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PRODUCTION DETAILS 
NARRATED BY SCOTT JOHNSON 
WRITTEN, DIRECTED & ANIMATED BY FELIX MASSIE 
SOUNDTRACK BY JOE PAINE 
Production company; 
 University of Wales, Newport. 
Production Company - filmography 
Keith Reynolds Can't Make It Tonight (2008) ... Production 
Company 
Astronauts (2005) ... Production Company 
PubroomParanoia (1996) (TV) ... Production Company
FILM STYLE 
GENRE: DARK COMEDY –BLACK COMEDY TAKES TOPICS AND SITUATIONS THAT ARE 
COMMONLY HELD AS SERIOUS AND EXPLORES THEM IN A COMICAL WAY. BECAUSE OF 
THIS APPROACH, BLACK COMEDIES OFTEN CAUSE THE AUDIENCE TO LAUGH AND FEEL 
UNCOMFORTABLE SIMULTANEOUSLY. 
TOPIC: LIFE & SOCIETY 
STYLE: FLASH ANIMATION
NARRATIVE 
KEITH REYNOLDS CAN’T MAKE IT TONIGHT FOLLOWS THE FIRST TWO BITS OF TODOROV’S 
THEORY AS IT HAS AN EQUILIBRIUM, DISRUPTION AND NEW EQUILIBRIUM. 
THE EQUILIBRIUM IS THAT IT STARTS OFF WITH A REGULAR GUY GOING INTO WORK TO 
SEE IF HE HAS GOT THE PROMOTION HE WANTS. 
THE DISRUPTION IS THAT HE ENDS UP KILLING THE GUY THAT GETS HIS PROMOTION. 
THERE IS NO NEW EQUILIBRIUM BECAUSE IT FINISHES ON A CLIFF HANGER AND WE DON’T 
REALLY KNOW IF HE OVERCOMES THE DISRUPTION THAT WAS CAUSED.
NARRATIVE CONTINUED… 
LEVI STRAUSS’ THEORY IS THE USE OF BINARY OPPOSITES. 
THIS IS USED IN KEITH REYNOLDS CAN’T MAKE IT TONIGHT 
AS THERE IS A GUY THAT GETS THE GIRL AND THE 
PROMOTION AND THEN THERE’S KEITH REYNOLDS WHO GETS 
NEITHER. 
THIS IS SUCCESS VS FAILURE
REPRESENTATION 
STUART HALL- DIFFERENT AUDIENCES RESPOND TO FILMS DIFFERENTLY DEPENDING ON 
THEIR CULTURAL AND SOCIAL BACKGROUNDS. 
• DOMINANT READING- THE AUDIENCE UNCRITICALLY ACCEPTS THE MEANING OF THE 
FILM 
• NEGOTIATED READING- THE MESSAGE IS PARTLY ACCEPTED AND PARTLY REJECTED 
• OPPOSITIONAL READING- THE AUDIENCE REJECTS THE MESSAGE

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Short Film Presentation

  • 1.
  • 2. PRODUCTION DETAILS NARRATED BY SCOTT JOHNSON WRITTEN, DIRECTED & ANIMATED BY FELIX MASSIE SOUNDTRACK BY JOE PAINE Production company;  University of Wales, Newport. Production Company - filmography Keith Reynolds Can't Make It Tonight (2008) ... Production Company Astronauts (2005) ... Production Company PubroomParanoia (1996) (TV) ... Production Company
  • 3. FILM STYLE GENRE: DARK COMEDY –BLACK COMEDY TAKES TOPICS AND SITUATIONS THAT ARE COMMONLY HELD AS SERIOUS AND EXPLORES THEM IN A COMICAL WAY. BECAUSE OF THIS APPROACH, BLACK COMEDIES OFTEN CAUSE THE AUDIENCE TO LAUGH AND FEEL UNCOMFORTABLE SIMULTANEOUSLY. TOPIC: LIFE & SOCIETY STYLE: FLASH ANIMATION
  • 4. NARRATIVE KEITH REYNOLDS CAN’T MAKE IT TONIGHT FOLLOWS THE FIRST TWO BITS OF TODOROV’S THEORY AS IT HAS AN EQUILIBRIUM, DISRUPTION AND NEW EQUILIBRIUM. THE EQUILIBRIUM IS THAT IT STARTS OFF WITH A REGULAR GUY GOING INTO WORK TO SEE IF HE HAS GOT THE PROMOTION HE WANTS. THE DISRUPTION IS THAT HE ENDS UP KILLING THE GUY THAT GETS HIS PROMOTION. THERE IS NO NEW EQUILIBRIUM BECAUSE IT FINISHES ON A CLIFF HANGER AND WE DON’T REALLY KNOW IF HE OVERCOMES THE DISRUPTION THAT WAS CAUSED.
  • 5. NARRATIVE CONTINUED… LEVI STRAUSS’ THEORY IS THE USE OF BINARY OPPOSITES. THIS IS USED IN KEITH REYNOLDS CAN’T MAKE IT TONIGHT AS THERE IS A GUY THAT GETS THE GIRL AND THE PROMOTION AND THEN THERE’S KEITH REYNOLDS WHO GETS NEITHER. THIS IS SUCCESS VS FAILURE
  • 6. REPRESENTATION STUART HALL- DIFFERENT AUDIENCES RESPOND TO FILMS DIFFERENTLY DEPENDING ON THEIR CULTURAL AND SOCIAL BACKGROUNDS. • DOMINANT READING- THE AUDIENCE UNCRITICALLY ACCEPTS THE MEANING OF THE FILM • NEGOTIATED READING- THE MESSAGE IS PARTLY ACCEPTED AND PARTLY REJECTED • OPPOSITIONAL READING- THE AUDIENCE REJECTS THE MESSAGE