Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Industrial strategy challenge fund: healthy ageing

372 views

Published on

The Industrial strategy challenge fund: healthy ageing consortia workshop was held in Birmingham on the 2 may 2018.

The £98 million ‘healthy ageing programme’ will drive the development of new products and services which will help people to live in their homes for longer, tackle loneliness, and increase independence and wellbeing.

Published in: Health & Medicine
  • Be the first to comment

  • Be the first to like this

Industrial strategy challenge fund: healthy ageing

  1. 1. Industrial Strategy Grand Challenge Fund- Healthy Ageing Consortia Workshop The Cube, Canalside, Birmingham, 2 May 2018 02/05/2018 @innovateuk #healthyageing #grandchallenge Wifi Canalside (passcode ‘conference’)
  2. 2. Welcome 11:00-11:15
  3. 3. DOTS explained @innovateuk #healthyageing #grandchallenge
  4. 4. Agenda ▪ 10.30 - 11.00 Registration, coffee and networking ▪ 11.00 -11.15 Welcome ▪ 11:15 – 11:20 ‘Ad-blasts’ ▪ 11:20 – 11:45 Growing old in the UK in a digital age ▪ 11:45 – 11:50 ‘Ad-blasts’ ▪ 11:50 – 12:10 Industrial Strategy Challenge Fund Healthy Ageing Competition ▪ 12:10 – 12.15 ‘Ad-blasts’ ▪ 12:15 – 12:25 Introduction to Grand Challenge and Personas ▪ 12:25 – 12:30 ‘Ad-blasts’ ▪ 12:30 – 13:15 A day in the life ▪ 13:15 – 14:00 Networking lunch ▪ 14:00 – 14:10 ‘Ad-blasts’ ▪ 14:10 – 15:00 Speed dating. The first step to building consortia ▪ 15:00 – 15:15 Feedback, reflections on ideas, wrap up and next steps ▪ 15:15 – 15:30 Tea and networking – have you built your consortium? ▪ 15:30 Close @innovateuk #healthyageing #grandchallenge
  5. 5. Welcome @innovateuk #healthyageing #grandchallenge
  6. 6. The Invisible consumer – 60+ years old @innovateuk #healthyageing #grandchallenge
  7. 7. Yet, we know 70% of UK wealth is held by 50+ years old Majority of Apple Watch owners are 45+ years, largest ownership is aged 55+ Only smartphone market segment still growing is over 60s Fastest growing social media market segment is 65+ 10 million people in the UK today can expect to live to 100 years @innovateuk #healthyageing #grandchallenge
  8. 8. Older consumer paradox Hard to Target Market As soon as you label a product specifically for older people, older people no longer want it @innovateuk #healthyageing #grandchallenge
  9. 9. The future is here, it’s just not well distributed @innovateuk #healthyageing #grandchallenge
  10. 10. “Consumer products that care” 51% of 65-74 have access to one Online shopping is for everyone Beginning of cognitive home Have a core proposition that is not monitoring old people Safety concerns are universal Self-tying shoes Digital legacy @innovateuk #healthyageing #grandchallenge
  11. 11. Data always vital to health and wellness • First female member of the Royal Statistical Society • Recognised for her pioneering work on visual representation of statistics • Often called the “Rose diagram” • Showed that epidemic disease: - was responsible for more British deaths in the course of Crimean War than battlefield wounds - could be controlled by a variety of factors including nutrition, ventilation, and shelter Consider new ways of using data @innovateuk #healthyageing #grandchallenge
  12. 12. 11) Media, e.g. BBC, Channel 4, WPP 9) Pick up grandchildren from after school club 5) Post arrives - Bank statement - BUPA newsletter Innovation Cluster – through a consumer lens 5) Post, e.g. Royal Mail, TNT 5) Fin. Institutions, e.g. Lloyds Bank, BUPA 3) Telco, e.g. BT, Telefonica 2) Utilities, e.g. British Gas, EDF, Innogy 10) Supermarkets, e.g. Tesco, Asda 1) Wake up 2) Morning routine - Turn on lights/heat, make coffee 3) Daughter calls 4) Walk to shops, buy newspaper 6) lunch 10) Dinner 8) Drive sister to GP aptmt 6) FMCG, e.g. P&G, Unilever 7) Gardening Dayinthelife…Potential Demonstrator Intermediary Go to bed Activities of Daily Living Social engagement Physical Health Need Brain Health Financial security Housing/community Care coordination Aspirations 11) TV, newspaper crossword research 4) Media, e.g. Telegraph, DMG 8) NHS 9) Local Authority, charity 7) Retailer, e.g. Homebase, Wyvale @innovateuk #healthyageing #grandchallenge
