Data City for ODI Leeds & Friends Showcase in Leeds Digital Festival April 2016

4. T E C H N AT I O N

5. THE PROBLEM WITH SIC CODES
• 463 digital organisations in Leeds.
• What is a sector?
• Can organisations operate in more than one sector?
• The digital sector is changing in real-time.

6. THE PROBLEM WITH SIC CODES

7. THE PROBLEM WITH SIC CODES – FOR EXAMPLE
• Bloom isn’t classified as digital, ‘advertising & marketing’.
• KPMG innovation centre isn’t captured.
• HSCIC isn’t captured.
• …and so on, the City Region is particularly
underrepresented because of its strengths in areas that
haven’t been traditionally viewed as being part of the
digital sector.

8. THE CONSEQUENCES OF SIC CODES
• Number of businesses underrepresented.
• Number of people employed underrepresented.
• Economic value underrepresented.
• Key messages to support inward investment cases
missed.
• Lack of focus on promoting the ‘sector’.
• Inability to see what the ‘sector’ needs.

9. G E T T I N G T H E D ATA

10. Database
Sector
datafile
Companies
house
Business
rates data
1. Identifies all organisations registered or
holding offices in a location
2. An iterative process of automated google
searches and use of web crawlers, finds
information on the organisations such as their
website addresses, social profiles, how they
describe what they do on their websites etc.
3. As organisations
are identified,
further information
is returned from
other data sources
on them
4. A definition of a sector such as ‘digital and
technology’ is then run as a query against the
master database
OUR MAPPING METHODOLOGY

11. K E Y F I N D I N G S

19. MOST VALUABLE BUSINESSES
Net Worth Business Name
47,050,764 Egton Medical Information Systems Limited
31,550,000 Callcredit Limited
20,830,772 The Phoenix Partnership (Leeds) Limited
18,193,000 BJSS Limited
14,061,749 Esteem Systems Limited

20. S O W H AT ?

21. SO WHAT?
• Can the digital sector help the region to achieve ‘net
contributor’ status?
• Can we build our own part of the ‘northern powerhouse’?
• Can we develop a focussed strategy that enables us to
take power, win inward investment, develop a strong
globally competitive proposition?

22. SO WHAT?
• We have a strong digital sector, most of which sits
outside of SIC code classifications.
• Our largest employment subsector is in IT & Data.
• Our most interesting organisations are in IT & Data and
specifically Health.
• IoT, Health & Wellbeing will be the focus of the next
stage of evolution of the digital sector.
• We are therefore well positioned for this next opportunity.

23. N O W W H AT ?

24. NOW WHAT?
1. We need to control our own data and represent all of
our sectors properly.
2. We need to craft our own narrative and claim our place
on the world stage.
3. We need to take power not wait for it to be given.
4. We (public/private/academic) need to join together
under a single brand and collaborate.

26. YOUR CHALLENGE?
• It is simple, join the DataCity and help to build the
platform;
– Contribute funds
– In-kind support
– Pressure fund holders to fund us
– Develop products & services
– Attend meet-ups
– Spread the word
– Benefit from the success of our region

27. T H A N K Y O U