The New Rules of Marketing: How to Be Relevant in the Digital Age
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How things have change and how marketers and sales people must adapt to be relevant today.
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The New Rules of Marketing: How to Be Relevant in the Digital Age
- 1. 1/26/14 The New Rules of Marke1ng: How to Be Relevant in the Digital Age Paul A. Kiewiet MAS CIP CPC www.create2bgreat.com paul@brandkiwi.com 269-‐806-‐4489 Change or Transforma1on? 1
- 2. 1/26/14 Change? Or Transforma1on? •What Does This Mean to Us as Marketers? •Genera1onal Changes •Social Media and a new defini1on of marke1ng • The New Rules Business Without Borders Full-scale globalization 2
- 3. 1/26/14 In this Web 2.0 World Your customers become part of your company. The Progression of Economic Value Relevant to Differentiated Stage Experiences Competitive Position Deliver Services Make Goods Undifferentiated Market Extract Commodities Needs of Customers Irrelevant to Pricing Premium 3
- 4. 1/26/14 Four Genera1ons Tradi1onalists Baby Boomers 4
- 5. 1/26/14 Gen X Gen Y Which Genera1on Are You? 5
- 7. 1/26/14 The New Defini1on of Marke1ng: ! Turning strangers into friends, ! Friends into customers, ! Customers into evangelists! 7
- 8. 1/26/14 8
- 9. 1/26/14 9
- 10. 1/26/14 Listening Convert Community Building Content Broadcas1ng 10
- 11. 1/26/14 Collaborate Resilience Differentiate: Stand out from the herd. Yo! Over Here! 11
- 12. 1/26/14 Relevance Authen1city Thought Leadership 12
- 13. 1/26/14 Meaning and Purpose Values and Vision Transparency 13
- 14. 1/26/14 Instant, Public and Permanent Change and Transforma1on New Value Proposi1ons Needed New ways of communica1ng Friends-‐Customers-‐ Evangelists Social Media Marke1ng New Skills Differen1a1on and Relevance What you are is what you’ve been, and what you will be is what you do now. Buddha Thank You! Paul A. Kiewiet MAS CPC CIP paul@brandkiwi.com www.create2bgreat.com Follow me on Twitter @paulkiewiet Friend me on Facebook: PaulKiewiet Let’s Link up on Linked In Check out my YouTube Channel Create2bGreat Subscribe to my newsletter Follow my blogs 14