  13. 13. • Need to reframe the way we approach it • Think Global • SilverSneakers® - the nation’s leading fitness program for older adults, • With more than 15.6 million Americans eligible for SilverSneakers, • Over 10,000 fitness centers in the Prime Fitness Network, • More than 25 years of clinical and operational expertise in managing specialty health benefits and networks. • $1.6 billion market cap. @innovateuk #healthyageing #grandchallenge Ageing is good business
  14. 14. Ad Blasts 11:15-11:20
  15. 15. Ad Blasters ▪ Ray Fisher, NeuDrive Ltd ▪ Diana Hodgins, European Technology for Business Holdings Ltd ▪ Kenny Butler, UK Active ▪ Fang Liu, University of Hertfordshire @innovateuk #healthyageing #grandchallenge
  16. 16. Growing Old in the UK in a Digital Age 11:20—11:45
  17. 17. Marvin the Paranoid Android
  18. 18. The Origins of Ethics
  19. 19. WORKING RELATIONSHIPS
  20. 20. AI Governance An AI Protocol – The Importance of Boundaries
  21. 21. ADVISORY
  22. 22. AUTHORITY
  23. 23. AGENCY
  24. 24. ABDICATION
  25. 25. ACCOUNTABILITY
  26. 26. WORK
  27. 27. ENHANCE
  28. 28. Ad Blasts 11:45-11:50
  29. 29. Ad Blasters ▪ Julie Robinson, Move it or Lose it ▪ Andrew Gargett, Hartree Centre, Science & Technology Facilities Council ▪ Claudio Angione, Teesside University Teesside University ▪ Fred Krefting, Inogesis @innovateuk #healthyageing #grandchallenge
  30. 30. Industrial Strategy Challenge Fund Healthy Ageing Competition 11:50-12:10
  31. 31. Creating economic value from extending the quality of life to match the extension of life - Over the last 20 years, life expectancy is increasing - Girls can expect to live 4 years more than girls born in 1991. - Boys have seen a greater increase in life expectancy of 5.7 years, - Yet dependency is increasing - On average older men now spend 2.4 years with substantial care needs - women 3.0 years with substantial care needs - Not living the lives we aspire to live - Need to close the gap - Reverse the trend - Create economic value - Products and services that people value - Export – create global competitive advantage “We want years filled with life, not lives filled with years” Jeremy Meyerson,Royal College of Art @innovateuk #healthyageing #grandchallenge
  32. 32. Addressing the needs that improve quality of life in the ISCF HA target audience ISCF HA Undesirable life curve shows years of dependency years Activitiesofdailyliving (inorderoftypicallosspattern) @innovateuk #healthyageing #grandchallenge
  33. 33. We are focused on four social groups Independent living Informal care Extra care Domiciliary Care Residential Care Nursing Care Palliative Care Multiple morbidities, high acuity needs Degree of declining cognitive capacity, particularly dementia Degree of declining physical ability, likely to escalate Innovative care providers @innovateuk #healthyageing #grandchallenge
  34. 34. Shifting Supply and Demand Official Sensitive Supply Demand Prevention and Efficiency are key themes @innovateuk #healthyageing #grandchallenge
  35. 35. @innovateuk #healthyageing #grandchallenge
  36. 36. Industrial Strategy - Grand Challenges The Grand Challenges are an invitation to business, academia and civil society to work together to innovate and develop new technologies and industries in areas of strategic importance to our country. AI and data economy Ageing society Medicines Manufacture Data to early diagnosis and precision medicine Healthy Ageing Priority of priorities Clean growth Future of mobility @innovateuk #healthyageing #grandchallenge
  37. 37. Behaviora l Studies Innovation Clusters Three elements Best current thinking…. Innovation Clusters ➢ Collaboration activity continues through the summer ➢ Opportunity for us to gain insight ➢ Out to competition later in the year Behavioural Studies ➢ Dependant on the Innovation Cluster time line ➢ Out to competition later in the year CR&D Academia and SMEs ➢ Out later in the year ➢ Bids in post New year ➢ Start around the new financial year CR&D Academi a & SMEs @innovateuk #healthyageing #grandchallenge
