11 July 2013 Digital in-store
transformation
showcase
Stephen Millard
Fergal Downey
Sean O’Sullivan
Let’s get phygital
Digital
transformation of
retail is moving at an
incredible space
Strategic
imperative for
retailers to...
What’s in it for you?
Creating a “new retail”
future for your clients
Extending your reach into
the physical world
Generat...
The ChallengeAbout
Eccomplished
Working exclusively with
emerging retail technology
companies
Accelerating successful mark...
A selection of
our clients
About BoscaBox
BoscaBox is an Android based in-store digital media platform that
allows businesses build a network of disp...
OFF = ON ENGAGE NETWORK
Developing interactive
tools to help
customers
choose the
product that
suits them.
Building an
In-...
About LocalSocial
In-store engagement
DelightRewardEngage
► Greet on arrival
► Walk-in points and
offers
► Start the conve...
Use LocalSocial
Library in you app
Configure Location
Offers, Loyalty and more
at LocalSocial Cloud
Beacons
Deploy,
promot...
Added advantage for the retailer of a facebook
connection with the customer, and a true example of
creating a seamless onl...
The staff member
can become the
customer’s “personal
shopper” for those
items
Consumer is
rewarded for this
interaction.
W...
The look book
Clear call to action buttons
High Res images of look
taking up most of the
screen
High Res, large format
scr...
The look book
Slide out detail
Share it through Social
Media
Slide out detail
Navigation through the
Lookbook
Call a membe...
Demonstration of
proximity in action
#letsgetphygital
stephen@eccomplished.com
sos@mylocalsocial.com
fergal@boscabox.com
@eccomplished
www.eccomplished.com
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Digital In-Store Transformation Showcase | July 2013

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Let's get phygital! Slides from the first Eccomplished Digital In-Store Transformation Showcase (July 2013). Showcasing two technologies that are reinventing retail spaces and the in-store customer experience by combining the digital and physical retail worlds.

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Digital In-Store Transformation Showcase | July 2013

  1. 1. 11 July 2013 Digital in-store transformation showcase
  2. 2. Stephen Millard Fergal Downey Sean O’Sullivan
  3. 3. Let’s get phygital Digital transformation of retail is moving at an incredible space Strategic imperative for retailers to re-invent their retail footprint, while maximizing brand value of physical stores Intense competition to serve, engage and retain customers
  4. 4. What’s in it for you? Creating a “new retail” future for your clients Extending your reach into the physical world Generating revenue Strengthening relationships Technology is blurring the lines between online and offline commerce and a 'new retail' environment is emerging. – eBay on their partnership with Kate Spade Brands
  5. 5. The ChallengeAbout Eccomplished Working exclusively with emerging retail technology companies Accelerating successful market entry and creating a platform for international growth Engaging new entrants with complementary technologies and partners and building engagement with retail decision makers Providing a unique combination of expertise, retail knowledge and industry relationships
  6. 6. A selection of our clients
  7. 7. About BoscaBox BoscaBox is an Android based in-store digital media platform that allows businesses build a network of displays for a fraction of the costs associated with traditional DOOH media solutions. BoscaBox allows clients update, monitor, and manage a range of in- store applications from a single online management platform. BoscaBox integrates directly to example Magento or Demandware or via rich product feeds through Intelligent Reach
  8. 8. OFF = ON ENGAGE NETWORK Developing interactive tools to help customers choose the product that suits them. Building an In-store Digital Network Manage the solution through our web app to 10 or 800 stores.
  9. 9. About LocalSocial In-store engagement DelightRewardEngage ► Greet on arrival ► Walk-in points and offers ► Start the conversation ► Offers based on where you are in the store ► “Hands-free” promotions ► Zone based rewards ► Integrate identity (Store card, social) ► RAOK ► Real time signals
  10. 10. Use LocalSocial Library in you app Configure Location Offers, Loyalty and more at LocalSocial Cloud Beacons Deploy, promote & measure Push-pull
  11. 11. Added advantage for the retailer of a facebook connection with the customer, and a true example of creating a seamless online and offline experience. Customer enters the store The staff member can then go to the customer who needs assistance The staff member can use this to be the customer’s "personal shopper" for those items Screen features QR/NFC incentive to download app with one tap and start to gain rewards This opens an image of the product in Facebook - they can add a message and share/message e.g. "what does everyone think of this top?" or "Will I get these tiles?” The customer taps their phone on the screen using a QR code or NFC When the customer finds something they like they send the detail to staff member’s tablet Customer shops the lookbook on a large digital display Customer approaches the screen Points awarded
  12. 12. The staff member can become the customer’s “personal shopper” for those items Consumer is rewarded for this interaction. When the customer finds something they like, they can send detail to staff member, and ask for help Customer enters the store and the app is opened by beacon The customer is incentivised to engage with screen and browse Customer shops the lookbook on a large digital display The customer can send same details to friends on social media (Facebook) – can “phone a friend” while in store e.g. "what does everyone Think of this top?" or ” Will I get these tiles?” Added advantage for the retailer of a facebook connection with the customer, and a true example of creating a seamless online and offline experience. Points awarded Points awarded
  13. 13. The look book Clear call to action buttons High Res images of look taking up most of the screen High Res, large format screen in portrait mode Simple, bright navigation
  14. 14. The look book Slide out detail Share it through Social Media Slide out detail Navigation through the Lookbook Call a member of the staff to shop for you
  15. 15. Demonstration of proximity in action
  16. 16. #letsgetphygital stephen@eccomplished.com sos@mylocalsocial.com fergal@boscabox.com @eccomplished www.eccomplished.com

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