM GIVEN DOMAIN site:www.website.com

18. THESE PROGRAMS HELPS SEARCH ENGINES TO RANK THE PAGES BASED ON SOME CRITERIA PAGE RANK IS AN ALGORITHM USED BY GOOGLE SEARCH TO RANK WEBSITES IN THEIR SEARCH ENGINE RESULTS.

19. GOOGLE REPLACE NEW UPDATES TO CATCH BAD WEBSITES MAJOR GOOGLE UPDATES 1.GOOGLE PANDA UPDATE 2.GOOGLE PENGUIN UPDATE 3.GOOGLE HUMMINGBIRD UPDATE 4.GOOGLE PIGEON UPDATE 5.MOBILE FRIENDLY UPDATE 6.RANK BRAIN ALGORITHM

20. www.excelr.com enquiry@excelr.com Toll FREE : 1800-212-2120 (India) 0044-203-514-6638 (UK) 006-128-520-3240 (Australia) 001-844-392-3571 (USA) +2348181496946 (Nigeria) THANK YOU CONTACT US

Digital marketing 2018 (5)

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