  38. 38. Innovation cluster Lead Partner Dynamic relationships Short, rapid, innovation cycles SME pipeline Evaluation at local, programme and national level Economic and Social Impact Build on existing collateral Sustainable SMEs Local Authoritie s Third Sector/ NGOs Clinical Commissioning Groups Academia Retail companie s Logistics companie s Large Corporates Marketing Big Data Health Trusts Care Provider s HEIs/IROs Design Users & carers Community Groups Social Enterprises Utilities @innovateuk #healthyageing #grandchallenge
  39. 39. Ad Blasts 12:10-12:15
  40. 40. Ad Blasters ▪ Liangxiu Han, HEI Manchester Metropoitan University ▪ Noel Duffy, Dolphin Computer Access Limited ▪ Aaron Johnston, Kintell ▪ Lesley Raven, Manchester Metropolitan University @innovateuk #healthyageing #grandchallenge
  41. 41. Introduction to Grand Challenge and Personas 12:15-12:25
  42. 42. Meet my friends Joan Robert Emma Martin @innovateuk #healthyageing #grandchallenge
  43. 43. Joan Joan is worried about her memory. She worked long shift work which has now had an impact on her cognitive health. She cannot bear tech and has never re-trained to be able to do a less flexible job. She was too busy looking after her grandchildren. Emma represents all people who experience a decline in their cognitive capacity. Technology may help by: providing reminders; hailing support automatically; sending data to care services; and controlling a safe environment. @innovateuk #healthyageing #grandchallenge
  44. 44. Robert Robert is very active but has injuries that slowed him down over the years. His house is not designed for being much older. He is divorced and his son lives across the country. His step-son’s ex-wife, with whom he was always close, gave him a smart watch to monitor his health. Robert represents all people who experience a decline in their physical capacity. Technologies may help: stay mobile; keep in touch with loved ones; control their environment; and share data with services. @innovateuk #healthyageing #grandchallenge
  45. 45. Emma Emma is not very active. She used to be very active around the house but she needs help with many of her daily activities. Her husband died last year and she misses her soul mate very much. Emma lives in a rural community and relies on domiciliary care for daily support. Emma represents all people who live with high acuity needs, and complex co- morbidities. Technology can help by sharing data between health and care services, identifying risks and targeting support better. @innovateuk #healthyageing #grandchallenge
  46. 46. Martin Martin is a domiciliary care worker for Jo, who has severe respiratory problems. Poor lighting caused Jo to fall down the stairs, which led to a lifetime of physical impairment and a need for daily assistance. Martin represents all people who provide informal care as well as statutory care. Technologies can help people like Martin to: coordinate between services and carers; provide reassurance; support difficult physical tasks; augment carers, allowing them to focus on the highest value tasks; target services more accurately; and train staff. @innovateuk #healthyageing #grandchallenge
  47. 47. Personas under development Meant to facilitate discussion for today Working with Cabinet Office Policy Lab on developing these to be ready by bid briefing date Archetypes – not representative of all but represent plausible characters that if addressed, others in between are addressed • will continue to refine • feedback today is useful • today is consultation. not one way speech • people at table please capture feedback @innovateuk #healthyageing #grandchallenge
  48. 48. The Opportunity – Spectrum of Care Independent living Informal care Extra care Domiciliary Care Residential Care Nursing Care Palliative Care Multiple morbidities, high acuity needs Degree of declining cognitive capacity, particularly dementia Degree of declining physical ability, likely to escalate Innovative care providers @innovateuk #healthyageing #grandchallenge
