Robin Richards emphasizes the benefits of infographics in communication, noting they are time-efficient, easily understood, and cater to visual learners. He highlights two main B2B marketing applications: editorial content for thought leadership and brand-centric content for traffic generation. The document also addresses the characteristics of effective infographics, such as storytelling and measurable ROI.

2. Robin Richards, Information
Design Director at the creative
firm JESS3

4. Why Create INFOGRAPHICS?
Takes fraction of the time to read,
• Easily understood absorb and understand the
information
• Easily sharable
• Cater to a learning style
65% of people are visual learners

5. interactive
INFOGRAPHIC Formats

6. static INFOGRAPHIC
Most Prevalent
and versatile format
For utilizing

7. static INFOGRAPHIC
2 primary b2b marketing applications
Editorial
Brand centric

8. Editorial content -
objectives
Content to establish the brand as a
thought leader and an expert in the
industry
Creating viral impact, providing brand
exposure and generating high volume
traffic

9. Brand centric
content - objectives

10. dynamic INFOGRAPHIC
Adding sound and movement
Infographic to life

11. interactive INFOGRAPHIC
A customized exploration for the viewer
Of multiple layers of data

12. So, what makes a killer INFOGRAPHIC?

13. Hang on …there are just a few things
to remember

14. Also …
Tell A story

15. Return On Infographics (r.o.i)
Adding Value to business
Brand visibility
conversation
Business opportunity

16. What are your thoughts about the
use of infographics for business?
Have you used infographics to
share information or knowledge?
How did you measure the
results?
- Pariket Doshi