India MB study 2013 infographic by Havas Media Group

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India MB study 2013 infographic by Havas Media Group

  1. 1. Meaningful Brands beat the stock market by 120% INDIA 2013 Study Key Findings
  2. 2. 1. LIC (Life Insurance Corporation) 2. BRITANNIA 3. CADBURY 4. SONY 5. SAMSUNG 6. PARLE - G 7. UNILEVER 8. TATA 9. AIRTEL 10. HYUNDAI 11. LGE 12. MARUTI The INDIA Meaningful Brand Index Marketplace outputs Personal well-being Collective well-being
  3. 3. In Asia: Personal increases 2% importance and dethrones Collective (loosing 3% since 2011)
  4. 4. People in India generally TRUST brands – strongest relationship globally 68% India 58% Asia 45% Global avg. 36% US Great brand opportunity to communicate and connect meaningfully with customers I Trust
  5. 5. The majority of people believe that brands should play a role in improving our quality of life and well-being Throws open fresh avenues of customer interaction for brands 82% India 77% Asia 70% Global avg. The majority of people believe large companies should be actively involved in solving social and environmental problems 79% India 75% Asia 71% Global avg. Social and Environment are strong customer touch points
  6. 6. 3 Key issues Indians cannot live without 3 Key issues Indians want to devote more time to People who care Save money & better manage spending Adopt a healthy lifestyle Learn new skills Adopt a healthy lifestyle Simplify & organise life to gain more time
  7. 7. For more information connect: Mohit Joshi, Managing Director, Havas Media, India mohit.joshi@havasmedia.com Roxanne, Marketing Communications, Havas Media, India roxanne.b@havasmedia.com +91 98202 98208 havasmediagroup.com #meaningfulbrands

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