2. Our Mission
Prevent drowning by making
innovative, reliable & affordable
wearable technologies.
An average
of 10 people
drown every
day in the
USA*
*Centers for Disease Control and Prevention
3. USA Snapshot
20 DEATHS
CHILDREN AGED
0-4 YEARS
10 DEATHS
CHILDREN AGED
5-14 YEARS
OUR TECHNOLOGY AIMS TO REDUCE
THESE DEATHS IN AUSTRALIA
4,038U.S.A TOTAL DROWNING
DEATHS IN 2010*
0
2
4
6
8
10
12
14
16
Sunday
M
onday
TuesdayW
ednesday
Thursday
Friday
Saturday
W
eekend
W
eekday
13.7
10.1
9.2
8.9 8.7
9.5
13.9 13.8
9.3
TOP 3 ACTIVITIES
24%
SWIMMING &
RECREATING
21%
FALLS INTO
WATER
16%
WATERCRA
INCIDENT
1 IN 5 DROWNING DEATHS
INVOLVING CHILDREN
OCCUR IN PUBLIC POOLS
WITH A CERTIFIED
LIFEGUARD PRESENT.
DROWNING IS
THE LEADING
CAUSE OF
ACCIDENTAL
DEATH AMONG
CHILDREN AGED
1 - 4 YEARS**
AVERAGE NUMBER OF
DROWNING DEATHS PER DAY
AN ESTIMATED 5,000
CHILDREN AGED 14 AND
UNDER ARE HOSPITALISED
DUE TO ACCIDENTAL
DROWNING-RELATED
INCIDENTS EACH YEAR.
DROWNING DEATHS OCCURED MOST OFTEN ON
WEEKENDS WITH SWIMMING POOLS MOST COMMON FOR
CHILDREN AGED 1 - 4 YEARS, AND IN NATURAL WATER
FOR PERSONS AGED 4 - 84 YEARS.*
OUR
TECHNOLOGY
AIMS TO REDUCE
THESE INCIDENTS
IN THE USA
*National Vital Statistics System, Mortality **Centers for Disease Control and Prevention
4. Wristband
iSwimband App
iSwimband Packaging
Sensor in headband clip
Headband/
Goggle band
• Smart device alerts you if your child
remains submerged for too long
• Tamper-resistant wristband for toddlers
alerts on contact with water
• Comfortable lightweight headband fits
most swimmers
• Works with goggles/swim caps
• Monitor up to 8 iSwimbands per device
• Bluetooth Smarts signal detection & alert
algorithm
• Up to 30 metre range
(Range dependent on environmental
conditions)
• Developed with the help of leading
aquatic safety experts
Product and Features
• Technology IOS / android smartphones are abundant
• Cultural acceptance of wearable and technology assisted alert system (i.e. smoke alarm)
• iSwimband unique patent pending technology
• The fastest growing IoT for homes and commercial use segment
5. Non-Swimmer Mode (6 seconds alerts)
The iSwimband™ will alert when a non-swimmer has entered the water
6. Swimmer Mode
The iSwimband™ (clip on) will
alert when a swimmer has been
submerged for too long, time
settings can be modified from
20 seconds to 60 seconds
7. How it works
1 2 3
4 5
Attach headband to child
and/or children
Load swimmer & set warning times
(monitor up to 8 iSwimbands per device)
Swimming activities with adult
supervision aided by iSwimband
aquatic monitoring safety device
Yellow alert will register
next to swimmers name as per set
amount of seconds prior to red alert.
Note non-swimmers wristband will
sound alert 3 seconds after
iSwimband is submerged
Red alert warning activated once
swimmer is submerged too long!
22. 35%
grandparent,
40% mums
25% dads
iSWIMBAND Team
Paul Newcomb, COO
- Logistics Genius
- US Air Force Officer
- Embedded Electronics
- Volunteer Firefighter
- Aquatic Safety Expert
- NDPA Board Nominee
- Manufacturing Ninja
- Montana State University
Paul Chu, CEO
- Doer of Small & Wonderful Things
- E&Y -Entrepreneur of the Year
- Hardware & Software Strategist
- IoT + Artificial Intelligence
- Product Development
- ASPCA Advisory Board
- Angel Investor
- University of Southern California
Steve Vitrano, VP
- Sales Channels Guru
- Customer Centric Champ
- Direct Response TV
- Passionate Marketer
- Wireless Pioneer
- Call Centers Operations
- Proud Dad x 2
- National Eagle Scout
- Rutgers University
23. 50/50
users for
wrist band
and headband
35%
grandparent,
40% mums
25% dads
iSWIMBAND Team
Kerry Vogel, Retail Specialist
- Retail Strategist
- Channel Strategist
- Category Management
- Sales Operations
- In-store Merchandising
- 25 years retailer executive
- Multi-national FMCG consultant
Sam Fairley, Marketing Specialist
- Brand Development & Architecture
- New Product Development
- Multi-channel marketing
- Digital strategy
- Strategic Planning
- Advertising
- P2P Point of Sale
24. 35%
grandparent,
40% mums
25% dads
iSWIMBAND Investors
Paul Taylor – Philanthropist, Seasoned entrepreneur, Marketing data consolidation executive
Bruce Ritter – Philanthropist, Ritter Family Foundation, Long time investment portfolio manager
David Shannon – Philanthropist, Career Market Trader
25. Addressable US Market
• 49M children aged 1-11 (primary user)
• 23M children aged 12-17 (secondary user)
• 164M people in the U.S owned smartphones in 2014
• By 2018, it is estimated the wearable market will be worth some 12.6 billion U.S dollars*
Nearly 1 in 5 U.S. Adults Plan to Buy Wearable Technology
% of U.S. adults who intend to purchase the following devices in the next 12 months
Wearable device market value from 2010 to 2018
(in million U.S. dollars)
10.4
Million
private
backyard
pools
2,600
YMCAs with over
20M members,
of which about
half are ages
17 and under
1000
Water Parks
with over
73M visitors
annually
12,000+
summer camps
with over
10M children
attending
each year
Source: Ipsos. October 2014 Source: Statista 2015
Source: http://www.cdc.gov/healthywater/swimming/
Source: www.ymca.net/organizational-profile
Source: www.waterchannel.com/waterparks
Source: www.waterchannel.com/waterparks
26. Future iSwimband™ 3.0
1- Adults & kids exercise with swimming laps tracking
2- IoT for the intelligent & seamless connectivity & reporting
3- Aging population and their reliance on swimming and water based exercises
4- Boating safety
5- Pets
27. Keep watch actions for
preventing drowning
Keep Watch is a comprehensive drowning prevention and water safety program for children
under five. The Keep Watch program has four key drowning prevention actions:
• Supervise - Active supervision means focusing all of your attention on your children all of the
time, when they are in, on or around the water. iSwimband acts as an additional aid to the
supervision process.
• Restrict Access - Restricting a child’s access to water can be done by placing a barrier
between the child and the water. This can be done with pool fencing by using a Child Safe
Play Area.
• Water Awareness - Water awareness combines a range of strategies including water
familiarisation, checking for and removing water hazards and setting rules around water.
• Resuscitate - Many children are alive today because their parents knew how to perform CPR
and responded quickly. iSwimband encourages everyone to learn CPR.
HELP MAKE YOUR COMMUNITY FREE FROM DROWNING
WEAR A
LIFEJACKET
SUPERVISE
CHILDREN
LEARN
CPR AND
FIRST AID
NO ALCOHOL
AROUND
WATER
LEARN
LIFESAVING
SKILLS
WEAR AN
iSWIMBAND
