FIPS 2014 - Using Smartphones in Ski Patrols
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Presentation given the Fédération Internationale des Patrouilles de Ski (FIPS) in Big White, Canada, April 2014. Ski patrols are often thought of by resorts as a cost, with only the benefit of sweeping up the incidents that inevitably occur. But what if the ski patrol could produce something of tangible value? By using smartphones to collect data from the incident scene, ski patrollers can cut time and improve patient care. Resorts can benefit from this data through a better understanding of how and why an accident or incident occurs. This is tied to an understanding of the effectiveness of preventative actions. Cost savings can be realised through lower insurance premiums to the resort, and if we have less incidents, we have a better chance of that customer returning to become a lifetime customer.
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FIPS 2014 - Using Smartphones in Ski Patrols
- 1. Using Smartphones in Ski Patrol Duncan Isaksen-Loxton ! Fédération Internationale des Patrouilles de Ski Big White, April, 2014 #FIPS2014
- 2. Duncan Isaksen-Loxton 30 years in ski resorts Ex PSIA Instructor ! 10 yrs Thredbo Patroller Patrol Trainer ! 15 yrs Web & Mobile Agency ! 10 yrs Surf Life Saving IRB Trainer
- 3. Started Medic52 in 2013 www.medic52.com ! Author of ‘The Smartphone Medic’ ! Amazon Paperback Amazon Kindle Founder & Author
- 4. Social Media Tag questions with ! #smartskipatrol ! and I will answer your questions
- 5. Hands Up! • Are you constantly spending lots of time on paperwork? • Can’t read what’s on an incident form? • Have you ever had a time when the medical centre / doctor was not prepared for the patient?
- 6. Smartphone Survey • Who has an iPhone? • Who has an Android?
- 7. The Smartphone Problem • Weather • Cell phone signal • Cost of installation • Data Security
- 8. In this Presentation • Results of 2 years of research and trials • Show you why smartphones are beneficial • Give you answers to the obvious problems • Look at Case Study in other industries • What this world looks like in the future • How it works in practice • Why we need to move now
- 9. The Resort Problem Patient:! Poorly educated Lost Delays care Patroller:! Paperwork Double handles info Needs time Resort:! Legislation driven Insurance Protected Negative publicity risk National / International: No single view of situation
- 10. The Deck of Cards • Only so much a person can remember, unless you are a card counter - not much data • Maths nerds believe we have not seen every possible combination of a deal yet • That’s a lot of data
- 11. Surf Life Saving Australia • Has 166,000+ volunteers across 311 surf clubs • Estimated 100 million beach visits per year via 36,000km of coastline • Reduced coastal drowning over 7 years from 0.19 in 2004 -> 0.10 in 2011, per 100,000 population ✓ Through the use of mobile apps for recording conditions & accidents ✓ Education on in-bound Qantas flights
- 12. Smartphones Why are smartphones a potential solution?
- 13. Smartphones • Fastest & most prolific piece of technology on the planet • Only taken 5 years (the industrial revolution took 40!) ★ 2009 5% of population ★ 2014 22% of population (Business Insider Dec 2013) • Tablets are spreading faster
- 14. Penetration • Norway 67% • Australia 64% • Sweden 62% • USA 56% • Canada 56% Our mobile planet, Google, BII Estimates, Gartner, IDC, World Bank 2013
- 15. Hardware is improving faster than humans can exhaust the potential application
- 16. Already happening Jason Pearlmutter @ Mountain High “The integration of our electronic investigation database and iPad have decreased our time spent per incident by 75 percent.” Robert Chacon, Mountain High Assistant Mountain Manager, 2011
- 17. Other Examples • ISS24/7 & Steep Management • partners in 2014 • SkiPCR - iOS only, packaged with hardware - launched in 2014
- 18. Imagine Mt. Powder Snow • Fictional, but typical resort with 500,000 skier days • 2.4 injuries / 1000 skier days • 1,200 accidents • 20 are career delaying / ending injuries
- 19. Typical customer spend • Accommodation $1,200 • Lift pass $600 • Entertainment & food $800 • Flights / transport $300 • Ski rental & Lessons $400 • ~$50,000 over their lifetime (assuming 10 week visits)
- 20. Lost Customer • Costs $50,000 to the industry • If its a key family member, may stop the whole family skiing • Could result in kids not converting to lifelong skiers • Cost to industry $200,000+
- 21. Using Smartphones • We could influence ~10% (120) of accidents for the better • 5 of the serious injuries may not happen, or recovery is better • Reduction in insurance premiums • Customer return increases
- 22. How?
- 23. Patient • Smartphone app • GPS Location • Gets help faster • Started their own accident report • Can use existing marketing app
- 25. Patroller • Collects quality data • Live via the cloud • Better medico-legal coverage • Photos & Witness statements • No double handling of forms
- 30. Resort • Visibility • Target education • Happier Customers • Increase return visits • Lower Premiums
- 31. There has never been a better time
- 32. Industry Growth • Key targets now are kids • We rely on parents to be safe, and return • We need kids to be safe and have fun • Conversion to lifetime skier relies on no / minor injuries • Uphill battle against social & current marketing style
- 33. Media & Press • Michael Shumacher • Debate around helmet use • Research is fragmented • Liam Neeson • No condolence or sympathy note from resort • Litigation worries
- 34. • Paper based forms • Accident investigations with GPS and diagrams • Double entry • Time / accuracy issues • No real visibility Ski Patrol Now
- 35. Ski Patrol Pioneers • Patient uses GPS to identify location • Patroller gets to them faster • Patroller collects information / photos, shared via the cloud • Handover is more efficient • Patient history is more complete
- 36. Snowboarder • Young, no lessons, no helmet, uneducated friends • Rookie patroller • Lot’s of expert assistance • Surgery was unprepared • Poor communication of situation • Could have saved this teenagers life?
- 37. Smartphones • Weather Cases for protection Special gloves & liners • Data Security Encryption & remote wipe, BYOD is far enough advanced • Cost of installation Prolific tech, no need to buy lots of hardware • Cell phone signal Cell signals growing, argument that it saves lives only a benefit to improve it
- 38. The Future • Pulse Oximeter • Tricorders (Scanadu) • Share data from scene, direct to paramedic / hospital • All possible because of technology
- 39. The Smartphone Medic • Available shortly • www.thesmartphonemedicbook.com
- 40. Medic52 • Available shortly on iOS & Android • Free to use on your phone • www.medic52.com
- 41. Takeaways • It costs less than you think • More data = more possibilities • Agree on an international data format • Customer education is the key
- 42. Thank you & Questions? • Duncan Isaksen-Loxton • duncan@medic52.com www.medic52.com • Twitter / Facebook / Instagram: @medic52app • AU: +61 (2) 800 65 082 • US: +1 (530) 563 5632 #smartskipatrol