Paul Young, a CPA and expert in financial solutions, risk management, and supply chain management, authored a report on US retail sales in October 2017. The report summarized that overall retail sales increased unexpectedly due to automobile purchases. It also discussed the growth of ecommerce startups using technologies like drone delivery and augmented reality to improve online shopping experiences. Williams-Sonoma acquired an AR company to allow customers to virtually preview home furnishings using their mobile devices. Augmented reality has the potential to transform in-store shopping and online retail sales by improving product visualization and discovery.