Derek Batey founded NueVue after seeing an Apple employee clean a device screen with a cloth and wondering if a case could do more than just hold a device. After research, NueVue developed cases with microfiber linings that clean screens and kill germs. NueVue offers protective cases for smartphones and tablets that clean screens with each insertion and removal of the device and provide antimicrobial protection. The company aims to create fashionable, functional cases that maintain clean, germ-free devices.

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3. NueVue founder Derek Batey is a successful inventor and high-
tech entrepreneur based in the U.K. While in a London Apple
store, he saw an Apple team member wipe a device with a cloth
to show the true potential of the retina display. He asked himself
two simple questions, “Why is it such a hassle to maintain a clean
iPhone screen? Why couldn’t a case do more than just hold the
device — like clean and protect it?”
Since Derek couldn’t find a product on the market that could do
that, he decided to create one himself. After extensive research,
he discovered a unique blend of microfibers that would not only
clean the screen but kill germs as well. Then he and his team
conducted thorough testing to ensure the highest standards of
quality and anti-microbial protection. The result: a line of cases
with a clear advantage.
With smartdevices being an increasingly important part of
everyday life, so does the NueVue value proposition. The
Company is constantly in the process of developing new and
exciting products to add to our existing line of protective cases,
well as other innovative products.
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A Company Born From A Clear Vision.

4. To create a case with a true point of difference.
THE ABILITY TO CLEAN, DISINFECT AND PROTECT
THE DEVICES THEY HOLD.
A brand synonymous with innovation and quality.
NUEVUE COMBINES FASHION, FUNCTIONALITY AND
CONVENIENCE IN CASES FOR SMARTPHONES AND
TABLETS.
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Mission Statement.
Pink leather iPhone 6
Plus case

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Why Sell or Buy NueVue Products.

6. Why Sell NueVue Products.
• The leading manufacturer of protective Apple cases.
• Unique, Quality, Innovative, Patented Products.
• Features with clear benefits and a difference that appeal to Apple customers.
• Fashion, Style, Technology, Health and Hygiene Attraction.
• Good margin product lines.
• 35% Conversion Rate at assisted sales events.
• >3% e-commerce conversion rates.
• Comprehensive Assets – Journalists and Blogger Reviews, YouTube. Video’s (multi-lingual), Sales
Sheets, Leaflets and Post Cards.
• Support for Social Media Campaigns, Competitions and Prizes.
• Great Retail Packaging.
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7. Why Buy NueVue iPhone & iPad Cases.
• Protects the iPad from the knocks and bangs of every day life.
• Cleans the screen of with a simple sliding action.
• The lining wipes away unsightly marks that can cause eye-strain, fatigue and
headaches with every swipe.
• Eliminating bacteria from the device surface helps to make your screen user friendly
– helping to prevent the spread of illness.
• Easy-Ejection Fastener helps to remove your device safely after every use, and
gives an added protection when carrying your case.
• Anti-static microfiber averts electrical charges that can cause damage to your iPad
without you knowing.
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9. Clean Screen with Every Slide and Antimicrobial Protected.
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10. Why NueVue iPad Cases.
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11. • All it takes is one easy slide, you clean the
screen every time you slide the device out of
the case.
• Keeps your smart device looking like new,
longer.
A clean device is not only safer, it’s easier to
see and use.
• A unique microfibre blend inside the case
includes fibres that are less than 1/100th the
diameter of a human hair – especially
designed to clean dirt and grime.
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The first line of cases for smartphones
and tablets that clean the screen,
with antimicrobial protection.

12. • Every NueVue case is embedded with Bio-Cote
TM
technology, which eliminates 80% of microbes in 15
minutes and up to 99.9% within 2 hours.
• Eliminates Harmful Bacteria that may cause stomach
upsets, sore throats and jawline blemishes, spots and
acne.
• The antimicrobial protection is designed to keep on
working at “Full Strength” for the lifetime of the case.
• And you won’t have to worry about passing on germs to
one another after you or your children use the phone or
tablet.
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The antimicrobial technology is unique.

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14. Designed to suit your taste – and your lifestyle.
• NueVue cases are hand-crafted of
the highest quality leather, cotton
twill and faux leather.
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15. Designed to suit your taste – and your lifestyle.
• Available in a variety of attractive colors.
• Our trademark beautifully exposed contrast stitching.
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Press, Customer Reviews and P.R.

17. What the Press Say.
"The missing case for iPhones has been born!!!" - Belgium-iPhone
"Better than the Apple Cases" - actualidadiphone
"The one thing that I absolutely need in my life" - Yahoo!
"Stop those jawline spots fast with NueVue" - Daily Mail - Beauty Editor
"A case that keeps your iPhone Sparkling" - keepdreaming
"I'm in love with my new iPhone Case" - Lily-Ann Bond
"The Beauty and the Dirt" - Cosmopolitan
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18. What Customers Say and Ratings.
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20. Packaging.
The NueVue packaging has been designed as a system, with common visual elements, product and image
placement, and a consistent messaging hierarchy and use of colour.
All NueVue packaging should meet the “3-second, 3-feet” criteria: the product being featured should be
easily recognizable and decipherable in 3 seconds and from 3 feet away in the retail environment. The front
panel is designed to showcase the product prominently as well as underscore the “clear” attributes of the
brand.
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