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IN TEXT WE TRUST
October 2nd, 2013
Paulin Dementhon
@popaulin
Founder @drivy
homepage
activate
contextual content
convert
CONTEXTUAL CONTENT
form error messages
setflashes
confirmation popins
transactionnal emails
SMS
push
contextual help
hard to maintain... but powerful and hard to copy !
tone
TONE
Casual or Formal ? TU or VOUS ?
Anyway talk like a human, not like a machine
don’t dodge difficulties
quality
BLOG
No commercial exchange of
content or links
quality text content builds TRUST and EMPATHY
highest ROI of the UI design process ?
copy writing process
wireframing
Using dummy content in the Web design process
can result in products with unrealistic
assumptions and design flaws.
DEATH TO LOREM IPSUM
Luke Wroblewski
We use Keynote Kung-Fu rather than paper or
wireframing tools like Balsamiq or Mockflow
DEATH TO LOREM IPSUM
Option 1
Option 2
Option 3
Label:
Yes
No
Option 1
Option 2
Button
Button
Please select...
Please Select 




! Required Field!
JulyJulyJulyJulyJulyJulyJuly
S M T W T F S
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
Label:
! Required Field!
Please Select 
Button
Button


Yes
No
Option 1
Option 2
Option 1
Option 2
Option 3
Please select...
Leave a comment:


JulyJulyJulyJulyJulyJulyJuly
S M T W T F S
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30


Leave a comment:


lfdmqùflùqs
# First name Last Name Language
1 Some One English
2 Joe Sixpack English
4 Stu Dent Code
1 

Some value here
Disabled input here...carry on.
Profile Messages Settings ContactHome
Profile Messages Settings Contact DropdownHome
Home / Middle page / Another one / Your are here
← Previous 1 2 3 4 5 Next →
naming
NAMING
location vs autopartage
propriétaire vs loueur
demande de location vs réservation
voiture vs véhicule vs annonce
managing content
Architecture
• well structured code with all content in separate files (.yml)
all SMS / setflashes / .... in one place
• CMS for large chunks of content, like static pages
• Zendesk for help
Updating content
Skitch + github issues or github web editor
Next ?
PhraseApp or Locale to make editing easier for non-tech
guys and make translation possible
THANKS
Paulin Dementhon
@popaulin

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UX and copywriting - Blend Conference

  • 1. IN TEXT WE TRUST October 2nd, 2013 Paulin Dementhon @popaulin Founder @drivy
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  • 8. CONTEXTUAL CONTENT form error messages setflashes confirmation popins transactionnal emails SMS push contextual help hard to maintain... but powerful and hard to copy !
  • 10. TONE Casual or Formal ? TU or VOUS ? Anyway talk like a human, not like a machine don’t dodge difficulties
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  • 16. BLOG No commercial exchange of content or links
  • 17. quality text content builds TRUST and EMPATHY highest ROI of the UI design process ?
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  • 22. Using dummy content in the Web design process can result in products with unrealistic assumptions and design flaws. DEATH TO LOREM IPSUM Luke Wroblewski
  • 23. We use Keynote Kung-Fu rather than paper or wireframing tools like Balsamiq or Mockflow DEATH TO LOREM IPSUM
  • 24. Option 1 Option 2 Option 3 Label: Yes No Option 1 Option 2 Button Button Please select... Please Select      ! Required Field! JulyJulyJulyJulyJulyJulyJuly S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Label: ! Required Field! Please Select  Button Button   Yes No Option 1 Option 2 Option 1 Option 2 Option 3 Please select... Leave a comment:   JulyJulyJulyJulyJulyJulyJuly S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30   Leave a comment:   lfdmqùflùqs
  • 25. # First name Last Name Language 1 Some One English 2 Joe Sixpack English 4 Stu Dent Code 1   Some value here Disabled input here...carry on. Profile Messages Settings ContactHome Profile Messages Settings Contact DropdownHome Home / Middle page / Another one / Your are here ← Previous 1 2 3 4 5 Next →
  • 27. NAMING location vs autopartage propriétaire vs loueur demande de location vs réservation voiture vs véhicule vs annonce
  • 29. Architecture • well structured code with all content in separate files (.yml) all SMS / setflashes / .... in one place • CMS for large chunks of content, like static pages • Zendesk for help
  • 30. Updating content Skitch + github issues or github web editor
  • 31. Next ? PhraseApp or Locale to make editing easier for non-tech guys and make translation possible