Download to read offline
Uploaded byPaul Writer
India MB study 2013 infographic by Havas Media Group
India MB study 2013 infographic by Havas Media Group
- 1. Meaningful Brands beat thestock market by 120% INDIA 2013 Study Key Findings
- 3. 1. LIC (LifeInsurance Corporation) 2. BRITANNIA 3. CADBURY 4. SONY 5. SAMSUNG 6. PARLE - G 7. UNILEVER 8. TATA 9. AIRTEL 10. HYUNDAI 11. LGE 12. MARUTI The INDIA Meaningful Brand Index Marketplace outputs Personal well-being Collective well-being
- 4. In Asia: Personal increases2% importance and dethrones Collective (loosing 3% since 2011)
- 5. People in Indiagenerally TRUST brands – strongest relationship globally 68% India 58% Asia 45% Global avg. 36% US Great brand opportunity to communicate and connect meaningfully with customers I Trust
- 6. The majority ofpeople believe that brands should play a role in improving our quality of life and well-being Throws open fresh avenues of customer interaction for brands 82% India 77% Asia 70% Global avg. The majority of people believe large companies should be actively involved in solving social and environmental problems 79% India 75% Asia 71% Global avg. Social and Environment are strong customer touch points
- 7. 3 Key issuesIndians cannot live without 3 Key issues Indians want to devote more time to People who care Save money & better manage spending Adopt a healthy lifestyle Learn new skills Adopt a healthy lifestyle Simplify & organise life to gain more time
- 8. For more informationconnect: Mohit Joshi, Managing Director, Havas Media, India mohit.joshi@havasmedia.com Roxanne, Marketing Communications, Havas Media, India roxanne.b@havasmedia.com +91 98202 98208 havasmediagroup.com #meaningfulbrands