  49. 49. A Day in the Life 12:30-13:15
  50. 50. Working Session – Create “a day in the life of…” - Get an understanding of the person in focus - Create an example of a ‘Day in the Life’ for your designated persona - At the bottom of the ‘Day in the Life’ worksheet, add names of companies that provide products for activities in the ‘day of the life’ of that persona - Identify one person from your table to share a 3-minute overview of the discussion that took place on your table. • Goal is to have a better understanding of the companies interfacing with our 4 target social groups • These companies could be partners for your solution when scaling up your offering to the UK population @innovateuk #healthyageing #grandchallenge
  51. 51. 11) Media, e.g. BBC, Channel 4, WPP 9) Pick up grandchildren from after school club 5) Post arrives - Bank statement - BUPA newsletter Innovation Cluster – through a user lens 5) Post, e.g. Royal Mail, TNT 5) Fin. Institutions, e.g. Lloyds Bank, BUPA 3) Telco, e.g. BT, Telefonica 2) Utilities, e.g. British Gas, EDF, Innogy 10) Supermarkets, e.g. Tesco, Asda 1) Wake up 2) Morning routine - Turn on lights/heat, make coffee 3) Daughter calls 4) Walk to shops, buy newspaper 6) lunch 10) Dinner 8) Drive sister to GP aptmt 6) FMCG, e.g. P&G, Unilever 7) Gardening Dayinthelife…Potential Demonstrator Intermediary Go to bed Activities of Daily Living Social engagement Physical Health Need Brain Health Financial security Housing/community Care coordination Aspirations 11) TV, newspaper crossword research 4) Media, e.g. Telegraph, DMG 8) NHS 9) Local Authority, charity 7) Retailer, e.g. Homebase, Wyvale @innovateuk #healthyageing #grandchallenge
  52. 52. Innovation cluster – through a user lens Dayinthelife…Potential Demonstrator Intermediary Activities of Daily Living Social engagement Physical Health Need Brain Health Financial security Housing/community Care coordination Aspirations @innovateuk #healthyageing #grandchallenge
  53. 53. Ad Blasts 13:10-13:15
  54. 54. Ad Blasters ▪ Ria Chapman, Swansea University ▪ Victor Higgs, Applied Nanodetectors Ltd ▪ Lise Pape, Walk With Path ▪ Nuzhat Ali, Public Health England ▪ Gordon Anderson, Memory Tracks Ltd @innovateuk #healthyageing #grandchallenge
  55. 55. Networking Lunch 13:15-14:00
  56. 56. Ad Blasts 14:00-14:10
  57. 57. Ad Blasters ▪ Nickie Smith, GrantTree ▪ Evangelia Chrysikou, UCL ▪ Ilaria Bellantuono, University of Sheffield ▪ Robert Miles, Hu Tech Risk Management Services ▪ Katy Foxcroft, SME Tancream Ltd ▪ Rob Parkes, Service Robotics Ltd ▪ John Health, John Health Consultancy ▪ Michael Catania, Sitekit @innovateuk #healthyageing #grandchallenge
  58. 58. Speed dating. The first step to building consortia 14:10-15:00
  59. 59. All Ad Blasters Group 1 Ray Fisher, NeuDrive Ltd Diana Hodgins, European Technology for Business Holdings Ltd Kenny Butler, UK Active Fang Liu, University of Hertfordshire Group 2 Julie Robinson, Move it or Lose it Andrew Gargett, Hartree Centre, Science & Technology Facilities Council Claudio Angione, Teesside University Teesside University Fred Krefting, Inogesis Group 3 Liangxiu Han, HEI Manchester Metropoitan University Noel Duffy, Dolphin Computer Access Limited Aaron Johnston, Kintell Lesley Raven, Manchester Metropolitan University Group 4 Ria Chapman, Swansea University Victor Higgs, Applied Nanodetectors Ltd Lise Pape, Walk With Path Nuzhat Ali, Public Health England Group 5 Nickie Smith, GrantTree Evangelia Chrysikou, UCL Ilaria Bellantuono, University of Sheffield Robert Miles, Hu Tech Risk Management Services Katy Foxcroft, SME Tancream Ltd @innovateuk #healthyageing #grandchallenge
  60. 60. Feedback, reflections on ideas, wrap up and next steps 15:00-15:15
  61. 61. Tea and networking – have you built your consortium? 15:15-15:30
  62. 62. Before you go - your feedback please!! Before you leave please complete a feedback form that can be found here: www.menti.com When prompted please use this code: 45 36 74 Thank you!
  63. 63. Thank you

×